Wednesday, November 14, 2012

Air Canada’s digital signage displays enterprise social network feed Yammerfall

X2O Media, a digital signage software developer based in Montreal, Canada, today announced that Air Canada has added a Yammerfall feed to its globe TV digital signage network powered by the Xpresenter™ platform. Yammerfall is a continuous stream of messages from Yammer, an enterprise social network, designed for display on screens in employee areas. Yammer makes it easier than ever for the airline’s in-flight service employees to connect with each other and stay up-to-date with important news, announcements, and more.

Since its launch in 2008, globe TV has relied on Xpresenter to keep Air Canada’s cabin crew informed with current work-related information and real-time news and weather, which is displayed on screens located in the airline’s In-Flight Service Crew Centres and Training Centres across Canada. With the addition of the Yammerfall feed, Air Canada adds another timely source of streamlined content to globe TV in the form of an internal social networking tool.

Recently acquired by Microsoft®, Yammer brings the power of social networking to the enterprise in a private and secure environment. As easy to use as consumer social networking sites such as Facebook and Twitter™, Yammer is designed for internal company collaboration, file sharing, knowledge exchange, and team efficiency.

”Xpresenter enables us to promote key messages and timely information to our cabin crew as they navigate through our employee facilities,” said Bill Powell, Air Canada’s Manager of Communication Planning and Delivery for the airline’s customer service divisions. ”With the platform’s ability to integrate with real-time data feeds, taking advantage of social media as a content source is simple. By incorporating Yammerfall, our globe TV network has become an even more powerful and engaging resource for our employees.”

Tuesday, November 6, 2012

Huff Post Canada releases Windows 8 app via interactive videowalls

The Huffington Post Canada teamed up with Starcom MediaVest Group to launch The Huffington Post Canada Windows 8 app by using interactive videowalls in key locations in three cities across Canada.

Provided by Orlando, Fla.-based Monster Media, a digital-out-of-home advertising company, the interactive digital boards are live in key locations, including Toronto's Union Station, Calgary South Centre Mall, Vancouver City Centre subway station and soon at Toronto Eaton Centre. Commuters and shoppers will see the HuffPost Canada Windows 8 app in action and will be able to touch the 6-by-9-foot interactive screens to interact and experience it on site.

The Huffington Post Canada Windows 8 app gives users access to a wealth of content, including HuffPost Canada's unique blend of Canadian programming, original reporting, photo and video galleries, blogs, social news and sharing. The app is currently available for download at the Windows 8 app store.

"We were thrilled to have the opportunity to collaborate with Starcom MediaVest Group to bring a Huffington Post Canada Windows 8 app to life, and even more excited to be able to drive trial of the experience through an innovative digital activation in key high traffic locations across Canada. This is a great example of how we are able to collaborate with partners to bring multifaceted marketing programs to life for our consumers," said Laura Pearce, director of marketing, AOL Canada Toronto.

"In partnership with AOL we are continuing to bring innovative solutions to the marketplace that stretch beyond advertising and truly begin to intersect technology and content to create beautiful user and brand experiences," added Heather Loosemore, director digital and content, Chicago-based SMG.

Friday, November 2, 2012

Astral Out-of-Home adds six new digital advertising faces to the Gardiner Expressway

Astral Out-of-Home, a division of Astral Media Inc. (ACM.A ACM.B), announced today the addition of six new digital advertising faces on Toronto's Gardiner Expressway. Three 14X48 faces will be added to the largest outdoor digital network in Canada, bringing the total to 44 faces—including 20 in Toronto. The faces will be installed in January 2013. These additions consolidate Astral Out-of-Home's leadership position in digital outdoor digital advertising in Canada.

The six new faces will also include three spectacular new vertical products that measure 24 feet long by 32 feet high. These unique and innovative landmark locations will be offered as exclusive properties to advertisers who want to secure their permanent presence along one of Canada's busiest thoroughfares leading in and out of the Toronto downtown core.

"Astral Out-of-Home is proud to consolidate its leadership position in digital outdoor advertising on one of the busiest thoroughfares in Toronto," said Luc Sabbatini, president of Astral Out-of-Home. "We maintain our commitment to both the expansion of our Digital Network and to our advertisers by continuing to offer them new and innovative ways to connect with consumers in the out-of-home space."

The digital faces feature advanced LED (light-emitting diodes) display technology, capable of reproducing millions of colors in high resolution and providing remarkable readability night and day. Astral Out-of-Home's Digital Network and new vertical advertising faces are programmed on demand and managed remotely from Astral's state-of-the-art and ultra-modern control and broadcast centre in Montréal.