Friday, June 21, 2013

Kernels rolling out national digital signage network

UR-Channel is pleased to announce it has been engaged to build and manage Kernels Popcorn own privately branded digital signage network and the National rollout is well under way.

The partnership between the companies began with a Pilot Program at one location that proved to quickly accomplish its objectives according to Eli Staiman, Kernels Chief Operating Officer. Kernels analysis indicated improved "capture rates" on its daily promotions by a large enough percentage in sales to see a full return on investment for the initial site early on in the 90 day Pilot period. These results triggered the outfitting of an additional 13 locations. By the end of the Pilot period, every location experienced growth and positive ROI.

In addition to the achievement of particular merchandising goals, it was important for Kernels to establish a professional working relationship with the right partner. Mr. Staiman, subsequent to the completion of the Pilot Period, commented, "I am proud to share that this initiative was a resounding success on both fronts. We quickly learned that working with the UR-Channel team was easy and fun as they reacted quickly and often had fresh ideas and perspectives for use with our branding messages. Additionally, we were able to increase our customer's reactions and interactions with our products, packaging and promotions."

UR-Channel's "Full Circle Approach" digital signage solution for Kernels includes network design, engineering, all requisite hardware, installation, UR-Show Content Management Software, content development, proactive monitoring and service, entirely managed and supported under one roof. The UR-Show CMS platform offers highly flexible degrees of control over the network from self to fully managed scenarios. In this case, Kernels management directs ad placement and programming. UR-Channel creates all the content for the network working closely with Kernel's Marketing Department to develop clips which amplify branding, promotional and merchandising strategies.                 

Halifax International Airport Authority migrates display network to Omnivex Moxie

Concord, ON - June 20, 2013 - Omnivex Corporation announced today that the Halifax International Airport Authority (HIAA) has migrated the first 100, of a total of 150, of its displays to the Omnivex Moxie software solution. Working with the Omnivex local Value Added Reseller, 3D datacomm, the Halifax International Airport Authority will continue to replace their existing display management system, consisting of the remaining 50 displays, over the next two months.

After a formal selection process, Omnivex Moxie was chosen as the best solution that gives the HIAA full control over the content displayed to their customers. In addition to flight, gate and baggage information, HIAA also plans to extend the system to include interactive wayfinding for travellers and internal communications to their staff.

"We are very excited about the possibilities," said Mike Maxwell, HIAA Director of Business Solutions & IT. "Omnivex Moxie allows us to realize our vision of being able to present any message on any screen at the airport, giving us unlimited possibilities to ensure the best information is being presented to the travelling public and our airport staff. We're also very happy that the best-in-breed solution we chose is all Canadian."