Thursday, March 29, 2018

X20 Media acquired by STRATACACHE from Barco

STRATACACHE announced it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O.

After its acquisition in 2014, X2O became part of Barco’s Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top tier customers including John Deere, Verizon, Fox News and Accenture. All customer agreements will continue to be managed by X2O to ensure world class support and service for current customers. X2O Media employs about 45 people and will continue to operate from Montréal, Canada. The sale will be closed at the end of March 2018.

“With the acquisition of X2O Media, we will expand our portfolio with a complete solution for dynamic content display based on real-time data, plus add great new tools in the E-learning and broadcast markets,” says Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies. “The X2O software platform versatility and its capability to address any display — be it fixed or mobile — will prove to be an important asset. This complementary technology will help us to further build on our core competences in the ever-expanding digital display and data visualization marketplace.”

Dirk Huelsermann, managing partner of STRATACACHE Capital, who lead the acquisition said, “The X2O acquisition is a perfect example of the aggressive long-term growth strategy of the STRATACACHE Group. Working actively on over 400 deals per year, we are at the forefront of a long-awaited industry consolidation. Our investment strategy is to help unlock the potential in emerging digital media companies to grow faster.”

“The decision to divest X2O Media comes after a careful evaluation of its profitability and growth opportunities,” says Jan De Witte, Barco’s CEO. As digital signage is no longer a strategic focus for Barco, we are convinced that selling X2O to a major player like STRATACACHE will provide the company with the focus and contacts it needs to reach the next level of global scale and success.”

Wednesday, March 14, 2018

Canadian OOH Industry Launches New Trade Association and Measurement Plans

The OOH industry has announced it will replace COMB, which has served as the measurement arm and OMAC, the marketing arm for the OOH industry by combining them into a new single trade association called COMMB, the Canadian Out of Home Marketing and Measurement Bureau.

“A large scale pilot study is planned for 2018 that will integrate mobile data, municipal traffic counts and travel surveys to provide a wealth of audience data that was not previously available. This is phase one of a three year plan to provide granular quantitative and qualitative audience information at the location level for outdoor and street level advertising,” said Rosanne Caron, President of COMMB.

COMMB’s outdoor and street level member companies are funding the new measurement initiatives which are designed to provide advertisers and their agencies with comprehensive data that shows how OOH reaches a specific target audience.

“These are very exciting times to be in Out-of-Home. We are a media that has demonstrated a consistent ability to reinvent ourselves, we adapt and we thrive. The changes we are making at COMMB, respond to a period of dramatic change and will better equip us to develop and deploy new measurement methodologies and planning tools to support our continued growth. The joint commitment that this initiative represents by all of the members of COMMB, the staff and the leadership of Rosanne, attests to the vision for our future that we all share. I could not be more pleased to be a part of this. Out-of-Home is poised for a very bright future and we’re all part of making it happen,” commented Michele Erskine, CEO, OUTFRONT Media Canada and COMMB’s Chair.

Wednesday, July 26, 2017

Toy's R Us selected Cineplex Digital Media as the in-store digital merchandising provider

Cineplex Digital Media has announced that it has been selected by Toys "R" Us Canada to install an in-store digital signage and kiosk network for their new concept store in Langley, British Columbia.

The new integrated network has the goal of elevating the shopping experience and making it easier for customers to locate the products they are looking for, get more information and make purchases directly from a number of kiosks located throughout the store that Toys "R" Us are dubbing the 'endless aisle'. Purchases completed at the kiosk can either be picked up at the front of the store or shipped directly to the customer's home.

The installation includes a large 2x2- 55" screen video wall, six 18.5" digital end caps and four POS integrated kiosks. All content creation for the kiosks and content management for the digital end caps and feature wall signage will be lead by Cineplex Digital Media.

Monday, September 26, 2016

Is the Tim Horton's digital signage contract up grabs?

Cineplex Digital Media's contract to provide digital signage and menu board software services is coming to an end and the word on the street is that Tim Horton's is doing some shopping. 

Although a RFP isn't out, we understand that many of the top digital signage software vendors have received preliminary documents relating to Tim Horton's digital signage needs. 

Cineplex Digital Media (and EK3 Technologies Inc. prior to its acquisition by Cineplex) has been Tim Horton's digital signage provider since it first tried its single screen program back in 2004, expanding the coffee chain's network along the way to full digital menu boards in 2010. This pioneering experience has helped Cineplex gain large, high profile digital menu board contracts such as McDonald's Canada and Dairy Queen. 

Monday, August 15, 2016

STRATACACHE becomes super-majority owner of Scala

Dayton, OH, August 15, 2016– STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the acquisition of super majority control of Scala Inc.

Combining the largest U.S. digital signage company with the largest international digital signage company will provide significant operational synergies and allow both firms to deliver enhanced solutions and services to customers across the globe. STRATACACHE’s strong balance sheet and large-scale operations will enhance Scala’s competitive edge – and Scala’s global channels and significant reseller and partner network will fuel STRATACACHE’s growing business outside of the United States.

“STRATACACHE has great admiration for the Scala platform, the Scala team, the Scala Reseller Channel and the great history of the company,” said Chris Riegel, CEO of STRATACACHE.  “With the STRATACACHE acquisition of Scala, we believe that we can help Scala and its partner channel realize the runaway success that STRATACACHE has experienced in the digital signage industry, while significantly improving the depth and breadth of products and services for Scala customers and channel partners worldwide.”

The acquisition brings significant operational scale and cost advantages to Scala and will directly benefit the Scala dealer channel through STRATACACHE’s commitment to additional channel investment, resources and solutions that will broaden the scope of offerings for the reseller channel.

“This consolidation of capabilities enables better service of needs on the global stage through the combined strengths of these preeminent suppliers, each of which has been central to digital place-base media application and advancement,” said digital media specialist Lyle Bunn. In Stratacache’s augmenting of its direct supply model with supply through channel partners and integrators as used by Scala, Stratacache will move the industry’s supply capacities to new levels. He continued, “Current users of Scala will benefit from a deeper knowledge base and improved corporate stability.”

Together, the two companies will increase the value for customers by delivering richer and more comprehensive solutions to engage customer experiences across multiple digital platforms all around the world.


STRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. With over 1.5 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Visit us at, follow us on Twitter @STRATACACHE or “Like” us on Facebook.

About Scala

Scala solutions deliver engaging experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices in both public and private environments. Scala provides the platform to easily create and centrally manage deployment of experiences, while retaining the flexibility to rapidly adapt to local business conditions. Scala has over 25 years’ experience informing, educating and entertaining audiences across wide-ranging industries like retail, finance, education, healthcare and more. Headquartered near Philadelphia, PA, Scala has a world-wide network of partners and developers spanning more than 100 countries.

Thursday, June 30, 2016

BMO outfits flagship store with 30-screen videowall by Cineplex Digital

Cineplex Digital Media raised two massive videowalls at Bank of Montreal's (BMO) flagship branch at First Canadian Place in downtown Toronto. Meant to highlight BMO’s brand promise of “We’re Here to Help.”, the digital canvas is made up of two video walls each containing fifteen 55-inch screens.

Sarah Van Lange, director of communications at Cineplex, said that BMO's 30-screen wall is the largest canvas of its type for a financial institution in North America. 

Cineplex Digital Media was integral in developing this new digital strategy for BMO from solution development, installation and content strategy, to day-parting, creative strategy and content creation. 

BMO's first initiative on the videowall, called ‘Inclusion’, was created for Pride Month and is a celebration of diversity, inclusivity and acceptance

Friday, June 17, 2016

Montreal digital billboard model strips in exchange for Facebook Likes

The Société de développement commercial (SDC) Promenade Fleury, a merchant group for a commercial artery in Montreal, is running a neat summer campaign combining an Astral Out of Home digital digital billboard and social media.

With the goal of attracting a new younger clientele, the campaign features a virtual male model on a digital billboard that strips off an article of clothing for every 100 new Likes received on the Promenade Fleury Facebook page. The ad includes a real-time countdown of Likes until the next article of clothing (an essential reinforcement to the call-to-action as I see it).

This is an awesome example of using digital signage creatively. This would (obviously) not be possible on a traditional billboard. Sure, one could see the campaign as being exploitative or featuring sexual objectification (let's be honest here, this campaign wouldn't fly if it featured a woman), but in most cases the male model's poses are clearly meant to be comical, so it takes the edge off, so to say. In any case, however you feel about the campaign's subject, its a great example of doing digital signage right.

The Promenade Fleury will be running this campaign on the digital billboard found by highway 15 and Henri-Bourassa in the borough of Ahuntsic until June 26.