Friday, June 6, 2014

Christie expands digital signage solutions by acquiring Arsenal Media

Christie, a global leader in visual displays and audio technologies, announced today that  it has acquired Montreal-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group.

Sean James, vice president, Global Professional Services, who will oversee this operation, said “We are committed to better serving our customers with end-to-end digital and experiential installation solutions. Arsenal Media’s expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities. This acquisition is very timely given industry participants are increasingly gravitating towards providers with comprehensive offerings.”

Arsenal Media boasts an enviable track record in delivering high impact digital signage and experiential installations that include collaborations with clients such as Viacom, Caterpillar, Nielsen, Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological Institute of America, TAD Associates and the Montreal Convention Center. Past collaborations between Christie and Arsenal Media have included the Miami Dolphins’ BuzzWall™, Sun Life Financial’s branded gesture-based display at the Dolby Theatre, and Christie’s award-winning 24K and 8K lobbies in Cypress, California and Kitchener, Ontario.

As part of the acquisition, Arsenal Media’s co-founder, Denys Lavigne, will join Christie as the senior director, Experience Strategy and Creative Services within Global Professional Services. Speaking about the synergies being created, he said: “We have cultivated an excellent relationship with Christie over the past six years, and this blending of expertise makes for a natural progression for both groups. We share a common passion for exceeding customers’ expectations and, as part of the Christie family, we feel we now have all of the tools to continue delivering next-generation digital signage experiences for our clients.” The only impact to Arsenal Media’s existing client base is they now gain access to a broader scope of services and expertise.

Founded in 1999, Arsenal Media is a creative agency specialized in the development of experiential digital signage projects and innovative interactive installations. Arsenal Media’s comprehensive understanding of the digital signage media blends solid creative and technical skills that help clients define, create and deploy best-of-class digital experiences. Some of Arsenal’s recent projects can be seen on Christie’s YouTube channel.

Kathryn Cress, Christie’s vice president, Global and Corporate Marketing, commented that the acquisition supplements Christie’s existing relationships with digital media partners, who will find in Christie’s Creative Media Services team an additional resource. “I’m confident that Christie’s rental staging, projection mapping and other solution partners will increase their offerings and business when they take advantage of the new, expanded and improved Christie Global Professional Services” said Cress.

To date, Christie’s digital signage products and solutions have included indoor and outdoor HD LCD flat panels, LED-based MicroTiles® with proven DLP® technology, Christie Spyder image processors, the multi-touch Christie Interactivity Kit and the Christie JumpStart content management system for large-format displays. Complementing these proven products and solutions are services offered by Christie’s Global Professional Services division. Christie can drive projects through to completion from consultation to design and installation by experienced field application engineers. Christie’s Network Operations Center (NOC) provides peace of mind by keeping systems running 24/7 with monitoring and maintenance of digital signage installations. Projects completed by Christie Global Professional Services have included installations for The Walt Disney Company, Barneys New York, and LVMH Moët Hennessy’s Fresh® retail stores.

Christie is committed to creating the world’s best shared experiences through a wide range of visual display and communications options for retail, architectural, digital out of home and corporate environments. Backed by decades of industry experience, award-winning technology and solutions that capture attention, communicate information and deliver experiences, Christie is a one-stop shop for customers, partners, dealers and integrators.

Arsenal Media was advised by Wildon-LJJ Inc. in completing this acquisition.

Ayuda loves Out-of-Home

Ayuda Media Systems really love out-of-home advertising:

Ayuda - We love OOH from Ayuda Media Systems on Vimeo.

Wednesday, June 4, 2014

BroadSign partners with digital signage content provider BlueFox

Montreal-based provider of cloud-based digital signage software BroadSign International, LLC has announced a content partnership with BlueFox SA. Headquartered in France, BlueFox provides rights-cleared premium content for digital out-of-home and digital place-based media globally.

“As BroadSign’s digital signage platform continues to mature and serve a growing number of networks, we have an increased responsibility to provide our customers with access to content that is timely, captivating and relevant to spectators’ environments,” said Daniel Parisien, Vice President of Marketing and Strategy at BroadSign. “It was a natural fit to add BlueFox, a company that supplies high quality content worldwide, to the BroadSign ecosystem.”

BlueFox’s strong international presence is bolstered by content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange.

“BlueFox is proud to provide professional digital signage content to the augmenting number of networks standardizing on BroadSign’s platform,” said Andrea Le Vot, Chief Executive Officer EMEA at BlueFox. “Our premium content feeds and technology are at the forefront of industry standards thanks to heavy investment in research and development. Like BroadSign, BlueFox raises the bar in terms of innovation that moves our industry forward.”

BroadSign Creator, an easy-to-use Web-based tool, allows BroadSign customers to build content from ready-made templates, enabling small networks or local operators within large networks to create and play back customized digital signage content. As a complement to BroadSign Creator’s rich feature set, the addition of BlueFox will now provide customers with the ability to add automated real-time content feeds, such as news, weather, sport data and traffic.

In line with BroadSign features that encourage advertisers to make use of smart content in digital signage campaigns, BlueFox services can work with those of other specialized platforms for custom and dynamic deliveries. For example, when combined with the automated audience measurement capabilities of fellow BroadSign partner, Quividi, content can be adapted in real-time depending on the audience viewing a screen.

A kiosk featuring BroadSign digital signage software, as well as BlueFox’s smart content and technology, will be on display within BroadSign’s booth at the upcoming FEPE Congress in Vienna, Austria. Those planning on attending the conference are invited to schedule a meeting with a BroadSign representative.

@DearCityCanada: Tweet about your city, have it displayed on a PATTISON board

Toronto ON, June 4, 2014 – PATTISON Outdoor Advertising and Spacing Magazine present the 2nd annual Dear City Canada, the highly successful cross-country, public art project about the cities we inhabit from July 14 to August 10, 2014. Dear City Canada is part of PATTISON’s ongoing Art in Transit programme.

Love your city? Or perhaps your feelings are more complex. Tweet your pride, joy, opinions, criticisms and suggestions about your city to @DearCityCanada by June 30th. Join other urbanists in a public dialogue about the issues affecting our daily lives in the cities we inhabit.

True love or tough love, we will share your tweeted love letter (140 characters) with the rest of Canada. Start your tweet by indicating your city, “@DearCityCanada Dear [name of your city] …”
The deadline to tweet your urban love letter to @DearCityCanada is June 30, 2014.

“Dear City Canada was such a success last year that we couldn’t wait to bring it back and expand the project beyond billboards. This year Dear City Canada will appear across the country on digital billboards, as well as on screens in shopping malls and office buildings, on two transit systems, and the Calgary Airport. Spacing is the perfect partner for this project because of their commitment to civic dialogue and creative approach into civic engagement. I can’t wait for all those urban love letters to start coming in to @DearCityCanada,” said Sharon Switzer, National Arts Programmer and Curator, PATTISON Onestop.

“Spacing is pleased to partner with Art in Transit to present the 2nd annual Dear City Canada art project, which successfully demonstrates an alternative use of screens in public spaces and presents an innovative means to communicate peoples’ ideas about their hometown or adopted city of residence. Dear City Canada complements Spacing’s vision to create a forum of positive dialogue about cities in which people express their civic affection,” said Matthew Blackett, Publisher and Editor, Spacing.

From July 14 until August 10, 2014 selected letters submitted by participants will be shared on PATTISON Onestop’s network of screens and PATTISON Outdoor’s digital billboards across Canada.
  • PATTISON Outdoor digital billboards in 9 cities across Canada including: Vancouver, Calgary, Edmonton, Winnipeg, Hamilton, Toronto, Ottawa, Montreal, and Halifax.
  • Screens in 190 office buildings across the country and in 700 residential buildings in Ontario and British Columbia.
  • On more than 300 shopping malls screens across Canada.
  • Screens in the Calgary Airport.
  • Toronto and Edmonton letters will also be displayed on PATTISON Onestop transit screens.
  • And retweeted via @DearCityCanada.
Dear City Canada love letters tweeted @DearCityCanada by June 30th will have the opportunity to be seen in malls, office buildings and residences across Canada. Only letters to the digital billboard location cities will be seen in the respective cities. Letters to Quebec cities must be in French due to Quebec French language laws.

Dear City Canada is co-produced by PATTISON Onestop and Spacing Magazine.

*We will not include letters that violate the Canadian human rights act, are libelous or slanderous, give out personal information, or include profanity.