Tuesday, September 25, 2012

VIDEO: Moment Factory paint the Sagrada Familia with projectors

Moment Factory was invited by the City of Barcelona and the City of Montreal to create the first sound and light spectacle to be projected on the complex façade of the Sagrada Familia in Barcelona.

Dubbed Ode à la vie, Moment Factory was inspired by Antoni Gaudi’s dream to see his façade full of colors. The 15 minute-long multimedia show, using video mapping techniques and their X-Agora playback system, was presented within La Mercè Festival in Barcelona on Sept. 21, 22 and 23, 2012.

Here's a video:

Thursday, September 13, 2012

Wawa rolls out ADFLOW Digital Signage across 600 C-stores

Convenience store leader, Wawa, Inc., has   selected ADFLOW to power digital signage in its chain of over 600 stores across the United States, including brand new locations in the Central Florida market.
Following a successful 25-store pilot with ADFLOW, Wawa has integrated digital marketing  as part of a redesigned foodservice area which features a fresh and appetizing new look.

"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go” said Howard Stoeckel, CEO of Wawa.

Wawa is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.

"The feedback from customers and store associates was extremely positive after our initial rollout,” said Steve Gamble, Manager, Marketing Services, Wawa. “With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with."

Steve and team recently spoke about their digital signage project in this audio clip, which outlines the steps they took to evaluate and select ADFLOW.

Steve Kartonchik, VP of Sales at ADFLOW added, "We have been fortunate in this project to work with some great people at a leading operator. It has been a rewarding experience helping the Wawa Marketing, IT and Operations team implement their digital signage strategy across their stores."

VIA Teams Up With Capital Networks

VIA Technologies, Inc, a leading innovator of power efficient computing platforms, today announced that Capital Networks, a leader in broadcast media and software development for digital signage since 1991, has teamed up with VIA through the VIA Embedded Digital Signage ISV Program. The recently released VIA ARM DS will leverage Capital Networks Audience for Android software to create a complete Android digital signage solution for an ever widening range of applications in the digital market from kiosks, POS systems, video walls, and menu boards to TVOIP, cloud streaming, and Out of Home Advertising across a broad spectrum of retail, hospitality, education, and entertainment environments.

Capital Networks Audience for Android is one of the first Android software packages designed for digital signage and allows users to create, control, distribute and display content with enhanced features including real-time scheduling, automated data feed ingestion, as run logs for content verification and command and control capability for emergency messaging. By leveraging the sleek, energy efficient VIA ARM DS platform, content will be displayed in stunning 1080p for enhanced customer engagement.

“We are excited to partner with VIA through the VIA Embedded Digital Signage ISV Program, providing us with a hardware partner with world class operations,” said Jonathan White, Vice President and CTO. “Participating in the VIA ISV program has been a fantastic experience allowing us to combine our Android development expertise with VIA’s hardware know-how to create a powerful new digital signage solution for the ever growing digital market.”

“We are excited about this partnership with Capital Networks as it has laid the groundwork for successful development of Android applications for our VIA ARM DS trough the VIA Embedded Digital Signage ISV Program,” commented Epan Wu, Head of the VIA Embedded Platform Division. “Their focus and energy has been remarkable throughout the process and has helped create what will become the standard in the new era of Android digital signage.”

Wednesday, September 12, 2012

2Pac hologram definitely won't go on tour; company filing for bankruptcy

Digital Domain Media Group, the company that brought Ghost Tupac to the Coachella stage back in April, has filed for bankruptcy protection on Tuesday.

Digital Domain Media Group, which went public in November, had its shares halted on Tuesday but last traded at 55 cents, down 94% from a high of $9.20 in May.

Before the hologram Tupac trick, Digital Domain worked on special effects for Hollywood  movies including "Pirates of the Caribbean," James Cameron's (one of the company's founders) "Titanic".

See the Tupac trickery in action below.

(Via CNN Money, Pitchfork)