Thursday, September 23, 2010

QUICKY: X2O Media on Deloitte's Watch-list

Montreal, QC-based X2O Media was named in the top-10 companies for the Deloitte Technology Fast 50™, the Companies-to-Watch (CTW) Awards. The Deloitte Technology Fast 50™, Canada's pre-eminent leading technology awards, ranks companies based on their past five-year revenue growth rates. The Companies-to-Watch (CTW) Awards honour early-stage Canadian technology companies who have been in business less than five years, and have the potential to be future Deloitte Technology Fast 50™ winners.

[via Marketwire]

Tuesday, September 14, 2010

Traffic Expands Adds Digital Signage by Buying Neo Canada

Traffic, a Montreal-based shopping mall advertising signage company, has consolidated and purchased Neo Advertising Canada to expand it product offering and geographic coverage. Since 2008, Traffic Adverting and Neo Advertising formed a partnership to deliver a wider variety of products, as well a greater expertise in place-based media within shopping centres.

With the formation of Neo-Traffic, the company now incorporates digital signage into the range of services it provides and gains access to 16 new Canadian advertising markets while acquiring 500 digital screens.

"We are very proud of our growth. In the space of only five years, we have added 120 malls to our network across the country. With this acquisition we are now in a position to reach 2.8 million consumers a day from coast to coast. Neo-Traffic now holds nearly 65% marketshare of Canada's shopping malls with 70 or more stores," added Tapiéro, who also pointed to the important role Fonds de Solidarité FTQ has played in the firm's development.

Despite being active in the industry for only five years, Neo-Traffic has earned an excellent reputation among shopping mall owners and managers for its outstanding service, innovative product designs, and specialized expertise dedicated exclusively to shopping malls.

"We have been visionaries in our field from the outset, and quickly carved out a place for ourselves as a leading industry player. Today Neo-Traffic is the only company specializing exclusively in the shopping mall environment and offering a comprehensive Marketing's solution. Impact is taken a step further when the signage is combined with the experiential marketing of Promotions SPEED, which Neo-Traffic owns through Media Group," added Ronald Tapiéro.

Saturday, September 11, 2010

Travis Air Force Base Enlists Capital Networks for Internal Channel and Emergency System

Travis Air Force Base, located in Solano County, California, awarded the contract to setup their Commanders Access Channel (CAC) and Emergency Alert System to World Media Net & Affiliates LLC, an authorized agent of Markham, Ontario-based Capital Networks Limited.

World Media Net & Affiliates LLC provided Capital Networks' Audience software platform to create the show as well as the management and scheduling of content. The multi-zone channel provides a variety of information including on base events, welcome messages to visiting VIP's, local weather information and specifically targeted messages depending on the current alert status of the base or military over all. In addition, military news from various sources informs viewers of breaking news and events.

A live video zone is utilized to present a combination of pre-recorded messages, PSA's or a live video feed. Travis AFB has elected to incorporate live scheduling of The Pentagon Channel, utilizing a satellite receiver provided by The Pentagon Channel.

The new channel is broadcast to all military offices, security stations and base housing. World Media Net & Affiliates LLC worked with the local cable provider to bring the signal to the base cable providing signal base wide on Channel 26.

The Audience platform also provides Travis AFB the ability to simulcast the Commanders Access Channel via the internet to the over 14,800 active duty, reservist and civilian employees assigned.

Thursday, September 9, 2010

RIM trying to patent traffic adjusting DOOH billboards

Research In Motion have two patent applications to target ads to drivers and pedestrians on the street by dynamically changing the information displayed on the digital billboard. By measuring the relative position of GPS equipment (e.g. smart phones), the enhanced digital billboards would automatically add details the slower traffic gets.

For example, normally (when traffic flow is fast) the ad could play an image and some short copy. But when traffic is slow, RIM's digital out-of-home concept, or "Adaptive roadside billboard system", would add extra details like a URL or a QR code.

Wednesday, September 8, 2010

Omnivex Digital Signage Used for Shuttle Bus Messaging

Destination Shuttle Service has chosen Omnivex's Moxie digital signage platform to implement passenger messaging on airport shuttle buses at LAX, called Shuttle Smart. The deployment also includes interactive kiosks placed in the lobbies of Destination Shuttle Service’s partner hotels. The system aims to enhance the hospitality experience by providing passengers with relevant travel, hotel and city information while on the buses and within the hotels.

Destination Shuttle Service wanted a way to effectively communicate with their passengers, welcoming them to town when they arrived and thanking them for their visit when they departed. Using Omnivex Moxie software and Microsoft Windows 7 location based services, GPS coordinates are sent via cellular network to the Omnivex server in real time indicating the current location of the bus. Omnivex GPSLink is used to combine this information with intelligent rules to determine the most appropriate content to display based on the current location. The screens inside the shuttles show information appropriate to travelers; information changes based on whether the shuttle is carrying arriving or departing passengers.

Inside the hotels, a large touch screen running Omnivex software delivers interactive content and information for hotel guests. Omnivex GPSLink delivers the information to Omnivex Moxie to display the locations of the shuttles in the area on a map, along with the estimated wait times before the next shuttle arrives at the hotel. The content also includes information such as flight departure status and advertising about local sites and attractions.

Here's a video of how Omnivex Moxie software uses features in Microsoft Windows 7 to deliver a complete digital signage solution to Shuttle Smart customers at LAX:

Tuesday, September 7, 2010

Sports Experts Choose Groupe VIVA for In-store TV

Forzani Group Ltd., the largest and only national sporting goods retailer in Canada, has chosen Groupe VIVA to operate its digital signage network for Sports Experts and Hockey Experts franchisee locations.

Group VIVA is mandated to perform the deployment and manage the day-to-day for the network that has been dubbed Sports Experts TV (yes, very creative).

The deal follows a successful pilot run in Calgary last year.

Thursday, September 2, 2010

Dorsey Digital Media and Vertigo Digital Displays Develop New Galleria Mall Directory Solution

Dorsey Digital Media Inc. (DDM), a leading Digital- Out-of-Home (DOOH) media services provider to business and Vertigo Digital Displays Inc., the leading designers and manufacturers of digital display solutions in North America announced today that they have collaborated to co-developed an innovative fully integrated Digital Mall Directory solution for malls.

This first-of-its-kind system features Vertigo’s new “Galleria” digital display consisting of two commercial grade 70-inch LCD screens, networkable media players, patent-pending DACS cooling system, protective safety and anti glare glass, and additional features that make servicing the unit simple and efficient. The Digital Mall Directory system also includes custom branding of each unit to integrate with unique mall branding requirements. With a double sided unit, one side is dedicated to showcasing a multi- zone mall map and directory information while the other side is dedicated to mall communication and third party advertising messaging.

“This is a game changer for mall operators,” said Stephen Dorsey, CEO and Chief Creative Officer at Dorsey Digital Media. “Moving from static directories to a 21st century digital media platform will offer mall operators greater flexibility on how they communicate with shoppers in a more timely and targeted manner. This solution will make it easier for malls to go digital with a fully integrated system that can help them enhance the customer experience and shopping environment.”

The Digital Mall Directory system comes ready as a plug-and-play solution with an advance media player and XP-based software platform. Design, installation, network management, and technical service support are provided as a one-source, end-to-end solution. Dorsey Digital Media has designed a content production program specifically for the digital mall directory that enables quick updates to mall map and directory information, and the ability to target timely messaging to each individual directory throughout a mall. Third-party driven advertising programs can also be seamlessly “plugged-in” within this fully integrated system.
“We’re proud that Vertigo’s innovative digital display design capabilities and products contributed to bringing the Digital Mall Directory to life”, commented Ralph Idems, COO, Vertigo Digital Displays. “We’re excited to be partnered with Dorsey Digital Media and look forward to working closely with their team to bring the digital mall directory system to malls across North America.”

The first Digital Mall Directory system has been recently deployed in a major mall in Toronto, Canada with additional units scheduled for installation this fall.