Wednesday, November 14, 2012

Air Canada’s digital signage displays enterprise social network feed Yammerfall

X2O Media, a digital signage software developer based in Montreal, Canada, today announced that Air Canada has added a Yammerfall feed to its globe TV digital signage network powered by the Xpresenter™ platform. Yammerfall is a continuous stream of messages from Yammer, an enterprise social network, designed for display on screens in employee areas. Yammer makes it easier than ever for the airline’s in-flight service employees to connect with each other and stay up-to-date with important news, announcements, and more.

Since its launch in 2008, globe TV has relied on Xpresenter to keep Air Canada’s cabin crew informed with current work-related information and real-time news and weather, which is displayed on screens located in the airline’s In-Flight Service Crew Centres and Training Centres across Canada. With the addition of the Yammerfall feed, Air Canada adds another timely source of streamlined content to globe TV in the form of an internal social networking tool.

Recently acquired by Microsoft®, Yammer brings the power of social networking to the enterprise in a private and secure environment. As easy to use as consumer social networking sites such as Facebook and Twitter™, Yammer is designed for internal company collaboration, file sharing, knowledge exchange, and team efficiency.

”Xpresenter enables us to promote key messages and timely information to our cabin crew as they navigate through our employee facilities,” said Bill Powell, Air Canada’s Manager of Communication Planning and Delivery for the airline’s customer service divisions. ”With the platform’s ability to integrate with real-time data feeds, taking advantage of social media as a content source is simple. By incorporating Yammerfall, our globe TV network has become an even more powerful and engaging resource for our employees.”

Tuesday, November 6, 2012

Huff Post Canada releases Windows 8 app via interactive videowalls

The Huffington Post Canada teamed up with Starcom MediaVest Group to launch The Huffington Post Canada Windows 8 app by using interactive videowalls in key locations in three cities across Canada.

Provided by Orlando, Fla.-based Monster Media, a digital-out-of-home advertising company, the interactive digital boards are live in key locations, including Toronto's Union Station, Calgary South Centre Mall, Vancouver City Centre subway station and soon at Toronto Eaton Centre. Commuters and shoppers will see the HuffPost Canada Windows 8 app in action and will be able to touch the 6-by-9-foot interactive screens to interact and experience it on site.

The Huffington Post Canada Windows 8 app gives users access to a wealth of content, including HuffPost Canada's unique blend of Canadian programming, original reporting, photo and video galleries, blogs, social news and sharing. The app is currently available for download at the Windows 8 app store.

"We were thrilled to have the opportunity to collaborate with Starcom MediaVest Group to bring a Huffington Post Canada Windows 8 app to life, and even more excited to be able to drive trial of the experience through an innovative digital activation in key high traffic locations across Canada. This is a great example of how we are able to collaborate with partners to bring multifaceted marketing programs to life for our consumers," said Laura Pearce, director of marketing, AOL Canada Toronto.

"In partnership with AOL we are continuing to bring innovative solutions to the marketplace that stretch beyond advertising and truly begin to intersect technology and content to create beautiful user and brand experiences," added Heather Loosemore, director digital and content, Chicago-based SMG.

Friday, November 2, 2012

Astral Out-of-Home adds six new digital advertising faces to the Gardiner Expressway

Astral Out-of-Home, a division of Astral Media Inc. (ACM.A ACM.B), announced today the addition of six new digital advertising faces on Toronto's Gardiner Expressway. Three 14X48 faces will be added to the largest outdoor digital network in Canada, bringing the total to 44 faces—including 20 in Toronto. The faces will be installed in January 2013. These additions consolidate Astral Out-of-Home's leadership position in digital outdoor digital advertising in Canada.

The six new faces will also include three spectacular new vertical products that measure 24 feet long by 32 feet high. These unique and innovative landmark locations will be offered as exclusive properties to advertisers who want to secure their permanent presence along one of Canada's busiest thoroughfares leading in and out of the Toronto downtown core.

"Astral Out-of-Home is proud to consolidate its leadership position in digital outdoor advertising on one of the busiest thoroughfares in Toronto," said Luc Sabbatini, president of Astral Out-of-Home. "We maintain our commitment to both the expansion of our Digital Network and to our advertisers by continuing to offer them new and innovative ways to connect with consumers in the out-of-home space."

The digital faces feature advanced LED (light-emitting diodes) display technology, capable of reproducing millions of colors in high resolution and providing remarkable readability night and day. Astral Out-of-Home's Digital Network and new vertical advertising faces are programmed on demand and managed remotely from Astral's state-of-the-art and ultra-modern control and broadcast centre in Montréal.

Wednesday, October 31, 2012

VIDEO: Discount on Montreal Metro Digital Signage

Simple and effective digital signage ad produced by Rinaldi Communication Marketing for Discount Car and Truck Rentals Quebec, appearing on the Montréal Métro network.

(Via DailyDOOH)

Friday, October 26, 2012

X2O Media launches new digital signage platform

X2O Media announced the launch of its new platform called “X2O,” which enables businesses and organizations to communicate more effectively using stunning TV-like channels across multiple devices. X2O Media is no stranger to the digital content software business, having created several generations of products that simplify the creation of sophisticated graphics and video content. Built using the HTML5 standard, the new X2O platform allows users to create rich media channels quickly and easily — featuring HD video, 3D animations, charts and graphs, and links to live data sources  — and publish those channels across desktop PCs, smartphones, tablets, and digital signage displays.

In creating its next generation platform, X2O Media went back to the drawing board in order to simplify the content creation and management process even further. With the new X2O platform, users can easily communicate key messages and data to the right person, at the right time, and on the right device using a concept of channels that resemble what viewers watch on TV. These dynamic and eye-catching channels not only break through information clutter, but provide timely information that can be acted upon immediately, directly impacting the bottom line.

The new X2O platform allows users to:
  • Create Media-Rich Channels — An intuitive, drag-and-drop authoring tool lets users with no technical knowledge quickly create channels featuring video, still images, PowerPoint® slides, and data-driven graphics that engage audiences.
  • Link to Numerous Data Sources — X2O provides a simple way to link graphics to corporate databases like SAP® and Oracle®, Excel® spreadsheets, or RSS feeds. Players render graphics in real time to ensure up-to-date information every time the channel is viewed.
  • Socialize Channels — Include user-generated content from popular social media siteslike Twitter™, YouTube™, and Facebook, and add mobile interactivity instantly by displaying QR codes.
  • Publish Channels to any Device — X2O makes it easy for users to publish channels to one person, one team, or entire departments on the most appropriate device including desktop PCs, tablets, smartphones, or digital signage displays of any size or configuration.
“Compelling graphics and visuals communicate information with far more impact than other forms of communication like email, which ultimately translates into a direct competitive advantage,” said David Wilkins, CEO and President of X2O Media. “With support for HTML5, the new X2O platform takes creating captivating channels to a new level. Now anyone can cost-effectively create TV-like channels without having to be a graphics designer or database expert.”

The X2O platform will be on display in the X2O Media booth at CETW 2012 in New York, Nov. 7-8; and at the SharePoint Conference in Las Vegas, Nov. 12-15. More information on the new X2O platform and upcoming events is available at

Tuesday, October 23, 2012

LG IPS screens have scarily real colors

Nice prank pulled by LG to promote its IPS monitors and their "lifelike" colors. The company replaced the floor of an elevator and surprised unsuspecting people into thinking the floor gives out below them.

Its a neat trick but what you don't see, or rather hear, in the video is the sound from the hidden speakers. I'm sure LG IPS colors are quite nice but like when you watch a horror movie at the cinema, a good deal of the scare comes from the loudness of the "bang".

I hope no one with a serious heart condition rode that elevator. Check out the video below.


Monday, October 22, 2012

Upcoming Event: Digital Trends Showcase 2012

Chilin Solutions' digital out-of-home (DOOH) division, formerly Vertigo Digital Displays of Toronto, is hosting Digital Trends Showcase on Wednesday, November 14th and Thursday, November 15th. The showcase will feature guided tours of turnkey digital signage solutions for each of five verticals (DOOH, Retail, QSR, Education, and Corporate Communications). Dot 2 Dot communications, Intel, LG and Vertigo will be sponsoring the event. To register, visit

Thursday, October 18, 2012

COMB GPS-based travel research steers decision to modernize the outdoor advertising ‘GRP’

Following a two-year investigation into how the ever-growing mobility of Canadian consumers is impacting exposure to outdoor media, COMB releases today the results of new empirical research designed to increase the precision in measuring outdoor GRPs.

The research involved GPS travel studies conducted by Forum Research between September 2011 and June 2012 within the census-metropolitan-areas (CMA) of Toronto, Montreal and Vancouver and surrounding radii of 100-kilometres. The studies’ key objective was to understand how both residents and non-residents travel within Canada’s three largest urban cities and specifically, to determine whether the OOH industry should continue to exclude non-residents’ exposure to outdoor advertising when calculating outdoor GRPs. This exclusion is a practice that was established decades ago when the Canadian outdoor advertising industry began to calculate and report campaign delivery based on the GRP (gross rating point) metric.

“GPS technology has been able to demonstrate that non-residents of Canada’s major cities have heavy exposure-opportunity to the cities’ outdoor advertising due to their frequent travel within the city boundaries”, says Karen Best, President of COMB, “OOH is an out-of-residence medium making both residents and non-residents legitimate and valuable potential customers that together make up the real audience to be measured in a modern, media metric.”

Passive and accurate, GPS technology captures movement every two seconds and was therefore selected as the tracking device to be carried by 600 study participants for a period of 9 days. Some participants were tracked for 28 days.

The outcome

1. People living outside of the Toronto, Montreal and Vancouver CMA boundaries travelled into the major markets an average of 4 days per week, driving more weekly kilometres within the CMAs than residents of those cities.

2. 92% of non-residents traveled into Toronto and Montreal 4 days or more per week. The comparable figure for Vancouver was 91%.

3. Non residents’ exposure to outdoor advertising was higher in the three major cities than residents’ exposure.

The study data was analysed, discussed and debated amongst research and media experts from six OOH companies and ten leading advertising agencies that comprise COMB’s industry watchdog - the COMB Research Committee - and COMB’s Board of Directors.

There was unanimous approval to allow non-residents who travel into Toronto, Montreal and Vancouver CMAs a minimum of 4 days per week to be included in GRP calculations. . Additional markets will be studied by COMB in 2013 and beyond.

Michele Erskine, Director of Marketing at CBS Outdoor and a long-term member of both COMB’s Research Committee and a COMB Board Director, reinforces that “the new research methodology for determining ‘percentage of non-residents eligible to contribute to outdoor GRP calculations (known as the in-market factor)’ is derived from current and reliable COMB research that advertisers and their agencies can trust. This research is vital to accurate reporting of campaign reach, impressions, and GRPs reported in COMB’s media planning tool, COMBNavigator®.”

The new data has been updated to COMB software effective today. The impact and implications of the changes to the Buyer community will be addressed in COMB communications to its members.

Zoom Media expands its digital network with Zoom MedTV

Zoom Media Inc., the largest targeted lifestyle media in Canada, has announced the expansion of its digital network with Zoom MedTV™. With a presence in over 100 clinics and family practices across Canada, Zoom MedTV™ is recognized as one of the strongest medical networks in the country.

With this partnership, agencies and clients now have the ability to reach key consumers as they wait on average 40 minutes to see their health professional.
Patients and those accompanying them are receptive to relevant advertisements for its health and wellness content as well as its entertainment and informative value.
With locations in Loblaws and Great Canadian Super Stores, Zoom MedTV™ offers the ability to reach these influential targets at the point of product purchase.
Zoom Media® now offers advertisers two digital networks, Zoom FitTV™ and ZoomMedTV™, to reach a health-oriented and influential audience. 

Haivision Recognizes IDT as Its Top Asia-Pacific Distributor of the Year

Haivision, a global leader in advanced IP video streaming solutions, announced today that it has recognized Image Design Technology (IDT) as its top Asia-Pacific distributor of the year. IDT, Haivision’s distributor for Australia and New Zealand, has exceeded $1 million in revenue growth within the past 12 months supplying Haivision products for IP video solutions through IDT’s network of resellers and systems integrators.

“Haivision’s end-to-end solutions for encoding, recording, streaming, and video distribution are both cost-effective and easy to deploy,” said Gerry Wilkins, managing director at IDT. “This gives us significant leverage in the streaming media marketplace, allowing us to offer cutting-edge technology with the confidence that our solutions will satisfy even the most rigorous customer requirements. It is an honor to be recognized and we look forward to continued growth alongside Haivision.”

IDT, a Haivision Gold Distribution Partner, is a world leader in audio, video, data distribution, and display technology. The company manages a network of resellers and integrators across Australia and New Zealand. A recent project included a Haivision streaming video deployment for a world-class stadium venue in the state of Victoria, attracting more than four million people per year. In addition to deployments in the sports and entertainment market, the company also sells Haivision solutions in the medical, education, and enterprise markets and has customers using Haivision at universities, defense and government departments, and major banking institutions.

“IDT has a sterling reputation as one of the Asia-Pacific region’s premier distributors of advanced pro A/V and video streaming technologies,” said Charles Dobson, vice president of global channels at Haivision. “Exceeding $1 million in the sale of Haivision solutions in this region is a remarkable achievement that demonstrates a solid understanding of our technology and a very competent team of sales people and engineers. We are proud to be represented by IDT as our regional distribution partner and to honor them with a Haivision Top Distributor Award. We look forward to continued success.”

IDT offers Haivision’s complete range of solutions including Torpedo™ DVB to IP gateways, Makito™ HD encoders, KulaByte™ Internet encoders, Viper™ all-in-one stream and record appliances, Furnace™ IP video distribution systems, Stingray™ set-top boxes, and Barracuda™ H.264 encoders.

Wednesday, October 17, 2012

Ayuda adds 'rewind' feature to DOOH proof-of-play

Ayuda is unveiling a new product today at the DPAA Digital Media Summit that effectively raises the bar for the kind of Proof of Play (POP) that roadside digital out-of-home operators can provide to their agencies and buyers.

“We’ve created time travel for proof-of-play”, said Andreas Soupliotis, CEO of Ayuda Media Systems, a company known for consistently leading the charge with cutting edge technology for DOOH networks. 

Rewind™ is a new add-on to Ayuda’s acclaimed interactive POP website, which records and intelligently annotates webcam feeds from digital roadside billboards, automatically creating “hotspots” to which DOOH buyers can jump back in time and view. Rewind™ is the most intelligent and user-friendly way of determining whether dynamic content has played. Rewind™ works on top of third party existing digital signage players or Ayuda’s own Splash™ player, a component of Ayuda’s complete media owner platform that covers all elements of the workflow from sales, scheduling, POP, to invoicing and business intelligence analytics.

Soupliotis states: “Rewind™ solves the problem of proving that dynamic content has indeed played. Most POP products today only generate play log summaries, providing no insight whatsoever as to whether the dynamic portion of the content has appeared onscreen and composited successfully. For example, if an advertiser buys a DOOH campaign whose creative incorporates real-time scores from a third party source and is overlaid on top of an ad, traditional POP will not prove that the scores were pulled in and composited correctly. We need to drill deeper, which is what Rewind™ does. It achieves this by storing video feeds from ubiquitously available cameras on digital billboards and providing a software experience that automatically indexes the feed and lays markers on a video timeline that attracts users to hotspots where the dynamically pulled content was supposed to update.”

“Dynamic content is all the rage today”, states Soupliotis. “Advertisers use Digital OOH to convey much more than just digital copy changes, with campaigns that range from showing you what’s currently playing on the radio, to showing you the latest real time sports scores, and can engage you with real-time social content. True POP for the dynamic part of the content can only be demonstrated via live webcam feed, but 3G limitations on roadside billboards would saturate the bandwidth if multiple buyers login to view streaming feeds. And simply recording the feed for later viewing is not the answer because no one wants to scrub through hours or days of video. The solution is Rewind™.

“Rewind™ is like a digital proof-of-play time machine”, Soupliotis continues. “Imagine being able to record a baseball game and have your PVR automatically rewind or fast forward you straight to the home runs. For DOOH campaigns, Rewind™ achieves a similar purpose, without requiring you to scrub through hours of video.”

Rewind™ together with Ayuda’s interactive POP website represents the DOOH community’s most advanced POP solution, offering unparalleled levels of transparency and compliance to the media buyer.

Moment Factory looking for Team & Project Supervisor

Moment Factory, the Montreal company responsible for multimedia loveliness like painting the Sagrada Familia with projectors, the Montreal Children's Hospital interactive wall and Nine Inch Nails concert visuals, is looking for somebody who knows about project management, design and multimedia and/or has experience in visual content creation and creative team management. Here's more info on the position of Team and project supervisor.

Monday, October 15, 2012

Mood Media Corporation Announces Private Placement Financing

TORONTO, Ontario, October 9, 2012 - Mood Media Corporation (ISIN: CA61534J1057) (TSX:MM / LSE AIM:MM ("Mood Media" or the "Company"), announced today its intention, subject to market and other conditions, to offer approximately US$350 million aggregate principal amount of senior unsecured notes by way of private placement (the "Notes").

The Notes will be offered and sold to qualified institutional buyers in the United States pursuant to Rule 144A under the Securities Act of 1933, as amended (the "Securities Act") and outside the United States in reliance on Regulation S under the Securities Act.  The Notes have not been registered under the Securities Act, or any state securities laws, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the Securities Act and applicable state securities laws.

The precise timing, size and terms of the offering are subject to market conditions and other factors.  Mood Media intends to use the net proceeds of the private placement to repay existing indebtedness under its first-lien credit facility, repay its second lien credit facility in its entirety, finance a proposed acquisition and for general corporate purposes.

This press release is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy the Notes in any jurisdiction, nor shall there be any sale of the Notes in any jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration and qualification under the securities laws of any such jurisdiction.

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

Mood Media Corporation works with over 560,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.

Mood Media Corporation's products and services reach 100 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.

For further information about Mood Media, please visit

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements. The words "believe", "expect", "anticipate", "estimate", "intend", "may", "will", "would" and similar expressions and the negative of such expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These forward-looking statements are subject to important assumptions, including the following specific assumptions:the completion of the proposed acquisition and the private placement in accordance with their respective terms; general industry and economic conditions; and changes in regulatory requirements affecting the businesses of Mood Media and the target company the Company proposes to acquire. The proposed acquisition and the private placement may not be completed or may not be completed on the same terms as previously announced.  While Mood Media considers these factors and assumptions to be reasonable based on information currently available, they may prove to be incorrect. Historical performance may not be indicative of future performance.

Known and unknown factors could cause actual results to differ materially from those projected in the forward-looking statements. Such factors include, but are not limited to: the impact of general market, industry, credit and economic conditions, currency fluctuations as well as the risk factors identified in the Risk Factors section of the offering circular prepared and delivered by Mood Media in connection with the issuance of the Notes.

Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. All of the forward-looking statements made in this press release are qualified by these cautionary statements and other cautionary statements or factors contained herein, and there can be no assurance that the actual results or developments will be realized or, even if substantially realized, that they will have the expected consequences to, or effects on, Mood Media.

Forward-looking statements are given only as at the date hereof and Mood Media disclaims any obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable laws.

Investor Enquiries

Randal Rudniski
Mood Media Corporation
Vice President, Investor Relations
Tel: +1 (416) 565 9295

Dominic Morley
Hannah Woodley
Panmure Gordon (UK) Limited
+44 20 7459 3600

North America Media Enquiries

Sumter Cox
Mood Media Corporation
Director of Communications
Tel: +1 (803) 242 9147

Thursday, October 11, 2012

PICTURE: New Royal Bank ATM digital signage

As seen in the wild by Dave Haynes of Sixteen-Nine, some newer Royal Bank ATM's now have a portrait digital signage screen to the left of the terminal screen.

Its a decent idea. Definitely better than way up above the kiosk on a miniature screen. Unfortunately, this one in particular (at a Shopper's Drug Mart) was plagued by lack of floor space and squeezed into a tight corner, making it hard to see.

What I'm wondering is when my local branch will be getting digital signage. They have large posters that seem to change often enough and a long lineup (especially on payday) waiting impatiently. With that captive audience and a seemingly dynamic promotional strategy, they could benefit from some digital signage.

Digital Signage in most Canadian Tim Hortons by 2013

I was under the impression that in the past couple of years or so most Tim Hortons had already been outfitted with digital menu boards or at least a digital signage promotional board but, as reported Restaurant News, the operator and franchisor expects to have screens in most of its 3,300-plus locations in Canada by year’s end, according to chain officials.

London, ON-based EK3 Technologies Inc. has outfitted more than 2,700 Tim Hortons restaurants with four or five digital menu boards each. "It's one of the best implementations in the world," states Nick Prioginiero, President and CEO of EK3. "We had to be in and out of the stores very quickly."

PICTURES: IKEA's Digital Signage

Digital Signage Blog posted these pictures of IKEA's digital signage implantation in Canada.

The interior signage is ceiling mounted and double-sided using LG LCD screens, primarily to showcase products.

Interestingly enough, they implemented outdoor LED billboards, as seen below.

X20 Media appoints Patrick Collins to Board of Directors, raises additional equity

X20 Media announced that they have appointed Patrick Collins, former chief executive officer of LexisNexis Canada, to its board of directors.

Collins has extensive business experience across several media organizations and the telecommunications, transportation, and manufacturing sectors. Most recently he served as CEO of LexisNexis Canada, the Canadian business unit of a leading global provider of online information solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic markets.

“Patrick is an extremely experienced and respected business leader, and as a director he brings valuable management and operational skills to our board,” said X2O Media President and CEO David Wilkins. “As X2O continues to grow and expand its solution offerings to enterprise customers, Patrick’s unique experience and insights will be invaluable in helping shape our development.”

X2O Media Raises Additional Equity Financing From Propulsion Ventures

X2O Media has raised additional equity financing from Propulsion Fund III. X2O will use the funds to increase its presence throughout North America, promote the launch of its new “X2O” platform, and increase the depth of its technology partnerships with industry leaders like Cisco and Microsoft.

“Propulsion has an impressive track record of identifying and investing in businesses that have a strong impact on their industries,” said X2O Media President and CEO David Wilkins. “Their decision to invest in X2O Media affirms our position in the market, and allows us to expand into new market segments where we see significant growth opportunities in driving content across multiple screens, including mobile devices.”

Friday, October 5, 2012

58-foot wide video wall for G.E Energy

G.E. Energy's Grid IQ Research & Collaboration Centre is a project that started in 2009 when the Ontario government budget allocated $50M in support of new technologies to make the energy power grid more intelligent, efficient and robust. Located in Markham, G.E.'s centre will collect and analyze Ontario’s Smartmeter data to discover new ways to boost energy conservation and shift more electricity use to off-peak times.

To match the high-profile nature of the project, G.E. created an Experience Centre to visually express the company's passion for energy. technology and efficiency. After an extensive technology study, G.E. and A.V. integrator Advanced, outfitted the centre with a 58-foot wide by 7-foot high curved video wall comprising 175 Prysm LPD tiles.

Advanced have more information in a case study that can be viewed here.

Thursday, October 4, 2012

Big video wall for Jack Astor's flagship Toronto location

Advanced, a leading Canadian audio-visual presentation products and solutions specialist, equipped Jack Astor’s Bar and Grill new flagship Toronto location with an AV solution that includes an impressive 5-display by 5-display video wall, the largest permanent video wall the company has ever installed in a restaurant.

“We have a longstanding history with the Jack Astor’s chain, so they knew that we would be able take their concepts and turn them into realities,” said Mark Mulford President at Advanced. “The management team at Jack Astor’s wanted the biggest video display possible, so our team of experts created a massive video wall that completely distinguishes this location from any other restaurant around. Nothing else even comes close.”

Advanced provided the restaurant with a 5×5 NEC video wall that is visible from literally anywhere in the restaurant, making an impact on patrons as soon as they walk through the door. The video wall allows customers on both the floor and mezzanine levels of the restaurant to enjoy satellite programming while they dine. Advanced also implemented several strategically placed ‘video wall trees’ throughout the restaurant. These ‘trees’ consist of a metal pipe that goes from the ceiling down to the floor, with each holding two plasma screens, making it so that everybody in the restaurant is able to watch the game at all times.

According to Mark McPherson, Vice President of Sales at Advanced, the key to making the St. Lawrence restaurant stand out was to try something that has never been done before. “Advanced has implemented AV solutions in close to 15 other Jack Astor’s locations, so they knew that we were capable of coming up with a plan that would make their new location completely stand apart from anything done before,” said McPherson. “We not only installed our biggest restaurant video wall ever, but we equipped the restaurant with more than 70 LCD displays, designed and constructed the video wall trees, and integrated a full audio solution. Everyone at Jack Astor’s, from the management to the customers, is loving the new setup.”
In fact, the management team at Jack Astor’s is so happy with their new AV system that they are planning to have Advanced revisit previous Jack Astor’s locations they’ve worked on and update those systems with the same innovative technology used in the St. Lawrence restaurant. Advanced is also currently working on integrating a similar AV solution in a Kingston-based Jack Astor’s restaurant.

Newad, Vintage Group sign exclusivity agreement

Newad Indoor has announced significant growth in its RestoBars network thanks an agreement with Vintage Group, a company that manages many of Calgary’s most prestigious establishments, including Rush, Vintage Chophouse, Stone Hill and Redwater’s five locations.

"With these additions, Newad reaffirms its position as the Indoor media leader in Calgary, representing over 75% market share. Calgary also has one of the fastest growing populations of young urban professionals looking to buy luxurious products from cars and smart phones to cosmetics. Furthermore, all new locations will feature our exclusive Generation 4 Digital boards.  It’s a new step in our expansion plans," remarks Brian Wyatt, Newad’s Executive Vice President, Client Relations & Business Development.

“We’re very happy to be partnering with Newad. They’ve demonstrated the quality of their products, their services and their advertisers. Their Digital boards are a perfect fit with our establishments’ high-end environments, providing added value for our customers where information and entertainment are concerned,” notes Chad Salyn/Operations Manager at Vintage Group.

Wednesday, October 3, 2012

Titan Digitizes Select Vancouver Highways

Toronto, October 1, 2012 – Titan is adding more digital inventory to the Canadian market place – this time with an expansion in Vancouver, the largest city in Western Canada. 
In November, Titan will be adding a total of eight digital display faces. Three locations will be available as 14’h x48’w superstructure displays and one will measure 10’h x35’w. The displays run a one-minute loop of content with six advertisers in 10-second increments.                                       

“Some of Canada’s most highly traveled highways run through Vancouver, a city with more than 2.3 million residents,” said Jörg Cieslok, Executive Vice President and General Manager of Canada for Titan. “Our digital screens are so effective because they stand out on these thoroughfares with little to no other advertising competing for attention.” 

The digital displays can be seen at the following locations: 

Highway 91 

This site is located just south of the Queensborough community on the corner of Dyke road, Eastbound Boundary road and highway 91 towards the Alex Fraser Bridge. Highway 91 is highly traveled by daily commuters exiting and entering New Westminster and Burnaby. This highway is accessible from multiple cities such as Richmond, Delta and Surrey. 

Highway 91A beside the Queensborough Bridge 

Located on highway 91A beside the Queensborough Bridge, this location will capture the attention of commuters travelling to and from Vancouver and New Westminster. Located north of Boyd Street, this location attracts an audience that travels the Queensborough connector to highway 91, Stewardson Way or Marine Way. 

Pattullo Bridge 

Located south of Queen’s Park and north of the Pattullo Bridge, this location will capture the attention of drivers accessing Columbia/Stewardson Way. Residents of Burnaby, Surrey and Delta will by pass this digital display as they commute to and from Vancouver. 

Trans-Canada 1 

Located on Brunette, with exit visibility from highway 1 and Brunette interchange, this digital display will attract attention of residents from Burnaby, Surrey and Coquitlam and provide key messaging to commuters as they frequent Brunette as a main thoroughfare to and from Vancouver. 

About Titan 

Titan is a full service media company specializing in Out-of-Home advertising. Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital OOH and Mobile solutions. Titan furnishes national and local clients with creative media solutions in the North America’s top markets including Vancouver, Montreal, Toronto, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Pittsburgh, Seattle, Minneapolis/St. Paul and Charlotte. 

HD, still a selling point?

Are you really the industry's #1 (digital) signage solution if you're using HD as a selling point? Who uses HD as a selling point anymore? This made me chuckle.

Tuesday, September 25, 2012

VIDEO: Moment Factory paint the Sagrada Familia with projectors

Moment Factory was invited by the City of Barcelona and the City of Montreal to create the first sound and light spectacle to be projected on the complex façade of the Sagrada Familia in Barcelona.

Dubbed Ode à la vie, Moment Factory was inspired by Antoni Gaudi’s dream to see his façade full of colors. The 15 minute-long multimedia show, using video mapping techniques and their X-Agora playback system, was presented within La Mercè Festival in Barcelona on Sept. 21, 22 and 23, 2012.

Here's a video:

Thursday, September 13, 2012

Wawa rolls out ADFLOW Digital Signage across 600 C-stores

Convenience store leader, Wawa, Inc., has   selected ADFLOW to power digital signage in its chain of over 600 stores across the United States, including brand new locations in the Central Florida market.
Following a successful 25-store pilot with ADFLOW, Wawa has integrated digital marketing  as part of a redesigned foodservice area which features a fresh and appetizing new look.

"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go” said Howard Stoeckel, CEO of Wawa.

Wawa is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.

"The feedback from customers and store associates was extremely positive after our initial rollout,” said Steve Gamble, Manager, Marketing Services, Wawa. “With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with."

Steve and team recently spoke about their digital signage project in this audio clip, which outlines the steps they took to evaluate and select ADFLOW.

Steve Kartonchik, VP of Sales at ADFLOW added, "We have been fortunate in this project to work with some great people at a leading operator. It has been a rewarding experience helping the Wawa Marketing, IT and Operations team implement their digital signage strategy across their stores."

VIA Teams Up With Capital Networks

VIA Technologies, Inc, a leading innovator of power efficient computing platforms, today announced that Capital Networks, a leader in broadcast media and software development for digital signage since 1991, has teamed up with VIA through the VIA Embedded Digital Signage ISV Program. The recently released VIA ARM DS will leverage Capital Networks Audience for Android software to create a complete Android digital signage solution for an ever widening range of applications in the digital market from kiosks, POS systems, video walls, and menu boards to TVOIP, cloud streaming, and Out of Home Advertising across a broad spectrum of retail, hospitality, education, and entertainment environments.

Capital Networks Audience for Android is one of the first Android software packages designed for digital signage and allows users to create, control, distribute and display content with enhanced features including real-time scheduling, automated data feed ingestion, as run logs for content verification and command and control capability for emergency messaging. By leveraging the sleek, energy efficient VIA ARM DS platform, content will be displayed in stunning 1080p for enhanced customer engagement.

“We are excited to partner with VIA through the VIA Embedded Digital Signage ISV Program, providing us with a hardware partner with world class operations,” said Jonathan White, Vice President and CTO. “Participating in the VIA ISV program has been a fantastic experience allowing us to combine our Android development expertise with VIA’s hardware know-how to create a powerful new digital signage solution for the ever growing digital market.”

“We are excited about this partnership with Capital Networks as it has laid the groundwork for successful development of Android applications for our VIA ARM DS trough the VIA Embedded Digital Signage ISV Program,” commented Epan Wu, Head of the VIA Embedded Platform Division. “Their focus and energy has been remarkable throughout the process and has helped create what will become the standard in the new era of Android digital signage.”

Wednesday, September 12, 2012

2Pac hologram definitely won't go on tour; company filing for bankruptcy

Digital Domain Media Group, the company that brought Ghost Tupac to the Coachella stage back in April, has filed for bankruptcy protection on Tuesday.

Digital Domain Media Group, which went public in November, had its shares halted on Tuesday but last traded at 55 cents, down 94% from a high of $9.20 in May.

Before the hologram Tupac trick, Digital Domain worked on special effects for Hollywood  movies including "Pirates of the Caribbean," James Cameron's (one of the company's founders) "Titanic".

See the Tupac trickery in action below.

(Via CNN Money, Pitchfork)

Friday, August 24, 2012

Astral Out-of-Home launches the first outdoor advertising app using augmented reality

Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), consolidates its position as a leader in outdoor advertising innovation by teaming up with Ad-Dispatch to launch the very first universal augmented reality application for out-of-home advertisers.

Canadian advertisers now have the possibility of reaching, in a unique way, connected consumers who download IRIS AR, the very first augmented reality application in Canada developed exclusively for outdoor advertising.

“The IRIS AR application is another great example of connecting consumers from the physical world to the digital world and Astral OOH is proud to be sponsoring the first Universal OOH AR app”, says Debbie Drutz, Director, Media Markets & Innovation. “The OOH application gives all advertisers and OOH suppliers the opportunity to engage with their audience in a meaningful way. By bringing this new application to market, we can invite consumers to experience augmented reality in one place, with only one application download, across all OOH products in Canada.”

Launched on August 20th, Astral Out-of-Home transit shelters invite the public to experience DRAMBUIE® A Taste of the Extraordinary through Augmented Reality.  The transit shelters used for the campaign are strategically located in Toronto's trendiest neighborhoods including Queen West and Dundas Square.

Legal drinking aged consumers are also invited to save the application on their smartphone since it will offer more augmented reality experiences over time.

X2O Media driving video-wall at West Virginia University

X2O Media, a full-service provider of software, network management, and content services for real-time visual communication applications, today announced that West Virginia University (WVU) is using the company's Xpresenter(TM) digital signage platform to drive a new 2x4 video wall. Located in the lobby of One Waterfront Place -- home to the WVU Visitors Center, admissions office, and more -- the video wall provides a personal welcome to prospective students on campus tours.
"Xpresenter has been powering our campuswide digital signage network for the last two years," said Spencer Graham, Manager of Operations for WVU Information Stations. "In that time, the platform has proven to be a simple yet powerful solution for a range of applications, from keeping students and staff informed with University content to integrating with interactive social media technologies. So we knew that the platform would deliver a remarkable visual experience for our video wall, while making it simple for our staff to schedule content. As expected, Xpresenter has delivered."
WVU's Visitors Center is the university's primary recruiting portal, and the use of cutting-edge digital signage technology makes an unforgettable first impression on prospective students and their parents when they arrive at One Waterfront Place. Visitors are greeted by an attention-grabbing video wall in the lobby consisting of eight 46-inch Samsung monitors. All video and graphic content is choreographed and then played out by Xpresenter in stunning video quality. In addition, to provide a personal touch for campus tours, each prospective student's name is featured on the video wall with a welcome message. 
"Xpresenter is a tremendous product for standard signage, but its capabilities allow for so much more," Graham said. "Our video wall is a truly eye-popping deployment that does a fantastic job of marketing the University. I can't wait to see what we do next with the platform."
X2O Media's Xpresenter is an end-to-end platform designed to make creating, managing, and distributing broadcast-quality digital signage content on networks of all sizes available to all. Xpresenter's patented authoring module allows Microsoft(R) PowerPoint(R) users to produce compelling content that incorporates animations, video clips, and real-time data sources -- all within the PowerPoint interface.

Wednesday, August 22, 2012

Titan Expands into Montreal Market

Titan is expanding its Canadian presence by adding high-impact, digital advertising inventory to the Montreal market.

Advertisers looking to target commuters along Autoroutes 13, 20 and 40 will now have an opportunity to brand themselves on Titan’s newest, large format, digital screens.

“Montreal is consistently ranked among the best cities in North America. It is a combination of a thriving business location and a rich culture and vibrant community that attracts people from all over the world. The geography is such that the highways are frequently traveled and don’t have a lot of existing advertising opportunities, making our digital assets even more impactful,” said Jörg Cieslok, Executive Vice President and General Manager of Canada for Titan. “Visible from both directions, these impressive digital structures demand the attention of hundreds of thousands of commuters traveling to and from Montreal each day.”

The installation of the three digital screens is expected to be completed in October of this year. They include:

Autoroute 40 Digital Screen
Located on Autoroute 40, the second busiest expressway in Canada, this digital display is an ideal location for advertisers targeting the North-East and North River suburbs of Montreal. Set in the heart of Rivièredes-Prairies–Pointe-aux-Trembles Titan will be able to reach commuters traveling to and from Montreal from towns such as Charlemagne, Repentigny, Trois Rivieres and is a gateway to and from Quebec City.

Autoroute 13 Digital Screen
Located in the borough of Lachine, a suburb close to downtown Montreal, this site is slightly north of the Autoroute 20 and Autoroute 13 interchange. This is one of the main commuter corridors feeding into Autoroute 20 and 40. With limited advertising available on this stretch of highway, advertisers will be able to stand out and reach consumers in a clutter-free environment.

Autoroute 20 Digital Screen
Located in the borough of Lachine, a suburb west of Montreal, this site is located on a main corridor traveling from Montreal’s West Island. This single-face display is ideal to capture the attention of commuters traveling eastbound from Beaconsfield, Pointe Clair, Kirkland, Dorval and Pierre Elliot Trudeau Airport toward Montreal’s city centre.

Monday, August 20, 2012

Adcentricity acquires Media 2 Go

Adcentricity, a location-based marketing company, announced today the acquisition of the business of Media 2 Go International Inc., a company with proprietary patent pending Wi-Fi and Bluetooth-based proximity marketing technology.  With the newly acquired technology, Adcentricity has added the capability of broadcasting multimedia promotional content directly to any Wi-Fi or Bluetooth enabled mobile device.  The new feature called ADAir will add to Adcentricity’s already robust location-based digital media management platform ADCentral.

Location-based marketing, including the data and activity that surrounds it, is quickly becoming identified as key to consumer influence, CRM and shopper marketing initiatives.  Proximity marketing is a natural extension of location-based marketing, as it connects a location directly to the consumer.  Adcentricity effortlessly allows brands to execute and respond to localized events and activities, and scale from one location to tens of thousands.  With the addition of Media 2 Go’s proprietary technology, brands will be able to directly target individual consumers by broadcasting their message through a Wi-Fi or Bluetooth signal.

“This adds a new level of consumer engagement.  We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer’s mobile phone, in proximity to the digital screen.  Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment,” said Doug Woolridge, CEO.  “Advertisers and brands will now have the ability to target consumers on their mobile devices when they advertise on digital out-of–home screens through ADCentral.” added Woolridge. Consumers can opt in using Wi-Fi or Bluetooth and receive coupons or ads on their phones while they shop. The immediacy of linking offers to locations drives consumer purchases.

Tuesday, August 7, 2012

Digital signage can be almost as fast as Usain Bolt

Ad spend dramatically rises during large, international events like the Olympics. With it also comes (at least we hope) better content. UK cider brand Strongbow celebrated Usain Bolt’s 100 metre gold medal victory with a creative and unbranded tribute to the Olympic sprinter on 11 Ocean Outdoor screens including The Two Towers West.

Digital signage-backed Ocean can provide what it calls "Instant copy changes" that allowed Strongbow to switch their message from Earn It to Earn(ed). It accompanied the premium cider brand’s classic archery insignia, adapted to simulate the Jamaican sprinter’s trademark pose.

Ocean Outdoor Marketing Director Richard Malton said: “This was a clever, recognisable tribute to a remarkable run by the world’s fastest man. Strongbow rewards the man who gets the job done. Enough said.”

Thursday, August 2, 2012

ScreenScape signs distribution agreement with Tech Data Canada

Tech Data Canada, a leading distributor of IT products, logistics management and other value added services, announced today that it has signed an agreement with ScreenScape Networks Inc., to offer its next-generation digital signage software service, to resellers across Canada.

“Tech Data’s digital signage network, launched in spring 2011, is focused on developing partnerships with leading manufacturers to provide superior solutions to our resellers. Together, Tech Data and ScreenScape are making digital signage more accessible to small-to-medium sized businesses in terms of ease-of-use, compatibility, and affordability,” says Greg Myers, Vice-President of Marketing, Tech Data Canada.

“ScreenScape’s digital marketing engine is driving growth in place-based media. It is helping to reshape retail marketing - offering not only a great sales engagement tool but a way for businesses to leverage social media, mobile payments, loyalty programs, and location-based services - all at the point-of-sale. We are excited to be working with ScreenScape to provide a dynamic digital marketing solution that is ideal for resellers serving the SMB market” notes Myers.

“We are pleased to be working with Tech Data, and their partners, to deliver this technology to SMBs or any business that wants to enhance a retail experience,” says Kevin Dwyer, President and CEO of ScreenScape. “With the combination of ScreenScape's innovative Internet-based service and Tech Data's expertise in supporting new and leading technologies, resellers now have a way to implement digital signage that is simpler and more cost-effective.”

ScreenScape’s community-based approach represents a shift in the way digital signage networks are built and in the way digital content, such as online video, is distributed to places of business. “Utilizing the ScreenScape Community smaller organizations can now use place-based media to cross-market their services with other similar organizations to expand their market reach at a low cost. The entire process of creating and distributing content for Internet-connected screens has been streamlined by ScreenScape and that offers customers key benefits from day one of implementation,” says Myers.

Tuesday, July 31, 2012

Canada Olympic House uses Christie display wall tech

Christie® today announced its partnership with Canada’s Department of Foreign Affairs and International Trade’s (DFAIT) “Invest in Canada.” Christie has provided two striking digital displays featuring Christie® MicroTiles® and Christie Entero LED rear projection cubes at Canada Olympic House in Trafalgar Square.  Operating from July 27 through August 12, in addition to being the Canadian Olympic Committee's space for athletes, their friends and their families, Canada Olympic House hosts business leaders and government dignitaries and showcase Canada’s leading industries and businesses. Christie is among the select technology companies invited to participate.

As a world leader of visual display technologies and solutions, with manufacturing in Canada, Christie’s partnership with DFAIT at Canada Olympic House in London includes a large lobby display of up to 37 Christie MicroTiles and four 72” diagonal Entero cubes, the world’s first LED-based ultra-high resolution projection display system, for the Business Club, site of numerous networking events throughout the month.  Both displays show a video and graphical montage highlighting Canada’s leading sectors and landscapes. Float4 Interactive is providing the interactivity kit to allow multiple users to interact with the displays.

Business leaders, government dignitaries, world-class athletes and executives from all over the world are expected to attend the various events to be presented at the facility.  This includes a special Information Communications Technology (ICT) day on August 6, put on by Invest in Canada in association with the Financial Times, as well as a technology showcase organized by
Invest Ottawa on behalf of the Consider Canada Alliance.

“From award-winning games and visual effects, to digital cinema and e-commerce, to wireless and mobile applications, Canada is an important player in the global economy,” noted Kathryn Cress, vice president of Global and Corporate Marketing at Christie. “As a major contributor to Canada’s technology revolution with manufacturing facilities in the Waterloo Region, Christie is proud to bring its expertise to Canada Olympic House to help further the country’s strategic expansion upon the world’s digital stage.”

According to the government of Canada, Canada's digital industries are a robust and rapidly advancing sector, with 32,700 companies, more than half a million employees, annual revenues in excess of $162 billion and annual exports of $26 billion in 2010. Profiling these activities is part of the government’s economic strategy to create conditions for businesses in Canada to succeed on a global scale. At Canada Olympic House, senior policy-makers and global business leaders will inform potential investors about Canada's ICT sector, its key areas of growth, as well as the challenges and emerging investment opportunities.

“As a leader in the ICT sector, Canada long ago recognized the importance of fostering innovation and creating the right business environment to attract world-class companies to our shores," said International Trade Minister Ed Fast. "With our low taxes, strong and stable economy, significant research and development incentives, and highly-educated workforce, Canada continues to be a premier destination of choice for foreign investors. Christie's revolutionary digital cinema technology and powerful visual displays highlight how Canada's competitive strengths and economic vision benefit a global audience and drive economic growth here at home."

Wednesday, July 25, 2012

Colombian digital signage network selects BroadSign

Colombia's leading digital signage network operator, Enmedio Comunicacion Digital, has elected to deploy BroadSign's industry-leading technology platform across its networks with plans for significant growth in the coming months.

Enmedio Comunicacion Digital operates advertising and corporate networks in Colombia's most prominent cities. Its advertising arm, Enmedio Advertising Networks, has deployed over 1600 digital displays in more than 830 high-traffic venues across the country. Enmedio Corporate Networks, a managed services network, runs 150 screens for high-profile companies such as Citibank, Dupont and Coca-Cola. Together, its two business units reach over 28 million people monthly across a wide range of venue types such as office buildings, banks, shopping centers, airports, hotels, hospitals, gyms, bars, restaurants, universities, hair salons and spas.

Building on its success and driven by innovations in the fields of mobile convergence and interactivity, Enmedio is now set to expand to 2000 digital signs by the end of 2012 and well over 6000 displays by 2015.

"BroadSign's superior segmentation capabilities allow us to deliver the right message to the right people at the right time," said Enmedio CEO, Sebastian Obregon. "Their automation platform means our people can focus entirely on growing revenue rather than trying to solve technology problems," he added.

"We are excited to welcome Enmedio to the BroadSign family and look forward to supporting their endeavors in the coming years," commented BroadSign CEO, Brian Dusho.

"Our relationship is yet another testament to the strong ties that bind us to the South American market. We are proud to see Enmedio carry the BroadSign banner as they undertake their significant expansion efforts," he concluded.

Read more here:

Friday, July 13, 2012

Cinemas Guzzo wow cinema-goers with MicroTiles

Two Christie® MicroTiles® displays are stopping moviegoers in their tracks when they walk into the Cinemas Guzzo IMAX® theater lobby at the Mega Plex Marché Central 18 in Montreal. Les Cinémas Guzzo (“Guzzo”), one of Canada’s leading independent chains and the largest privately owned cinema chain in Quebec, has more than 151 screens in 12 theater complexes.

The eye-catching displays – one in a 6 high by 11 wide archway, and the other centered just past the archway in a 3 wide by 6 high array – draw audiences into the theater itself with captivating content produced by Arsenal Media, who specialize in digital content creation and concept development with Christie MicroTiles. Once customers walk under the arch, the interior Christie MicroTiles wall greets them with a large movie poster with movie trailers playing inside the poster.

Vincenzo Guzzo, executive vice president, Cinemas Guzzo, was immediately impressed with Christie MicroTiles.

“I saw them for the first time at CinemaCon 2011 and I had never seen something so bright, crisp and sharp – and those are the most important things for me,” he said. “Arsenal Media produced some very interesting and complex content that runs on the MicroTiles. Everyone loves it and, in particular, the younger crowd who has said it’s really cool. The MicroTiles makes a lot of people just stop and take a minute to look at the whole display. Once they walk through the arch, they stop and stare again at the movie trailers playing inside the movie poster.

“The Christie MicroTiles, out of all comparable products, are probably the best because not only are they so bright and crisp, they can they be built into irregular shapes and are practically seamless.”

For visually appealing displays, Christie lobby advertising solutions – including Christie MicroTiles – offer high brightness, high-resolution technology that captivates audiences with lifelike, vibrant colors.  Combining the strengths of both DLP® and LED technology, Christie MicroTiles can reproduce 115 percent of the NTSC color gamut and exceed standard LCD flat panel color output by more than 50 percent. Christie MicroTiles automatically self-calibrate for color and brightness with built-in sensors monitoring each LED’s performance. Throughout the life of the display, each tile detects its neighbor and adjusts its image to optimize the overall presentation.

“Our company did the consultation for the construction and electrical work necessary, plus the actual installation and calibration of the MicroTiles,” said J.P. Berardini, branch manager, Genesis Integration, Inc. “Guzzo wanted an archway because they want moviegoers to feel like they are walking into ‘an experience,’ not just a movie theater. Genesis helped create a 3D-like experience with both the archway and the interior array and it works because of the MicroTiles.”

“This installation is a perfect fit from both a shape and strategic perspective,” said Angela Tanzi, vice president of operations, Arsenal Media. “We supported the configuration concept by leveraging shape and creating content that generated a very impactful point of focus for the arch. When customers enter the GUZZO-IMAX theater, they recognize right away that they’re up for an enhanced visual and cinematic experience.”

In November 2011, Les Cinémas Guzzo (“Guzzo”) announced that all its screens, support and services were converting to digital with Christie. The contract includes the Christie CP2000ZX, Christie CP2000-SB, Christie CP2210, Christie CP2220, and Christie CP2230 projectors. The agreement also includes the upgrading of 27 screens to the Christie CP4220 and Christie CP4230 4K projectors. The conversion will be completed in the spring of 2012.

Thursday, July 12, 2012

NYC Street Artist Hacks OOH with Faux Computer Messages

Jilly Ballistic, self-proclaimed as most well-known street and subway artist in New York City, created a series of "hacks" where he affixed faux-computer and handheld device messages or interface elements on out-of-home advertisement boards

The targets of his "commentary" ranges from highly commercial Hollywood films to beers but really is bashing advertising itself. 

Here are a few more examples but you can see them all, including his series of wheat pastings featurint gas masks, on Jilly Ballistic's tumblr.

Friday, July 6, 2012

University of Portsmouth Broadcast Students Break New Ground Using Audience Software

Students from the University of Portsmouth located in Hampshire, England, have broken new ground by being the first undergraduates in the country to produce and air four hours of live television coverage. The record performance required professional skills and endurance and was produced using two NewTek TriCaster production units, and Audience as the broadcast platform.

The 46 students and four staff from the School of Creative Technologies BSc Television and Broadcasting course ran a four-hour magazine style show which aired on the BBC Big Screen in the city Guildhall Square and was streamed live across campus and on the internet. Their mission was to promote and celebrate the work of fellow students in the University’s faculty of Creative and Cultural Industries.

Course tutor Charlie Watts said, “As far as we know, this has never been done or even attempted in higher education in this country before now. I'm ecstatic with the end result. We have been building up to this moment for five years, and I'm so proud of the students that we actually pulled it off and broadcast consecutive programmes over the four hours. This year has seen us launch the CCi TV website that streams the TV channel content 24/7, and also provides video on demand displaying over three years of work.”

The broadcast transmission was broken into sections with Watts, TV manager Lou Appleby and Principal lecturer Gary Bown overseeing the students' showcase programmes, which included work from Art, Design and Media students and the BA Fashion and Textile Design with Enterprise students' fashion show broadcast live to the BBC Big Screen.

Gary Bown said, “The final year show is a great opportunity for all levels of the TV and broadcast course to work together, and students of all levels did a fantastic job of producing and transmitting the show. Knowing we were being shown live in the city Guildhall Square added a little to the pressure, but we specialize in working without a safety net, and we also have 100% trust in our Audience broadcast server. It’s reassuring to know that we are connecting to another Audience system when we collaborate with the BBC, and both servers performed flawlessly and helped make the whole show look great!”.

The School of Creative Technologies BSc Television and Broadcasting course of Portsmouth University purchased their first Audience broadcast server system in March 2007 to broadcast a 24/7 TV channel and to televise the yearly graduation ceremony. The original idea was for the parents of foreign students to have the opportunity to see their child's graduation day from abroad.

The course in TV and Broadcasting is academic but vocational in nature. The main goal is to be able to give students firsthand experience in live broadcasting, a crucial component to their studies.

Watts remarked, “This live show will be hard to top for a while. The BBC trusted us implicitly to broadcast acceptable and professional content, and we owe a big thank you to Portsmouth City Council for their continued support of our presence on the Big Screen, and for the investment they have made to make it such a major asset to the city. We know other universities around the country cannot believe our students produce live programmes every week, and now they will have to try and comprehend how we have managed to produce four hours of live TV from two separate locations while also transmitting all around campus and to the web. The fact that we could even attempt such a thing was all thanks to the NewTek TriCasters, and the Audience platform supplied by Capital Networks. This kit delivers time and time again.”

Thursday, July 5, 2012

VIDEO: Canada Day 3D Water Show for 2013 Nissan Altima

In celebration of Canada's 145th birthday, Nissan Canada presented an awe-inspiring 3D holographic water show in four cities across Canada last night. With shows in Halifax, Ottawa, Toronto and Vancouver, thousands of spectators were delighted by the innovative spectacle that showcased the new 2013 Nissan Altima.

3D Water Screen Projection technology uses a submerged nozzle that sprays a thin fan of water onto a screen that works by diffusing light and projects the image towards the audience.

Wednesday, July 4, 2012

Pattison Onestop launches 'The Ad Shop'

Pattison Onestop (the digital division of Pattison Outdoor Advertising) has today announced the launch of the industry changing Ad Shop. With the launch of The Ad Shop (, Pattison Onestop has emerged as the only out-of-home company in Canada to offer its portfolio of digital properties online.

The Ad Shop is a strategically engineered solution to support small and medium sized businesses, with limited budgets, to gain access to thousands of digital advertising locations, available coast-to-coast.

Through the Ad Shop, Pattison Onestop has eliminated the traditional barriers that have historically limited smaller businesses from buying out-of-home/billboard media. Now, from just $ 2 dollars a day, a small/local advertiser can buy the specific Pattison Onestop media location(s) that are relevant to them.

“Its easy, highly-targeted, and extremely cost-effective for all types of advertisers” says Michael Girgis, President of Pattison Onestop. “Through the Ad Shop, our commitment is that no campaign or advertiser is too small to have a powerful advertising program that’s uniquely relevant to them”.

From the purchase of a digital media campaign in one geo-targeted subway station or shopping mall, to the purchase of 50+ Residential high-rises located within a 10-kilometer radius from an advertiser’s retail-location; the Ad Shop is an unprecedented new solution for advertisers to reach their customers like never before.

Once advertisers select their preferred media locations, they enter the Ad Shop’s proprietary Content-Development-Module. The CDM enables advertisers to browse and select from hundreds of creative templates, at no additional cost. Advertisers choose the templates that appeal to them and within minutes, lock and upload their own, custom advertising message.

Tuesday, July 3, 2012

kenna adds Location-Based Digital Media and Mobile Solutions with Adcentricity Partnership

TORONTO, Ontario – (July 3, 2012) – kenna, a member of the MDC Partners group is pleased to announce that it has signed a partnership agreement with Adcentricity that will add location-based digital media and mobile solutions to its arsenal of proprietary integrated technology tools.  By applying strategic and analytical models and leveraging technology, kenna helps clients determine who the right customers are, build sustained, profitable relationships with them and deliver tailored and relevant experiences that drive incremental revenue.

Adcentricity gives kenna a point of differentiation in a key channel—digital out-of-home media—an area that holds tremendous promise for enhancing customer relationships.  Their proprietary, location-based digital platforms provide additional points of communication which will help kenna’s clients get found in today’s hyper-connected world.  Adcentricity’s key platforms are AdCentral, which delivers targeted messaging through strategically-placed digital screens and AdMobile which is a mobile shopping platform that provides shopping tools, location services, content management and analytics.

“Choosing the right technology partners is crucial for us,” explains kenna Chief Operating Officer, Paul Quigley.  “Finding and leveraging best in class, third party platforms that will drive our clients’ top and bottom line growth is an important element of what we do.  Partnering with Adcentricity gives us a faster, better and more cost-effective way for us to provide location-based mobile solutions to the North American marketplace.”

“Location-based digital media is growing rapidly thanks to the wide array of channel options available to connected, on-the-go consumers,” said Doug Woolridge, CEO of Adcentricity.  “According to Juniper Research, revenue generated through mobile location-based services could grow to more than $12.7 billion by 2014.  We are very proud to work with a marketing solutions firm of kenna’s calibre, and are confident their clients will benefit from this relationship.”

About kenna
kenna is a marketing solutions agency that combines creativity, analytics and proprietary technology to create meaningful, profitable and sustainable connections with people.  Kenna’s innovative solutions help their clients accelerate the sales cycle, optimize customer value and become more efficient and productive.  Current clients include Nissan, Wrigley, BASF, CIBA, Sonos, Tervita and MBNA.

About Adcentricity
Adcentricity provides location-based marketing platforms and solutions that drive shopper marketing and consumer engagement based on a person’s physical location.  Key products include:  ADCentral which features three key services ADVenue, ADTarget, and ADFormat; and ADMobile, which allows advertisers to deliver and measure targeted and personalized offers and advertising to their highest potential consumers along the path to purchase.  Adcentricity has worked with top agencies and brands including Toyota, American Express, General Motors, Samsung and P&G among others, and has strategic partnerships with The Nielsen Company, Polk, Computer Sciences Corporation, PwC and more.  Adcentricity is headquartered in Toronto, with offices in New York and London.  For more information visit