Thursday, March 29, 2018

X20 Media acquired by STRATACACHE from Barco

STRATACACHE announced it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O.

After its acquisition in 2014, X2O became part of Barco’s Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top tier customers including John Deere, Verizon, Fox News and Accenture. All customer agreements will continue to be managed by X2O to ensure world class support and service for current customers. X2O Media employs about 45 people and will continue to operate from Montréal, Canada. The sale will be closed at the end of March 2018.

“With the acquisition of X2O Media, we will expand our portfolio with a complete solution for dynamic content display based on real-time data, plus add great new tools in the E-learning and broadcast markets,” says Chris Riegel, CEO of the STRATACACHE family of digital media/marketing technology companies. “The X2O software platform versatility and its capability to address any display — be it fixed or mobile — will prove to be an important asset. This complementary technology will help us to further build on our core competences in the ever-expanding digital display and data visualization marketplace.”

Dirk Huelsermann, managing partner of STRATACACHE Capital, who lead the acquisition said, “The X2O acquisition is a perfect example of the aggressive long-term growth strategy of the STRATACACHE Group. Working actively on over 400 deals per year, we are at the forefront of a long-awaited industry consolidation. Our investment strategy is to help unlock the potential in emerging digital media companies to grow faster.”

“The decision to divest X2O Media comes after a careful evaluation of its profitability and growth opportunities,” says Jan De Witte, Barco’s CEO. As digital signage is no longer a strategic focus for Barco, we are convinced that selling X2O to a major player like STRATACACHE will provide the company with the focus and contacts it needs to reach the next level of global scale and success.”

Wednesday, March 14, 2018

Canadian OOH Industry Launches New Trade Association and Measurement Plans


The OOH industry has announced it will replace COMB, which has served as the measurement arm and OMAC, the marketing arm for the OOH industry by combining them into a new single trade association called COMMB, the Canadian Out of Home Marketing and Measurement Bureau.

“A large scale pilot study is planned for 2018 that will integrate mobile data, municipal traffic counts and travel surveys to provide a wealth of audience data that was not previously available. This is phase one of a three year plan to provide granular quantitative and qualitative audience information at the location level for outdoor and street level advertising,” said Rosanne Caron, President of COMMB.

COMMB’s outdoor and street level member companies are funding the new measurement initiatives which are designed to provide advertisers and their agencies with comprehensive data that shows how OOH reaches a specific target audience.

“These are very exciting times to be in Out-of-Home. We are a media that has demonstrated a consistent ability to reinvent ourselves, we adapt and we thrive. The changes we are making at COMMB, respond to a period of dramatic change and will better equip us to develop and deploy new measurement methodologies and planning tools to support our continued growth. The joint commitment that this initiative represents by all of the members of COMMB, the staff and the leadership of Rosanne, attests to the vision for our future that we all share. I could not be more pleased to be a part of this. Out-of-Home is poised for a very bright future and we’re all part of making it happen,” commented Michele Erskine, CEO, OUTFRONT Media Canada and COMMB’s Chair.