UR-Channel is pleased to announce it has
been engaged to build and manage Kernels Popcorn own privately branded
digital signage network and the National rollout is well under way.
The partnership between the companies
began with a Pilot Program at one location that proved to quickly
accomplish its objectives according to Eli Staiman, Kernels Chief
Operating Officer. Kernels analysis indicated improved "capture rates"
on its daily promotions by a large enough percentage in sales to see a
full return on investment for the initial site early on in the 90 day
Pilot period. These results triggered the outfitting of an additional 13
locations. By the end of the Pilot period, every location experienced
growth and positive ROI.
In addition to the achievement of particular
merchandising goals, it was important for Kernels to establish a
professional working relationship with the right partner. Mr. Staiman,
subsequent to the completion of the Pilot Period, commented, "I am proud
to share that this initiative was a resounding success on both fronts.
We quickly learned that working with the UR-Channel team was easy and
fun as they reacted quickly and often had fresh ideas and perspectives
for use with our branding messages. Additionally, we were able to
increase our customer's reactions and interactions with our products,
packaging and promotions."
UR-Channel's "Full Circle Approach" digital signage
solution for Kernels includes network design, engineering, all requisite
hardware, installation, UR-Show Content Management Software, content
development, proactive monitoring and service, entirely managed and
supported under one roof. The UR-Show CMS platform offers highly
flexible degrees of control over the network from self to fully managed
scenarios. In this case, Kernels management directs ad placement and
programming. UR-Channel creates all the content for the network working
closely with Kernel's Marketing Department to develop clips which
amplify branding, promotional and merchandising strategies.
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