Tuesday, February 24, 2015

US Hispanic digital signage network, Admirable, deploys with BroadSign

Miami, Florida. February 24, 2015. Admirable LLC, the nation’s largest Hispanic digital signage network, has completed its initial deployment of 265 screens using BroadSign International, LLC’s cloud-based software.

Situated in Hispanic restaurants, Admirable’s 42” LED screens reach about 2.5 million visitors per month who designate eating out as their number one leisure activity. A seated dwell time of 45 minutes to two hours has enabled Admirable to divide its 12-minute loops between global, country-specific and local news, entertainment, advertising and each restaurant’s own messaging.

“The BroadSign platform was made for ad-based networks such as our own. Its performance reports have been crucial for establishing a level of trust with our advertisers that would have been difficult using other software,” said Kristian Diaz, Chief Technology Officer at Admirable.

“The ability to use triggers and add custom integrations through BroadSign’s SDK has been a source of innovation for our interactive campaigns, and BroadSign’s rules-based approach frees up time for our network operations team to focus on clients, offering great responsiveness and flexibility.”

Advertisers can easily segment Admirable’s audience by age (almost 50% are young adults), country of origin, location and income level, and include Telemundo, United Airlines, AARP, MetroPCS and Corona.

Admirable ran a network-wide campaign for Corona during FIFA World Cup 2014, enabling viewers to vote on game results and view them on the screen in real-time. Since Corona was sold onsite, Admirable was able to measure a 19% sales lift. The network is featuring more campaigns of this nature to assess engagement levels and correlations with factors like copy, length and rewards.

“As innovators in the digital signage space, we enjoy assisting our customers in maintaining the same role in their domains,” said Skip Beloff, Vice President of Sales at BroadSign. “Admirable is a fabulous example of a network that has focused on a specific vertical and viewership, and makes constant use of our features to deliver campaigns that connect with viewers. Advertisers thank them for that.”

Wednesday, February 18, 2015

Zoom Media expands fitness network to include all Goodlife clubs

Zoom Media continues to dominate of the digital fitness industry in Canada with the addition of digital signage screens in more than 100 new GoodLife Fitness locations. With this expansion, Zoom now has 1,000 digital screens in all 330 GoodLife Fitness clubs (including Énergie Cardio in the province of Quebec), the largest fitness company in Canada.

Zoom FitTV engages health enthusiasts through Digital and Sight, Sound Motion advertising, relevant gym & health content, and music from a catalogue of 100,000 music videos broadcast through GoodLife’s central sound system.

“This partnership allows us to share exciting and relevant content with our club members. Zoom’s solution enables us to communicate directly to our members with both entertainment and important club information. Zoom’s turnkey approach to the digital network has allowed us to aggressively expand the communication platform to all clubs.” stated John Muszak, Vice President of Marketing and Public Relations at GoodLife Fitness.

Zoom has the largest fitness digital network with more than 600 fitness centres across Canada, delivering five million targeted impressions weekly. Advertisers now have an unrivalled access to this robust digital network in health clubs to reach the active lifestyle consumer where they want to be. This highly sought target works out three times per week and spends on average 44 minutes in areas with Zoom FitTV digital screens.

“We are proud of our decade-long partnership with GoodLife Fitness which has granted us unprecedented access to more than one million fitness club members.” said François de Gaspé Beaubien, Chairman and CEO of Zoom. “This recent digital expansion is one of many exciting changes in store for Zoom in 2015 as we remain committed to enabling brands to reach the Active Lifestyle Consumer at a point of passion: where they are and where they want to be”.

Stingray acquires digital signage firm Groupe Viva

In a move to further solidify their position as the leader of in-store media solutions for Canadian businesses Stingray acquired Groupe Viva, a key player in digital signage solutions for businesses throughout Canada.

For over 12 years, Groupe Viva has developed innovative digital solutions for retailers, restaurants, hotels, tourism associations and other lines of business. Groupe Viva has built a solid reputation for providing clients with an array of audio and video solutions, supported by a solid technical infrastructure, brought to life by exciting, top-of-the-line creative content. These attributes come together to create unparalleled customer experiences at various points of interaction: point of sale, point of service, events and public spaces.

“We are thrilled to add the solutions developed by Groupe Viva to the core offering of Stingray Business, in order to deliver an even more complete end-to-end-service for our commercial clients. The acquisition of Groupe Viva enhances the position of Stingray Business as the one-stop provider for the best music and innovative digital solutions, the most important elements to achieve successful customer experiences,” commented Eric Boyko, President and CEO of Stingray.

 “Teaming up with Stingray fulfills our long-term goal of expanding our services coast-to-coast. Stingray’s expertise in delivering the best music experience and our innovative digital solutions are a perfect match,’’ said Pierre Gendron, President and CEO of Viva Group.

Groupe Viva services major clients in Quebec and throughout Canada such as Les rôtisseries St-Hubert, Jean Coutu, Molson Coors, Mont-Tremblant and Sport Expert. Groupe Viva is headquartered in Boisbriand, QC.

Tuesday, February 3, 2015

TravelCenters of America choose ADFLOW Networks to power digital signage network

ADFLOW Networks, a Burlington ON-based provider of digital signage solutions, announced that TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, will be deploying  ADFLOW’s digital signage systems at many of  its locations.

ADFLOW’s technology platform, in particular its customization capability, along with their demonstrated customer experience in the convenience store industry, were key factors in the selection.

Following an extensive test period and proof of concept, a nationwide deployment to many of the TA Truck Service and PetroLube Truck Service Centers is well underway. TravelCenters has integrated this digital signage with its enterprise ERP systems for the Truck Service division of its business, making it possible to present localized real-time pricing data from SAP.  In addition, the name and phone number of the branch manager, provided from the company’s PeopleSoft system, has been integrated with the ADFLOW digital signage network.  The approach ensures pricing information and the Branch Manager’s contact details are up to date and accurate on the menu boards.

ADFLOW Networks has become the digital engagement platform of choice for a growing number of petroleum and convenience store retailers in North America. “We are delighted to include TravelCenters as a customer,” said Gary Davies, Executive Vice-President, Sales and Marketing: “Our customers are looking for easy to deploy and easy to manage in-store digital signage that allow them to effectively target consumers and enhance the customer experience. With 24/7 installation expertise, technical support, project management and content consulting and creation services, our turn-key solution makes it easy to deploy.  Our system’s ability to be integrated into our customers’ media asset management, marketing supply chain and enterprise systems makes it easy and cost-effective for them to manage”.