Docteur du Pare-Brise (DPB), a specialist in car windshield repair, has awarded a contract to Boisbriand, QC-based, Groupe VIVA, to install and manage an in-store signage network in its performance automobile accessory boutiques.The operator has been granted a contract to install the systems, manage the technology on a day-to-day basis and develop the content.
Officially launched on October 1st at twenty locations, the network will mainly serve to display marketing, informational and promotional messages, highlighting products from suppliers & partners, such as Michelin and Yokohama.
By December, around thirty locations should be equipped with the new in-store signage system with a total of about 50 later in 2010.
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