Cieslok switches to Scala software

Dot2Dot Communications, the Canadian Master Distributor of Scala, announced that Out-of-home (OOH) advertising firm Cieslok Media switched to the Scala platform to manage its growing number of large-format digital billboards across Canada.

Previously, Cieslok had been using CoolSign, a digital signage software platform aquired in Q4 of 2010 by Montreal-based Haivision Inc.

Cieslok was looking for a stable platform with robust functionality to handle full-motion high definition (HD) videos and sophisticated scripts that will allow for two-way interaction with their stunning LED billboards found in the countries most sought- after media locations. Scala Enterprise Content Manager together with Scala Designer has answered that need. The technology is known for its ease-of-use and cutting edge functionality to turn digital screens into a dynamic communications platform.

“As Canada’s leading premium OOH company we pride ourselves on delivering quality content on the best media assets, amplifying brand messages and captivating audiences”, says Jörg Cieslok, President & CEO of Cieslok Media. “As we grow our digital inventory it’s become clear there is a need for a cutting-edge platform to support advertisers with relevant creative content that can also engage with audiences,” states Jörg, “We believe Dot2Dot Communications with Scala is that platform.”