Wednesday, November 25, 2009

X2O Xpresenter now integrates with Delphi catering solution

Customers using X2O's Xpresenter digital signage software will now be able to import event data from Newmarket's Delphi, a sales and catering solution for the hospitality industry. The integration partnership is part of a new strategic alliance with PSAV Presentation Services.

Digital signage using X2O Media's Xpresenter platform can export data directly from Delphi, such as event information, meeting room information, and other announcements, limiting the need to rekey information and saving hotel staff time. This capability also ensures that the displayed data is posted in real time and is accurate.

Back in June, X20 and PSAV had worked together on the Hilton Bonaventure Montreal hotel digital signage.

Tuesday, November 24, 2009

Toyo sets up digital signage network at tire retailers

Manufacturer Toyo Tires Canada Inc. has established a digital signage merchandising network in 79 O.K Tire retail locations across Canada. The network deployment and management is performed by The Data Works using the Scala software platform as the backbone.

Each store will have 1-2 LCD screens (32-42" NEC's) showing Toyo Tire and O.K Tire messages, interspersed with entertainment programming provided by AutoNetTV. The individual retailers, that pay a monthly membership and maintenance fee, will soon be able to put content specific to their location.

Toyo Tires Canada plans to expand their digital signage network to its 1600 resellers.

Monday, November 23, 2009

BroadSign updates Creator software

BroadSign has has announced an update to BroadSign Creator, their Web-based application that allows users to design custom content for playback on their digital signage networks.

Version 1.2, adds features such as a new customizable user interface, internalization, and Adobe Flash and video support. It also supports user-triggered content, a way to implement instant emergency messaging across an entire digital signage network.

A more granular user privilege and approval system, including automatic email notifications, has been added to allow network administrators to give content control on a local level but retain the last word on what actually plays on the screens.

Hilton Montreal Bonaventure gets digital signage for guests and conference attendees

The Hilton Montreal Bonaventure has implemented a bilingual digital signage system based on x2o Media's Xpresenter™ digital signage platform and their creative services, with installation and on-site management by PSAV Presentation Services.

The installation includes five 46-inch lobby displays providing information about the day’s schedule of events, real-time content such as weather, news, and flight information, and professionally designed video advertising. One of displays is touch-enabled that senses the presence of guests and way-finding maps to provide directions to meeting rooms and conference facilities.

The main conference area features two large projected screens that display sponsored content. Next to each of the 29 meeting rooms, a 15-inch display showcases content relevant to the event being held in the particular room. Each display also displays sponsored content.

WEBINAR: Developing Great Digital Signage Content

x20 Media is hosting a webinar with Vern Freedlander, their Vice President of Production, on how to develop great digital signage content. The webninar takes place Tuesday, November 24, 2009, 2:00pm eastern, so register soon.

Friday, November 20, 2009

CASE STUDY: Koodo Mobile Interactive Kiosks

If you're interested in learning a little more about the interactive kiosk solution provided by Adflow Networks for "no-contract" mobile service provide, Koodo Mobile, the Digital Signage Expo site has a nice case study describing the project.

Photo courtesy of ADFLOW Networks.

Tuesday, November 17, 2009

X2O Media’s Xpresenter™ Powers Striking, Informative Digital Video Wall at Novus International Inc. Corporate Headquarters

X2O Media’s Xpresenter™ Powers Striking, Informative Digital Video Wall at Novus International Inc. Corporate Headquarters

MONTREAL — Nov. 16, 2009 — X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that Novus International is relying on its Xpresenter™ platform to create and display content on a digital video wall located near the main entrance of the company’s new St. Charles, Mo., global headquarters. The wall, one of the largest of its kind in the Midwest and a striking design element in the new building, comprises nine 46-inch monitors that create a visual representation of Novus’ corporate identity for customers, partners, and employees. Novus is also relying on Xpresenter to power a single-monitor at another entrance that displays updated information for employees.

“The wall is a valuable tool to pique visitor interest in our company, our products, and our work, and it also provides useful information to visitors and staff,” said Jeremy Lutgen, Novus International’s public relations manager. “A less obvious benefit is that it supports companywide cohesion because it educates our 300-plus employees about what’s going on outside of their own divisions. For example, we’ll have videos of our scientists attending conferences or at work in field offices around the globe or other remote locations.”

With clients in over 90 countries, Novus International provides health and nutrition products for livestock and companion animals. In 2008, the company built a 4,200 square meter, “green” (Leadership in Energy and Environmental Design Platinum-Certified) international headquarters with state-of-the-art design and structural features. In February, 2009, Novus approached X2O Media along with systems integrator Innovative Technology Group (ITG) of St. Louis, Mo., to develop the digital signage network, which was completed in June.

The wall’s nine Samsung flat-panel monitors, arrayed three-by-three in landscape mode, are configured with the three monitors on the left and three on the bottom displaying continually updated information such as stock and commodities quotes, international weather conditions, business news, and Novus’ product logos. The remaining four monitors, which form a square, are integrated to display still images from the countries where Novus operates, as well as video footage from recent events inside and outside the United States.

The single-monitor sign provides frequently updated information for employees such as traffic and weather reports, fitness center hours, menus for the cafeteria — and even St. Louis Cardinals baseball scores.

“This is the largest digital signage display wall we have done to date, but interest is high, and I’m confident we’ll be seeing many more projects like it,” said Mark Figurel, ITG project manager. “With its outstanding graphical presentation and ease of use, Xpresenter is a terrific platform. Add to that the versatility of digital signage itself, and you have technology that is suitable for an almost endless variety of uses.”

About ITG
Innovative Technology Group (ITG) is a full service audiovisual systems integration company based in St. Louis, Mo. ITG was founded in 2001 with a clear, unique, vision of partnering with the premier office furnishing company in the Mid-West, Color Art Integrated Interiors. From day one, ITG’s mission has been much more than providing technology. It’s about providing the seamless integration of architecture, furniture, and technology. ITG achieved Emerald Audiovisual Solutions Provider (AVSP) certification in 2007 from InfoComm International, the leading association in the audiovisual communication industry.
Please visit to learn more.

About Novus International, Inc.
Novus International, Inc. is headquartered in metro St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® organic trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient, and many other specialty ingredients. Arenus ( is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

About X2O Media
X2O Media is a full-service provider of technology, network management services, and content services for professional digital signage applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O’s award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at

All trademarks mentioned herein are the property of their respective owners.

For more information, contact:

Agency Contact:
Veronica Esbona
Wall Street Communications
Tel: +1 (954) 392-6990

X2O media Contact:
Maria Porco
Tel: +1 408 988 8307

Monday, November 16, 2009

BroadSign VP of IT Leaves

Rumor is that Jimmy Abraham, VP of IT, Support and Deployment (that title is a little too long) at BroadSign has left or will be soon.

Via the DailyDOOH.

Navori opens office in Montreal

Navori International S.A., a digital signage software developer based in Lausanne, Switzerland, in an effort to break into the North American market, has announced the opening of a new Canadian office in Montreal, Quebec.

Navori is currently looking for a Director of Business Development and a Sales Associate to work at the Montreal office (click on the links for more info on the job offerings).

Peoplecount releases traffikcounts for Canada

Peoplecount, a Toronto-based Out-of-Home audience measurement firm, announced the release of its 2009 Canadian traffikcounts data layer. The new layer will give users access to 25,000 geocoded vehicle traffic counts in 80 Canadian markets. Individual markets or the nationwide layer can be purchased depending on your needs.

For more information or to purchase traffikcounts contact
Mike Latka , Manager, GeoMedia Services - 1-866-491-0616 Ext 223 (416 217-0600 Ext. 223)
263 Adelaide St W Suite 204
Toronto, ON, Canada M5H 1Y2

Saturday, November 14, 2009

CognoVision Named to the CIX Top 20 Innovative Companies of 2009

CognoVision Solutions Inc., a Toronto-based developer of audience measurement solutions, has been named as one of the CIX Top 20 Innovative Companies of 2009. They were selected for their Anonymous Impression Metric (AIM) platform that provides face detection and people tracking technologies to capture powerful business intelligence metrics for digital signage networks and retailers.

Friday, November 13, 2009

Open Text, Edcom Multimedia Choose Capital Networks to Run Communications Network

Edcom Multimedia Products Inc, based in Kitchener, and their client, Open Text, an enterprise software company and leader in enterprise content management, chose Capital Network's Audience™ Software platform to create, manage and distribute content for their in-house digital signage solution. Open Text, with offices located world wide, needed the ability to distribute both company wide news as well as hyper local, location specific information to employees in corporate offices across 6 continents, 24hrs per day.

Initial installations have been completed in the U.K. and Canada. Screens are distributed throughout the public areas of the offices including lobbies, common areas and individual conference rooms. The multi-zone screens display a combination of company branding and local and international corporate updates, and automated data feeds provided by Capital Networks Limited, including world news, local news, and hyper local weather reports. A video zone displays a live broadcast feed controlled by satellite receiver along with other text and graphical content.

Canadian Winners at 2009 DIGI Awards

There were quite a few Canadian outfits and installations that garnered prizes at the 2009 DIGI Awards that took place at the Digital Signage Show in New York on November 10th. Digital Display & Communication, the only multi-category winner, picked up two awards for their work with Rogers.

Here the list of all Canadian winners:

Interactive Technology Roll-out:
2C Visual Communications For BC Children's Hospital

Best Deployment, Transportation:
iMediaT Digital For British Columbia Rapid Transit Company, SkyTrain

Best Content, Corporate Communications:
Digital Display & Communication for Rogers Communications' UR Music

Best Content, Advertising:
Digital Display & Communication for HYPE Campaign/Rogers Stores Canada

Best New Content Management Software/Premise-based:
Omnivex, for Moxie

Best New Audience Measurement Package:
CognoVision for the Anonymous Impression Metric (AIM) system

Friday, November 6, 2009

VIDEO: Atlantic Lottery Lotto Max Augmented Reality Campaign

If you wanted to see what Atlantic Lottery's augmented reality campaign for its Lotto Max game looks like in action (we had reported on this last Monday), check out this video:

Toronto committee endorses billboard bylaw

Toronto's Planning and Growth Management Committee endorsed the city's controversial new harmonized sign bylaw late on Wednesday by sending it to the city council for a vote.

Representatives of the out-of-home advertising industry are deeply disappointed by the decision, and believe it is as an anti-business measure that could cause irreparable damage to the industry.

More information about the OOH tax issue is available at Media in Canada.

Thursday, November 5, 2009

Matrox and X2O Media showing off their Digital Signage Solution at InfoComm China 2009

Matrox and X2O Media will demo their collaborative digital signage solution at
InfoComm China 2009, taking place November 9-11 in Beijing. The two Montreal-based companies combined the TripleHead2Go external multi-display eXpansion Module (GXM) with the Xpresenter digital signage platform to power a triple-monitor.

Matrox will also be exhibiting the Extio Remote Graphics Unit (RGU), Video Decoding Accelerator, and video display wall controller board technologies at Amara International Ltd. partner booth A7-04.

X2O Media Brings Digital Signage Solutions to China, Hong Kong, and Taiwan

X2O Media, a Montreal-based provider of software and services for professional digital signage applications, announced a new partnership with Hong Kong company Amara International Ltd. for distribution of its products in Asia. Amara will offer X2O Media’s suite digital signage products, including the Xpresenter platform, to its customers in China, Hong Kong, and Taiwan.

Wireless Ronin Reports 2009 Third Quarter Results

I won't rehash the results because you can read their full release here. They aren't doing as well as they would like but all in all not so bad--here are the main points:

  • Chrysler and KFC place software development orders
  • Gross margin continues to improve to 34% in third quarter of 2009 compared to 23% and 19% in second and first quarters of 2009, respectively
  • Cash burn of $2.3 million in third quarter of 2009 compared to $4.4 million in third quarter of 2008
  • Revenue remains negatively impacted by general economy and customers’ lack of capital for large digital signage deployments

Wednesday, November 4, 2009

Wireless Ronin Completes Digital Menu Board Installation at home of the Minnesota Wild

Back in September we posted on how Wireless Ronin Technologies, Inc. would be outfitting the St. Paul Xcel Energy Center with digital menu boards and now the installation has been completed.

The home of the Minnesota Wild has been outfitted with 89 RoninCast digital menu board displays throughout the facility’s concession areas including the main concourse, Treasure Island Resort and Casino Club Level and the upper concourse for the 2009-10 event season. Wireless Ronin’s Minneapolis Network Operations Center hosts the RoninCast network. Xcel Energy Center’s food service partner, Levy Restaurants, manages updates depending on the time of day or event taking place.

Picture via Wireless Ronin.

7-Eleven gets big Digital Signage Network

In case you haven't read this on the dozens of other news sources and blogs that reported it yesterday, Japanese-owned international convenience store retailer, 7-Eleven, is launching an in-store digital signage network in over 6,200 7-Eleven outlets throughout the United States and Canada. Santa Monica, CA-based Digital Display Networks, Inc. has been contracted for the deployment.

At an estimated 190 million monthly viewers reached once fully deployed, 7-Eleven® TV, as its been branded, will definitely become one of North America's largest out-of-home digital networks.

Programming will include national and local entertainment news and weather, as well as exclusive content targeted to convenience store shoppers. Promotional content will include 7-Eleven Branding, advertising of their proprietary products and third-party brands, and specials.

Each C-store will be fitted with two LCD monitors with directional sound speakers so only the viewer will hear the content.

This isn't the first time 7-Eleven has tried in-store merchandising screens. The company had previously entered into a partnership with Next Generation Networks (NGN) to setup signage in 4,800 7-Eleven stores.

The contract was very one-sided--NGN agreed to pay $3 million in yearly partnership fees and it also included a clause that guaranteed 7-Eleven a payment of $150,000 if NGN failed to meet the 4,800-store minimum and the right to terminate the partnership with only a 30-day notice.

Unfortunately, NGN never accomplished that many installations and the contract was terminated. Hopefully, the same fate isn't in store for Digital Display Networks.

Tuesday, November 3, 2009

Zoom Media buys Gym Network

Zoom Media's UK division has purchased heath club network Gym Screen Media from Media 42 group for an undisclosed sum.

Gym Screen Media has digital screens in 160 venues, including fitness centers such as David Lloyd and Total Fitness, taking Zoom's national advertising network to 650 digital venues.

Monday, November 2, 2009

Pixman Delays Filing of Financial Statements

Pixman Nomadic Media Inc. announced that the filing of its annual audited financial statements and MD&A for the year ended June 30, 2009 will be delayed beyond the limit of October 28, 2009. This comes after the early October announcement that the Montreal-based was performing some important restructuring of their activities.

The late filing is blamed on a delay in the preparation of an external reportan independent third party that is required in order to complete Pixman's annual financial statements. Pixman anticipates that the annual audited financial statements and MD&A for the year ended June 30, 2009 will be filed on or before December 4, 2009, soon after it obtains the aforementioned report.

Art & Copy Screening in Montreal

Art & Copy, a documentary film about the history and impact of advertising and creative, will be screening in Montreal between November 6th and 11th at Cinema du parc.

Art & Copy was awarded the Best Director prize for a documentary at the Atlanta film festival and was an official selection at both Sundance and Toronto Hot Docs 2009. The film is brought to you by the same directors that made Hype!, the mid 90's doc on Seattle's "grunge" scene.

Here's a synopsis and the trailer:


ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Atlantic Lottery using Augment Reality to get people dreaming of winning it big

Dave Haynes over at sixteen-nine caught this great use of Augmented Reality by Atlantic Lottery to promote their new "Lotto Max" game by picturing people in dream locations.

People walking by four storefronts across Atlantic Canada are caught on camera and are displayed on a rear-projection screen taking part in activities that are only possible post-Lotto Max win (although the image depicts somebody that seems to be sky-diving--something that's definitely possible without big bucks).

The project was executed by Volt, Time and Space Media, and Ad Dispatch.

Image via

PEI using digital signage to promote tourism

Tourism PEI has partnered with ScreenScape, a PEI-based internet-based software provider, to implement digital signage that will promote tourism to the island province.

"With ScreenScape-powered screen displays now being used in venues throughout the world, we see a fantastic opportunity to use this service in PEI," said the Minister of Tourism, Valerie E. Docherty. "We'll also use the technology to deliver content to select venues across the Island starting with our Visitor Information Centers; with the intent to grow this initiative to include our community partners."

FORE! launches golf course ad network using Screenscape

FORE! Publications Inc., marketers of Caddy Card - a customized scorecard and yardage book for golfer, has chosen ScreenScape, an internet-based digital signage platform provider, as the basis of its new digital out-of-home advertising network it calls SynergyScreens.

FORE!'s new subsidiary will leverage many relationships they have already established in tourism and hospitality to rapidly deploy a screen display network starting with their existing roster of premium golf courses.

SynergyScreens can be managed centrally using ScreenScape's "Venue Networking" platform, but will also allow each member-venue to create and manage their local content as needed.