Thursday, September 9, 2010

RIM trying to patent traffic adjusting DOOH billboards

Research In Motion have two patent applications to target ads to drivers and pedestrians on the street by dynamically changing the information displayed on the digital billboard. By measuring the relative position of GPS equipment (e.g. smart phones), the enhanced digital billboards would automatically add details the slower traffic gets.

For example, normally (when traffic flow is fast) the ad could play an image and some short copy. But when traffic is slow, RIM's digital out-of-home concept, or "Adaptive roadside billboard system", would add extra details like a URL or a QR code.

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