Wednesday, June 4, 2014

BroadSign partners with digital signage content provider BlueFox

Montreal-based provider of cloud-based digital signage software BroadSign International, LLC has announced a content partnership with BlueFox SA. Headquartered in France, BlueFox provides rights-cleared premium content for digital out-of-home and digital place-based media globally.

“As BroadSign’s digital signage platform continues to mature and serve a growing number of networks, we have an increased responsibility to provide our customers with access to content that is timely, captivating and relevant to spectators’ environments,” said Daniel Parisien, Vice President of Marketing and Strategy at BroadSign. “It was a natural fit to add BlueFox, a company that supplies high quality content worldwide, to the BroadSign ecosystem.”

BlueFox’s strong international presence is bolstered by content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange.

“BlueFox is proud to provide professional digital signage content to the augmenting number of networks standardizing on BroadSign’s platform,” said Andrea Le Vot, Chief Executive Officer EMEA at BlueFox. “Our premium content feeds and technology are at the forefront of industry standards thanks to heavy investment in research and development. Like BroadSign, BlueFox raises the bar in terms of innovation that moves our industry forward.”

BroadSign Creator, an easy-to-use Web-based tool, allows BroadSign customers to build content from ready-made templates, enabling small networks or local operators within large networks to create and play back customized digital signage content. As a complement to BroadSign Creator’s rich feature set, the addition of BlueFox will now provide customers with the ability to add automated real-time content feeds, such as news, weather, sport data and traffic.

In line with BroadSign features that encourage advertisers to make use of smart content in digital signage campaigns, BlueFox services can work with those of other specialized platforms for custom and dynamic deliveries. For example, when combined with the automated audience measurement capabilities of fellow BroadSign partner, Quividi, content can be adapted in real-time depending on the audience viewing a screen.

A kiosk featuring BroadSign digital signage software, as well as BlueFox’s smart content and technology, will be on display within BroadSign’s booth at the upcoming FEPE Congress in Vienna, Austria. Those planning on attending the conference are invited to schedule a meeting with a BroadSign representative.

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