Thursday, January 7, 2016

Bell Media Buys Metromedia

Cogeco Inc. has sold its Metromedia advertising division to Bell Media, owner of Astral Out of Home.

Metromedia delivers out-of-home advertising solutions in traditional and digital formats and is most known for its Metrovision digital screen network in the Montreal STM subway system.

Cogeco did not to provide the sale price, but it purchased the operations in 2011 for $41 million.

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