Monday, September 26, 2016

Is the Tim Horton's digital signage contract up grabs?

Cineplex Digital Media's contract to provide digital signage and menu board software services is coming to an end and the word on the street is that Tim Horton's is doing some shopping. 

Although a RFP isn't out, we understand that many of the top digital signage software vendors have received preliminary documents relating to Tim Horton's digital signage needs. 

Cineplex Digital Media (and EK3 Technologies Inc. prior to its acquisition by Cineplex) has been Tim Horton's digital signage provider since it first tried its single screen program back in 2004, expanding the coffee chain's network along the way to full digital menu boards in 2010. This pioneering experience has helped Cineplex gain large, high profile digital menu board contracts such as McDonald's Canada and Dairy Queen. 

Monday, August 15, 2016

STRATACACHE becomes super-majority owner of Scala

Dayton, OH, August 15, 2016– STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the acquisition of super majority control of Scala Inc.

Combining the largest U.S. digital signage company with the largest international digital signage company will provide significant operational synergies and allow both firms to deliver enhanced solutions and services to customers across the globe. STRATACACHE’s strong balance sheet and large-scale operations will enhance Scala’s competitive edge – and Scala’s global channels and significant reseller and partner network will fuel STRATACACHE’s growing business outside of the United States.

“STRATACACHE has great admiration for the Scala platform, the Scala team, the Scala Reseller Channel and the great history of the company,” said Chris Riegel, CEO of STRATACACHE.  “With the STRATACACHE acquisition of Scala, we believe that we can help Scala and its partner channel realize the runaway success that STRATACACHE has experienced in the digital signage industry, while significantly improving the depth and breadth of products and services for Scala customers and channel partners worldwide.”

The acquisition brings significant operational scale and cost advantages to Scala and will directly benefit the Scala dealer channel through STRATACACHE’s commitment to additional channel investment, resources and solutions that will broaden the scope of offerings for the reseller channel.

“This consolidation of capabilities enables better service of needs on the global stage through the combined strengths of these preeminent suppliers, each of which has been central to digital place-base media application and advancement,” said digital media specialist Lyle Bunn. In Stratacache’s augmenting of its direct supply model with supply through channel partners and integrators as used by Scala, Stratacache will move the industry’s supply capacities to new levels. He continued, “Current users of Scala will benefit from a deeper knowledge base and improved corporate stability.”

Together, the two companies will increase the value for customers by delivering richer and more comprehensive solutions to engage customer experiences across multiple digital platforms all around the world.


STRATACACHE is the leading provider of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions. These solutions help inspire and influence customers at the point-of-decision, generating new sales opportunities. With over 1.5 million software activations globally, we have the deepest and widest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Visit us at, follow us on Twitter @STRATACACHE or “Like” us on Facebook.

About Scala

Scala solutions deliver engaging experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices in both public and private environments. Scala provides the platform to easily create and centrally manage deployment of experiences, while retaining the flexibility to rapidly adapt to local business conditions. Scala has over 25 years’ experience informing, educating and entertaining audiences across wide-ranging industries like retail, finance, education, healthcare and more. Headquartered near Philadelphia, PA, Scala has a world-wide network of partners and developers spanning more than 100 countries.

Thursday, June 30, 2016

BMO outfits flagship store with 30-screen videowall by Cineplex Digital

Cineplex Digital Media raised two massive videowalls at Bank of Montreal's (BMO) flagship branch at First Canadian Place in downtown Toronto. Meant to highlight BMO’s brand promise of “We’re Here to Help.”, the digital canvas is made up of two video walls each containing fifteen 55-inch screens.

Sarah Van Lange, director of communications at Cineplex, said that BMO's 30-screen wall is the largest canvas of its type for a financial institution in North America. 

Cineplex Digital Media was integral in developing this new digital strategy for BMO from solution development, installation and content strategy, to day-parting, creative strategy and content creation. 

BMO's first initiative on the videowall, called ‘Inclusion’, was created for Pride Month and is a celebration of diversity, inclusivity and acceptance

Friday, June 17, 2016

Montreal digital billboard model strips in exchange for Facebook Likes

The Société de développement commercial (SDC) Promenade Fleury, a merchant group for a commercial artery in Montreal, is running a neat summer campaign combining an Astral Out of Home digital digital billboard and social media.

With the goal of attracting a new younger clientele, the campaign features a virtual male model on a digital billboard that strips off an article of clothing for every 100 new Likes received on the Promenade Fleury Facebook page. The ad includes a real-time countdown of Likes until the next article of clothing (an essential reinforcement to the call-to-action as I see it).

This is an awesome example of using digital signage creatively. This would (obviously) not be possible on a traditional billboard. Sure, one could see the campaign as being exploitative or featuring sexual objectification (let's be honest here, this campaign wouldn't fly if it featured a woman), but in most cases the male model's poses are clearly meant to be comical, so it takes the edge off, so to say. In any case, however you feel about the campaign's subject, its a great example of doing digital signage right.

The Promenade Fleury will be running this campaign on the digital billboard found by highway 15 and Henri-Bourassa in the borough of Ahuntsic until June 26.

Monday, May 16, 2016

The Beer Store's Beer Wall Goes Digital

Cineplex Digital Media has announced that it has been selected by The Beer Store to support its mission to digitize and revamp the shopping experience. The new solution modernizes the retailer's 'Beer Wall,' which has traditionally been a static display of cans and bottles representing the store's beer offerings, and replaces it with interactive tablets, reducing clutter and streamlining operations.
An effective sales-assist tool, the Pricing Information Centres (PICs) are free standing units that will provide customers with product visuals and pricing. They will also confirm product availability and inventory levels by individual location, as well as provide information to customers on convenient self-serve tablets connected to The Beer Store's central database.
"The Beer Store, along with its 25 brewer-owners from across Ontario, is working to enhance the customer experience in our stores, beginning with a store re-design," said Beer Store President Ted Moroz. "We engaged Cineplex Digital Media in an effort to provide our customers with an experience that is both engaging and efficient."
"We are honored to have been selected by The Beer Store to help transition the brand onto a digital platform," said Nick Prigioniero, President, Cineplex Digital Media. "We're confident that we have the tools to enhance the store's consumer experience and encourage repeat visits."
Enabling customers to search inventory levels for products by brand and category, many of the new units have already been successfully deployed in over 145 locations across the province.
Known for technological innovation, Cineplex Digital Media has quickly established itself in the Retail, Financial and Restaurant industries by providing strategic, custom digital merchandising solutions for its growing list of clients around the globe, which includes The Beer Store. Cineplex's industry leadership stems from its expertise in the technological, creative and analytics aspects of digital signage - offering clients a full-service, end-to-end solution.
Cineplex Digital Media previously supported The Beer Store in over 150 locations with digital signage, and the 2016 roll-out will significantly expand its existing network. Installations began on February 29 and are expected to be complete in mid-June with kiosks in 367 stores across Ontario.

Tuesday, March 15, 2016

Daktronics acquires Adflow Networks

Brookings, S.D. – March 15, 2016 – Daktronics Inc. (NASDAQ-DAKT) recently acquired ADFLOW Networks, Inc. (“ADFLOW”). ADFLOW specializes in delivering digital media solutions to leading retailers, convenience stores and other businesses throughout North America.

ADFLOW will operate as a subsidiary of Daktronics from its Burlington, Ontario headquarters. ADFLOW’s workforce of experienced sales, service, and software engineering teams will continue to focus on delivering state-of-the-art digital media solutions to new and existing customers. Further terms of the agreement are confidential.

Daktronics Chief Executive Officer and Chairman of the Board Reece Kurtenbach noted, “We welcome the ADFLOW team and are excited to be joining forces. ADFLOW brings us an impressive list of existing customers and their interior and interactive offerings complement our current Commercial business unit on-premise solutions. Over the coming years, we plan to integrate our sales and market channel efforts and extend ADFLOW’s digital media platform capabilities to all Daktronics customer segments. We also look forward to developing and delivering new combined offerings to the market through this partnership.”

Friday, January 29, 2016

Cieslok switches to Scala software

Dot2Dot Communications, the Canadian Master Distributor of Scala, announced that Out-of-home (OOH) advertising firm Cieslok Media switched to the Scala platform to manage its growing number of large-format digital billboards across Canada.

Previously, Cieslok had been using CoolSign, a digital signage software platform aquired in Q4 of 2010 by Montreal-based Haivision Inc.

Cieslok was looking for a stable platform with robust functionality to handle full-motion high definition (HD) videos and sophisticated scripts that will allow for two-way interaction with their stunning LED billboards found in the countries most sought- after media locations. Scala Enterprise Content Manager together with Scala Designer has answered that need. The technology is known for its ease-of-use and cutting edge functionality to turn digital screens into a dynamic communications platform.

“As Canada’s leading premium OOH company we pride ourselves on delivering quality content on the best media assets, amplifying brand messages and captivating audiences”, says Jörg Cieslok, President & CEO of Cieslok Media. “As we grow our digital inventory it’s become clear there is a need for a cutting-edge platform to support advertisers with relevant creative content that can also engage with audiences,” states Jörg, “We believe Dot2Dot Communications with Scala is that platform.”

Wednesday, January 27, 2016

BroadSign partners with ViaDirect for digital wayfinding

Paris, France. January 26, 2016. - BroadSign International, LLC, the number one global provider of digital signage software, has partnered with ViaDirect to provide customers with premium wayfinding solutions.

ViaDirect was the first vendor to bring 3D wayfinding to the DOOH market and is a worldwide leader with distributors in 22 countries. Features include the ability to display intuitive multi-floor paths and a customizable user interface. Millions of visitors rely on ViaDirect for quick and intuitive navigation in malls, hospitals, airports, train stations and corporate towers.

“Our partnership with BroadSign fits within ViaDirect’s vision to connect and digitize public places so people on-the-go can find their way while enjoying an immersive digital experience. The demand for such an integration is proof of the growing need for powerful DOOH wayfinding solutions, which we are excited to deliver with BroadSign,” said Jérôme Hérard, Managing Director at ViaDirect.

Both established companies with smart and agile software, BroadSign and ViaDirect have already implemented their integration in the field. ViaDirect’s client list includes Immochan, Hammerson, Carrefour Property and Klepierre (partly owned by Simon Property Group) in retail, AP-HP in healthcare and Bologna Guglielmo Marconi Airport in Italy.

“BroadSign has engaged in several partnerships over the past few years to provide our customers with the best products and services external to our portfolio,” said Skip Beloff, Vice President of Sales at BroadSign. “After careful research of wayfinding options, we determined that ViaDirect best fits with our automated and scalable approach to digital out-of-home content management.”

Thursday, January 7, 2016

QMS Media Converts large format displays to BroadSign

Melbourne, Australia. January 7, 2016. QMS Media Limited, a leading outdoor media company in the Asia Pacific region, has chosen BroadSign International, LLC’s DOOH platform to power its advertising network.

The conversion of QMS Media’s 28 large format digital displays in Australia has already taken place, while the installation of small format displays in Bali’s Ngurah Rai International Airport is underway. A project across rail, ferry and bus station terminals owned by Auckland Transport is in planning and development.

“We selected BroadSign upon a competitive comparison of digital signage software providers,” said Steve Bovey, General Manager Operations at QMS Media. “Our clients are eager to use dynamic content in customized campaigns based on a range of conditions and BroadSign delivers the ability and flexibility to do just that.”

QMS Media runs a purely ad-based network, with six to eight slots per loop depending on the display’s location and format, ranging from 2 square meters indoor to over 15 square meters in large format outdoor environments. Customers include Vodafone, Peugeot, Calvin Klein and McDonald’s.

“QMS Media is a rapidly growing leader in Australia’s out-of-home advertising industry, and can rely on the BroadSign platform to ensure its network efficiently scales in size and satisfies the high performance expectations of advertisers,” said Skip Beloff, Vice President of Sales at BroadSign. “We are excited to support such a partner in its APAC based initiatives.”

Bell Media Buys Metromedia

Cogeco Inc. has sold its Metromedia advertising division to Bell Media, owner of Astral Out of Home.

Metromedia delivers out-of-home advertising solutions in traditional and digital formats and is most known for its Metrovision digital screen network in the Montreal STM subway system.

Cogeco did not to provide the sale price, but it purchased the operations in 2011 for $41 million.

Wednesday, January 6, 2016

McDonald's Canadian Digital Menu Boards Change Based On the Weather

McDonald's has been testing digital menu boards at certain Canadian locations that change based on the weather, according to Business Insider. The system monitors the outside temperature and will switch to promoting products that it knows sell better at certain temperatures. For instance, it may recommend heartier meals or hot drinks during cold weather.

In addition to the weather, the digital menu boards have day-parts to feature breakfast products in the morning, then switch over to items that are more appropriate to lunch. These time and weather synchronizations are tied to animated food images to engage customers and promote certain products. According to McDonald's US President Mike Andres, these changes lead customers to spend more on every transaction in restaurants where the new menu boards were tested in Canada.

The tests seem to have been quite successful as the new digital menu boards will be installed in all US restaurants by the end of 2016.