Friday, May 1, 2015

Astral Out of Home enters into 10-year agreement with Quebec City transit

QUÉBEC CITY, April 30, 2015 /CNW Telbec/ - The Réseau de transport de la Capitale (RTC) and Astral Out of Home, a division of Bell Media, announced today a major, 10-year business agreement for transit shelter and bus advertising space management and user experience enhancement, effective July 1.

"The RTC's board of directors is thrilled by this agreement, as it aligns with our objectives, namely to better serve the needs of our clientele and secure new business income sources that will support the RTC's future growth," said Rémy Normand, Chairman of the Board.

"We are proud to have been selected by the RTC as part of a rigorous selection process and look forward to leveraging our innovative vision, creativity, and extensive experience to the benefit of its clients," added Luc Quétel, President, Astral Out of Home. This partnership will also enable us to create unique opportunities for advertisers in the Québec City market, and reinforces Bell's strong bond with the city as an economic, media, technology, and cultural vector."

Innovation serving clients

This unique partnership between the private sector and a public transportation corporation presents a new business model in Canada that benefits clients, taxpayers, and advertisers.

Enhanced client experience:

  • BusFlash system in city buses and 20% of the transit shelters will provide five-minute video news updates via smartphones
  • 70 digital touch screens installed in bus shelters will provide useful information to users

These innovations will be made possible thanks to Bell's LTE wireless and fibre optic networks.

Improved waiting areas:

  • Installation of a heating system in 10 bus shelters
  • Management of the advertising transit shelter maintenance program

"Through this agreement, Québec City's public transit experience will become a more attractive option, at no cost to taxpayers," concluded Mr. Normand. "The RTC's board of directors is very pleased with this agreement."

About the Réseau de transport de la Capitale
The RTC provides public transportation services throughout the greater Québec City area. It transports 147,000 unique clients per month and posts a total of 47 million transit trips per year. Through its service, the RTC enhances the quality of life of Québec City's residents by reducing traffic and actively contributing to the success of major events. With a pool of over 605 buses operating on an 887-kilometre network covering 4,617 stops spread on 135 lines, the RTC boasts over 1,600 employees in both its operating centres.

About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with more than 10,500 strategically placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out of Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit

SOURCE Bell Media