Tuesday, December 10, 2013

Senators unveil Canadian Tire Centre Vision

The Ottawa Senators, along with partners Canadian Tire and Cisco, announced today the addition of Cisco StadiumVision®, which will be branded Canadian Tire Centre Vision in the venue. Canadian Tire Centre will be the first NHL venue in Canada to incorporate Cisco’s innovative digital video and content distribution system that centrally controls and delivers targeted high-definition video and highly relevant digital content to Canadian Tire Centre guests.

“It has been our commitment to provide fans with the best possible entertainment experience and the addition of these 700 high definition screens will bring our fans’ arena experience to a whole new level,” said Senators owner Eugene Melnyk. “Our partnerships are paramount in bringing innovation and an increased level of engagement to our fans. Working closely with two of our major partners, Canadian Tire and Cisco, we are exceptionally proud to be the first venue in the National Hockey League to deliver this type of highly specialized multimedia experience.”

“We are thrilled to introduce Canadian Tire Centre Vision to further enhance the game day experience for hockey fans and create lifelong memories of the game,” said Landon French, vice president, sport partnerships at Canadian Tire. “Along with the Ottawa Senators and Cisco, Canadian Tire continues to solidify our commitment to sport in Canada, reinforcing this venue as a premiere sports and entertainment destination.”

In a venue that features a wide variety of events and shows, Canadian Tire Centre Vision will allow the entire venue to change content, colour and branding on a moment’s notice. The system will provide an unparalleled visual experience that will transform and amplify the intensity of any event for attendees.

Two new full colour, 234-square-foot LED screens will also be installed at the venue's Highway Marquee along Highway 417. Both the Gate 1 screen and the marquee will incorporate Cisco StadiumVision® technology, offering the same engaging content that is available throughout the venue.

“Cisco is proud to be working with innovative customers like Canadian Tire and the Ottawa Senators,” said Kim Devooght, vice president, public sector, Cisco Canada. “Both organizations understand the unique role sporting venues play in our communities and are committed to elevating the fan experience through more media-rich, personalized sports and entertainment experiences. These new digital experiences not only create a heightened sense of satisfaction and energy, but translate into significant business opportunities and new levels of business value for venues and their partners.”

The state-of-the-art technology of Canadian Tire Centre Vision will allow Canadian Tire Centre to cost-effectively deliver content such as live event video, customized fan engagement content and interactive advertising to each video monitor, specific to the unique needs and timing of each game or event. In addition to fan engagement, the system will create new revenue streams, merchandising solutions and customized venue usage opportunities for the venue and its partners.

Each of the 700+ monitors will be capable of delivering content in HD video and will be in use for all major events at Canadian Tire Centre, including Senators games and concerts. Cisco StadiumVision® technology has been installed in venues around the world including AT&T Stadium (Dallas), Barclays Center (Brooklyn), O2 (London), Santiago Bernabeu (Madrid) and Eden Park (New Zealand).

Monday, December 9, 2013

ADFLOW Networks releases gen10 of digital signage software

ADFLOW Networks Inc., has released the latest version of its cloud-based digital signage platform ADFLOW DMS 10.

One of the major advances in DMS 10 is that it helps eliminate the requirement to update content manually by providing a platform that draws upon data maintained in multiple locations to create “smart content”. Examples are content that changes based on external influences such as prices from point-of-sale data, rate plans, weather feeds and inventory levels. ADFLOW’s DMS 10 connects multiple marketing platforms to enable an automated and more relevant customer experience for any customer touch point, including passive, interactive, video wall and projection displays, and mobile devices.

ADFLOW DMS 10 now has the ability to:

  • influence content playback using data retrieved from external data sources through a collaborative work flow.
  • allow users to incorporate existing information from enterprise POS and or ERP systems into their digital signage, without the need to replicate data or maintain it in multiple locations.
  • easily scale a network from one to thousands of screens.
  • simplify campaign management with intuitive content management interfaces.
  • provide in-store music that can be synchronized to other displays and visual campaigns.
  • provide valuable analytics using audience detection technology to identify by age and gender who is looking at screens, what they are watching and for how long.

“Thirteen years ago, ADFLOW Networks introduced the first cloud-based digital signage solution to the market. Today we have introduced DMS 10 which captures all of the experience gained over the course of those years and nine previous releases. Best of all, we have incorporated it all into a platform that continues ADFLOW’s legacy of providing smarter, faster, and better solutions” said David Roscoe, ADFLOW Networks’ Founder and CEO. “DMS 10 has been deployed to all of our existing clients. It represents the largest investment in software development in our history and, judging from their feedback, our clients love it. DMS 10 gives them the ability to act on a much larger and broader scale. ADFLOW clients have thousands of screens on their networks and we continue to add functionality that automates content management and distribution.”

Thursday, December 5, 2013

Scala controls stunning displays at NPR’s new HQ

Washington D.C., USA - December 5, 2013. Scala today announced that its digital signage software has been installed at the new Washington D.C. headquarters of NPR, a media organization delivering breaking national and world news to 26 million listeners in the US each week. Scala Certified Partner, Imperatives, Inc., deployed the software to manage, schedule and deliver dynamic content to multiple displays within the building, including a large mosaic video wall, elevator lobby digital signage, and a digital tower and ticker screens located outside.

“There are so many impressive design aspects to this project. NPR understands the value of digital communication and how to engage and inform audiences,” said, Robyn Ellan, Sr. Director of Marketing, Scala. “They are committed to being at the forefront of digital innovation and making the latest information easily accessible. This installation is testament to the benefits of leveraging Scala’s power and flexibility, combined with NPR’s vision, to produce amazing results.”

The showpiece of the new NPR headquarters is a ‘Mosaic Media Wall’, an impressive floor-to-ceiling video wall comprising of various sized LED screens. A mixture of stunning HD images and messages including music, arts and life, and news, run on partial, single or multiple screens within the wall. Scala software enables simple grouping of items according to their classification, using text or still/moving images, with the option to have ticker information overlaid. Formatting is dynamic with words and images fading in and out, appearing from the side or scrolling in, and appearing at specific times of the day to guarantee continual visual interest.

Outside the building, Scala’s flexibility enables animations and logos of different colors to rotate around an imposing 55-foot tall ‘NPR Icon Tower’, reducing or increasing in opacity according to the prevailing light conditions to ensure constant visibility. On the exterior of the building three ticker screens continuously display NPR RSS news feeds, changing every ten minutes in synchronization with the content running on the internal Mosaic Media Wall. Back inside the building, Scala also controls a display situated outside the lobby elevator, showing the latest communications exclusively for corporate and employee information.

Different inputs including text, images and video, can be grouped and scheduled within Scala to create unique and visually exciting content on each display, running at different times of the day, for specific periods of time, and in varying creative animations and transitions. Content is provided to each individual display, whilst linking particular elements such as the RSS news feed to multiple displays for unified and synchronized communication.

“Scala is a leader in enabling the delivery of captivating content that engages whoever views it,” said Jan Metzger, President of Imperatives, Inc. “Our experience with its functionality, flexibility and ease of use made it the natural choice for NPR’s new headquarters.” Imperatives designed and implemented the necessary scripts, templates and schedules within the Scala system at the outset, training NPR staff to use, modify and create their own, providing the flexibility to become completely self-sufficient and regularly adjust content in-house.

Monday, December 2, 2013

Montreal's interactive bus shelters

Below is a quick video introduction to the interactive bus shelters setup by Quebecor Media and the Société de transport de Montréal (STM). They are in the process of deploying 40 of the units around the city of Montreal featuring Manufacturing Rescources International's BoldVu 84-inch Outdoor design.


Via The Montreal Gazette.