Tuesday, March 26, 2013

Transit going digital in Edmonton

Pattison Outdoor and Edmonton Transit System (ETS) are set to launch a new Digital Transit Network, one similar to the TTC Transit Network in Toronto. This new network will provide digital messaging in 10 key LRT stations with a total of 34 digital screens and a reach of over 500,000 commuters weekly.

Pattison's SmartAD(R) technology will give advertisers and the ETS the capability to provide commuters timely and relevant information in real-time format (e.g. Next Train Arriving in 5 minutes).

"We are extremely pleased to be partnering with Pattison Outdoor a proven leader in the Digital Advertising Network. Their knowledge and understanding of the products, and in particular our customers needs, made this a natural step in our business relationship," Charles Stolte Manager, Edmonton Transit System.

Monday, March 4, 2013

Van Wagner Chooses Ayuda Platform for New York Digital Rollout

Ayuda Media Systems announced at the 2013 Digital Signage Expo today that Van Wagner Communications has selected Ayuda’s Splash™, Juice™, and Finance products to manage the entire media sales workflow for their newest digital billboards in New York.  Van Wagner is one of America’s largest, premium Outdoor Out-of-Home media operators.

Jordan Schaps, President of Van Wagner East Coast commented: “We were looking for an single platform that could handle our entire workflow which spans sales checking digital avails, generating proposals, contract management, digital scheduling, digital playback, proof of play, invoicing, leasing and financial reporting. Were it not for Ayuda, we would have had to go with three software vendors to do get this done which would have slowed us down. With their one single platform, our account executives use Juice™ to generate proposals, our schedulers use Splash™ to schedule and upload creative and get proof of play reports, and our finance team uses their Finance product to generate invoices and calculate lease payouts.” Schaps went out to especially note “And Ayuda came through for us and implemented this project within 30 days.”

The high profile digital billboards are part of Van Wagner’s Metropolitan Transit Authority (MTA) network and are seen by millions of commuters every day. The network is entirely managed by Ayuda’s platform and allows Van Wagner to propose, sell, schedule, and even invoice for these panels from a single integrated platform. Splash™ is Ayuda’s sales CRM product and includes digital avails and digital proposal generation. Splash™ is Ayuda’s digital content management system and works with Ayuda’s Splash™ Player. The Finance product from Ayuda includes functionality such as billing schedules, invoice generation, lease agreement management, lease payout calculations, and financial reporting. All of these products are part of the single, integrated Ayuda Platform.

Andreas Soupliotis, Ayuda’s CEO, enthusiastically states that “We are thrilled to be providing the unified technology that proposes, plays, and invoices ads in these high profile digital locations for Van Wagner. I respectfully challenge any of our competitors to do all of this from a single platform: manage CRM leads, sales proposals, schedule, play digital content, invoice, lease payout, and transfer to a GL. Software vendors in this space have historically come in three flavors. Some are CRM vendors, some are media workflow management vendors, while others are digital signage vendors that concentrate on technology to push content to screens. To my knowledge, we are the only vendor that does it all from one platform. And I’m especially delighted to be able to do this for a company like Van Wagner that is known for its excellence in out-of-home.”