Wednesday, April 30, 2014

Veterinary office network switches to BroadSign

PetCARE TV, LLC, the subsidiary of Care Media and CaerVision, has converted its network of 1,750 screens to BroadSign International, LLC’s leading digital signage software platform. The healthcare network plans to be situated in 5,000 locations by 2016.

Founded in the early 1990’s, PetCARE TV operates 32”-42” LED screens in the waiting rooms of veterinarian offices and holds close to a 100% market share within the vertical.

The network’s audience of over 1.5 million viewers per month are exposed to 40 minutes of educational content per hour, lessening perceived wait time and informing viewers of the procedures and services offered by the veterinarian. The remaining 20 minutes are set for advertising by big box retailers, pharmaceutical companies and brands for packaged goods such as cat litter and dog food.

Doctors running PetCARE TV’s eight hour content loop are able to customize it as desired, and appreciate the network for its help in selling services and products while educating and entertaining pet owners.

“PetCARE TV is the product of two separate networks that were running on different software platforms, which created a huge headache,” said Kim Sarubbi, President of PetCARE TV. “BroadSign allowed us to migrate to one platform and its software possesses all the features and benefits we were looking for. It was a real win-win situation.”

BroadSign features used by PetCARE TV include monitoring to ensure screens are consistently on and reporting to seamlessly assist in the fulfillment of ad buy contracts.

“BroadSign has developed an exceptional reputation in the healthcare and point-of-care spheres,” said Skip Beloff, BroadSign’s Vice President of Sales. “We are happy to provide our services to PetCARE TV and know that they, along with our other healthcare customers, will continue to request new innovations that only BroadSign can deliver.”

Tuesday, April 29, 2014

ScreenScape introduces new device management tools

ScreenScape’s new Platinum Control software suite makes sophisticated, enterprise-grade remote monitoring and device management tools available to operators of any digital signage network, regardless of size, scale or budget.

Operators running on ScreenScape’s network-centric content management platform can use Platinum Control’s real-time features to maximize uptime, trim operating costs and even shape how and when content is delivered across digital signage networks.

ScreenScape’s unique platform and operating design can pool independently owned and managed venues and groups, making it possible for network operators to securely monitor and verify the integrity of content playback devices in the field - even when it is not their own equipment.

“Smart, granular device management and monitoring capabilities are becoming mandatory for the mass scale digital signage networks run by Fortune 500 companies,” explains ScreenScape CEO Mark Hemphill. “They can be very elaborate, expensive and difficult to scale. What we’ve done is democratized that, and made those same kinds of tools available to any ScreenScape client, whether they run a network of five screens or 5,000.”

ScreenScape makes cloud-based software for creating and managing digital promotions and pushing them out to screens that are connected to the Internet through content playback devices. Platinum Control now gives signage network administrators the ability to manage and control these devices through the same browser-based management console used to create, schedule and distribute the content.
Platinum Control’s browser-based capabilities include:
  • Remote management and reboots of devices;
  • Remote views and screenshots of what’s playing on individual screens;
  • Intuitive tools that allow network operators to “shape” the traffic that flows through a signage network by time of day, limiting consumption during peak network usage hours.
The media players that run digital signage networks have increasingly come to resemble the smart phones we use every day. They are part of a new immersive world of connected devices called the “Internet of Things”. Instead of relying on an active user to interact with the device media players operate silently, often unattended by local personnel.

“Reliable content delivery is the name of the game in a world of Internet-connected devices,” adds Hemphill. “The people charged with managing digital signage networks need to be confident that the right content is being delivered to screens that are working. To make that happen, they need to be able to remotely visualize, monitor, and control the devices running at the edges of these networks, whether it’s on the other side of a building or another part of the world.”

Thousands of public, retail, hospital, wellness and other venues around the world already have screens driven by ScreenScape's feature-packed but affordable, cloud-based content management system for digital signage networks.

Platinum Control is the second component of Platinum services for ScreenScape for Groups, first introduced in 2013. Control is part of a major software update for the ScreenScape platform focused on security, reliability, and controls.

“ScreenScape is known for its strengths as a content management solution because of its ease of use and its scalability,” says Hemphill. “Adding Platinum Control means our customers now have greater visibility into the operating conditions of their network and deployed devices, and also the tools to resolve issues remotely and at far less cost. This leads to considerable savings in the area of customer support, and helps digital signage networks to scale rapidly in a controlled, orderly fashion.”

Monday, April 28, 2014

Digital Signage. Disrupted.

There's a new conference in town‒Toronto to be precise‒focusing on digital signage, called DSrupted 2014. This clever name stands for digital signage disrupted and the one-day conference that bears it will focus on just that: opportunities and implications of disruptive technologies on the digital signage industry.

The conference is set up by Dave Haynes, the founder and editor of the Sixteen:Nine blog, a well-known figure in the digital signage and Digital Out Of Home sectors and founder of two OOH-related companies, The Preset Group and pressDOOH.

The full details are not out yet (read: still in the works) but you can register on the events website:

You should also visit / follow the Sixteen:Nine article here.

Thursday, April 17, 2014

Sport Chek Flagship Store Walk-through Video

Sport Chek's new flagship store in the West Edmonton Mall is packed to the brim with digital signage and multimedia technology. The video below is a walk-through of the store showcasing the digital technologies and other high-tech machines like a medical motion gait analyzer and a Wintersteiger Mercury ski tuning system. Just to name a few of the digital signage-related elements that are waiting to augment the consumer's shopping experience:

  • XL projected screens
  • Video walls, totems, 6-sheets and single displays totaling 470 digital screens
  • New tech like see-through displays
  • Interactive screens with touch, gesture and RFID

Wednesday, April 9, 2014

Ayuda releases new iOS App for OOH operators

Ayuda Media Systems, developers of the Ayuda Platform for OOH operators today released at the TAB/OAAA OOH Media Conference and Marketing Expo in Orlando Florida a new piece of software to their Ayuda Platform: the Ayuda App for iPhone.

“Mobile first, cloud first.” commented Andreas Soupliotis, CEO of Ayuda about the company’s new strategy. “Most of us use our phone and tablets more than our notebooks today. We’re thus living in a world where offering a great experience on an iPhone or iPad is more important than having a great desktop experience. We already have products like Juice and Splash that scale to devices because they use HTML5 adaptive layouts, but to really get it right, you’ve got to offer a native app.”

The Ayuda App version 1.0 includes two main functions: inventory browsing, and a Facebook-like news feed. The inventory browser includes features such as browsing locations on a map or in list view with filters for media type and sales markets, photo sheets, list rate cards, TAB OOH Ratings, and the ability to create a proposal and email it to clients. The news feed includes a Facebook-like wall that posts, in real time, relevant information on campaigns the user is tracking. The user can “follow” and “like” any piece of information they want such as: advertiser, a campaign, a location, a hold, or copy arrival. Any information on what they are following ends up on their news feed, with hashtagging support. Initially developed for iPhone, Ayuda has plans of soon releasing an iPad version with an experience that takes full advantage of retina display.

“Location-centric OOH operators will love being able to browse their own inventory on a map so easily from their phones. Consumers have great apps on their phones like Trulia for renting real estate, and we’re trying to provide that same level of fun to OOH locations. Some digital OOH locations in New York cost $150,000 a month for an 8 second spot, and sometimes the account executive takes the buyer to see the location before buying it. With the Ayuda App, the account executive can pull out their phone and show the buyer photos of past campaigns, maps, rates, TAB OOH ratings and email the client a location list or proposal right there on the spot, thus leaving a useful trail of the conversation.”

Initially targeted to be used by account executives working for OOH companies that are running the Ayuda Platform, the app acts as a placeholder for more to come. Soupliotis stated “This is just the beginning. In the coming 12 months, we’ll continually add more functionality to this app. What we would like is to one day arrive at a point where the functionality on the app has feature parity with the functionality in Juice and Splash, our core products for OOH sales, inventory and scheduling. In order to survive in a world where devices rule our lives, you need both an HTML5 Web application for notebooks and a native app for tablets and phones, and our game plan is to make both platforms equally rich in functionality as each other.” Soupliotis also compared this move to Microsoft’s decision to release Microsoft Office on the iPad: “Satya Nadella gets it – he released Office for the iPad as a companion app to Office on the desktop. We’re following a similar strategy with the Ayuda Platform by releasing this companion app.”

Soupliotis’ commented: “Mobile devices are now the primary means by which users are accessing Web sites, and the number of people using sites on mobile devices is projected to triple within the next year. Software vendors in our space have to start offering native apps on devices, or they may be faced a total re-write of their products down the road.”

The Ayuda App is being offered at no charge to existing clients, and is available for iPhone today in the Apple Appstore.

Thursday, April 3, 2014

Adspace Switches to BroadSign Digital Signage Software

The largest in-mall video network selects BroadSign to power its displays in more than 200 of the country’s top malls

April 3, 2014 – New York - Adspace Networks, owner and operator of Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the United States, announced today that it has selected BroadSign International, LLC’s digital signage software to power its displays in over 200 of America’s best malls.

Adspace has been aggressively expanding network partnerships, resulting in a broad range of different screens, configurations and formats. The scope, complexity and quality of the network’s content have also increased. To accommodate this growth and ensure their digital signage needs would be met moving forward, the company required a partner with a more robust operating system and a history of innovation to meet their clients’ changing needs. BroadSign was selected as the best match for these factors, as well as for its extensive programmatic ad placement capabilities. The conversion to BroadSign’s software platform began in March and is expected to be completed by the end of April.

“Adspace reaches 48 million individuals across the country’s top 45 DMAs every four weeks by providing programming that enhances the shopping experience,” said Peter Krieger, President and COO at Adspace Networks, Inc. “We decided to convert to BroadSign’s digital signage software because it’s a seamless fit for us to ensure viewers are exposed to constant uptime and premium playback, and can handle our dynamic data requirements over a myriad of platforms. Moreover, BroadSign has made a strong commitment to programmatic and real time buying execution, which we see as a major driver of our industry’s growth.”

Skip Beloff, BroadSign’s Vice President of Sales, said, “Adspace displays are viewed at a high frequency by shoppers in the United States’ most superior malls and as such, every facet of the network must bring quality performance. I’m certain that BroadSign’s robust and scalable platform, along with our BroadSign Connect solution, will satisfy these expectations.”

BroadSign is an industry leader, singularly focused on digital place-based advertising and dedicated to adapting to its partners.  As an important element of place-based advertising, BroadSign has incorporated proper programming and coding bandwidth to handle programmatic requests; this provides third party verification and a more robust proof of performance system for partners and customers. 

Both BroadSign and Adspace are members of the Digital Place-based Advertising Association and Outdoor Advertising Association of America. For more information about BroadSign digital signage software, book a meeting with a BroadSign representative at the upcoming TAB/OAAA conference.