Premium DOOH Shopping Mall Networks Now More Accessible to Buyers in Canada and Abroad
TORONTO, January 6, 2021 (TSX: CGX) – Cineplex Media DOOH screen inventory is now available on all major programmatic supply-side platforms, offering brands and retailers access to a wider footprint, more context, increased speed-to-market, and frictionless trading. This broad integration enables clients to use workflows and platforms they are already working with to access Cineplex Media’s premium shopping networks.
The programmatic availability of Cineplex Media’s shopping network provides hundreds of media agencies and brands with direct access to one of the largest collections of premium digital advertising screens in Canada. With over 65 premium shopping destinations from coast-to-coast now accessible through over 40 demand side platforms, clients can plan and execute their OOH campaigns in real-time through direct data driven technologies.
“What truly differentiates Cineplex Media’s strategy is the unique technology powering this launch from our in-house development teams,” says Vanessa Benfield, Senior Vice President Sales and Business Development, Cineplex Media. “We are committed to providing our clients with efficient and flexible access to our premium media inventory and, understanding that we are in a challenging time, provide marketers with tools to quickly adapt campaigns to the evolving landscape.”
Cineplex Media’s Shopping Network:
• Cineplex Media is partnered with property management companies Oxford, Ivanhoe Cambridge,
Park Royal Mall and Morguard to represent media sales opportunities in some of the busiest
shopping malls across Canada including: Yorkdale, Square One Shopping Centre, Montreal Eaton
Centre, Bramalea City Centre, and Metropolis at Metrotown.
• With 65 premium shopping destinations from coast to coast, the Cineplex Media Shopping network
reaches 31% of the Canadian population each month (10 million shoppers every 4 weeks).
• Current programmatic inventory includes: 396 86” digital poster screens, 44 large format hero walls,
and 25 food court digital displays.
About Cineplex
Cineplex (TSX: CGX) is a top-tier Canadian brand that operates in the film entertainment and content, amusement
and leisure, and media sectors. As a leading entertainment and media company, Cineplex welcomes millions of
guests annually through its circuit of theatres and location-based entertainment (“LBE”) venues across the country.
In addition to being Canada’s largest and most innovative film exhibitor, Cineplex also operates successful
businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events),
cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media “CDM”) and amusement
solutions (Player One Amusement Group “P1AG”). Additionally, Cineplex operates an LBE business through
Canada’s newest destinations for ‘Eats & Entertainment’ (The Rec Room), and entertainment complexes
specifically designed for teens and families (Playdium). Cineplex is a joint venture partner in SCENE, Canada’s
largest entertainment loyalty program.
Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs
approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com
or download the Cineplex App.
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