Montreal-based provider of cloud-based digital signage software BroadSign International, LLC has announced a content partnership with BlueFox SA. Headquartered in France, BlueFox provides rights-cleared premium content for digital out-of-home and digital place-based media globally.
“As BroadSign’s digital signage platform continues to mature and
serve a growing number of networks, we have an increased responsibility
to provide our customers with access to content that is timely,
captivating and relevant to spectators’ environments,” said Daniel
Parisien, Vice President of Marketing and Strategy at BroadSign. “It was
a natural fit to add BlueFox, a company that supplies high quality
content worldwide, to the BroadSign ecosystem.”
BlueFox’s strong international presence is bolstered by content
offerings in 17 languages and high-profile clients such as JCDecaux,
Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange.
“BlueFox is proud to provide professional digital signage content to
the augmenting number of networks standardizing on BroadSign’s
platform,” said Andrea Le Vot, Chief Executive Officer EMEA at BlueFox.
“Our premium content feeds and technology are at the forefront of
industry standards thanks to heavy investment in research and
development. Like BroadSign, BlueFox raises the bar in terms of
innovation that moves our industry forward.”
an easy-to-use Web-based tool, allows BroadSign customers to build
content from ready-made templates, enabling small networks or local
operators within large networks to create and play back customized
digital signage content. As a complement to BroadSign Creator’s rich
feature set, the addition of BlueFox will now provide customers with the
ability to add automated real-time content feeds, such as news,
weather, sport data and traffic.
In line with BroadSign features that encourage advertisers to make use of smart content
in digital signage campaigns, BlueFox services can work with those of
other specialized platforms for custom and dynamic deliveries. For
example, when combined with the automated audience measurement
capabilities of fellow BroadSign partner, Quividi, content can be adapted in real-time depending on the audience viewing a screen.
A kiosk featuring BroadSign digital signage software, as well as
BlueFox’s smart content and technology, will be on display within
BroadSign’s booth at the upcoming FEPE Congress in Vienna, Austria.
Those planning on attending the conference are invited to schedule a meeting with a BroadSign representative.