Friday, August 24, 2012

Astral Out-of-Home launches the first outdoor advertising app using augmented reality

Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), consolidates its position as a leader in outdoor advertising innovation by teaming up with Ad-Dispatch to launch the very first universal augmented reality application for out-of-home advertisers.

Canadian advertisers now have the possibility of reaching, in a unique way, connected consumers who download IRIS AR, the very first augmented reality application in Canada developed exclusively for outdoor advertising.

“The IRIS AR application is another great example of connecting consumers from the physical world to the digital world and Astral OOH is proud to be sponsoring the first Universal OOH AR app”, says Debbie Drutz, Director, Media Markets & Innovation. “The OOH application gives all advertisers and OOH suppliers the opportunity to engage with their audience in a meaningful way. By bringing this new application to market, we can invite consumers to experience augmented reality in one place, with only one application download, across all OOH products in Canada.”

Launched on August 20th, Astral Out-of-Home transit shelters invite the public to experience DRAMBUIE® A Taste of the Extraordinary through Augmented Reality.  The transit shelters used for the campaign are strategically located in Toronto's trendiest neighborhoods including Queen West and Dundas Square.

Legal drinking aged consumers are also invited to save the application on their smartphone since it will offer more augmented reality experiences over time.

X2O Media driving video-wall at West Virginia University

X2O Media, a full-service provider of software, network management, and content services for real-time visual communication applications, today announced that West Virginia University (WVU) is using the company's Xpresenter(TM) digital signage platform to drive a new 2x4 video wall. Located in the lobby of One Waterfront Place -- home to the WVU Visitors Center, admissions office, and more -- the video wall provides a personal welcome to prospective students on campus tours.
"Xpresenter has been powering our campuswide digital signage network for the last two years," said Spencer Graham, Manager of Operations for WVU Information Stations. "In that time, the platform has proven to be a simple yet powerful solution for a range of applications, from keeping students and staff informed with University content to integrating with interactive social media technologies. So we knew that the platform would deliver a remarkable visual experience for our video wall, while making it simple for our staff to schedule content. As expected, Xpresenter has delivered."
WVU's Visitors Center is the university's primary recruiting portal, and the use of cutting-edge digital signage technology makes an unforgettable first impression on prospective students and their parents when they arrive at One Waterfront Place. Visitors are greeted by an attention-grabbing video wall in the lobby consisting of eight 46-inch Samsung monitors. All video and graphic content is choreographed and then played out by Xpresenter in stunning video quality. In addition, to provide a personal touch for campus tours, each prospective student's name is featured on the video wall with a welcome message. 
"Xpresenter is a tremendous product for standard signage, but its capabilities allow for so much more," Graham said. "Our video wall is a truly eye-popping deployment that does a fantastic job of marketing the University. I can't wait to see what we do next with the platform."
X2O Media's Xpresenter is an end-to-end platform designed to make creating, managing, and distributing broadcast-quality digital signage content on networks of all sizes available to all. Xpresenter's patented authoring module allows Microsoft(R) PowerPoint(R) users to produce compelling content that incorporates animations, video clips, and real-time data sources -- all within the PowerPoint interface.

Wednesday, August 22, 2012

Titan Expands into Montreal Market

Titan is expanding its Canadian presence by adding high-impact, digital advertising inventory to the Montreal market.

Advertisers looking to target commuters along Autoroutes 13, 20 and 40 will now have an opportunity to brand themselves on Titan’s newest, large format, digital screens.

“Montreal is consistently ranked among the best cities in North America. It is a combination of a thriving business location and a rich culture and vibrant community that attracts people from all over the world. The geography is such that the highways are frequently traveled and don’t have a lot of existing advertising opportunities, making our digital assets even more impactful,” said Jörg Cieslok, Executive Vice President and General Manager of Canada for Titan. “Visible from both directions, these impressive digital structures demand the attention of hundreds of thousands of commuters traveling to and from Montreal each day.”

The installation of the three digital screens is expected to be completed in October of this year. They include:

Autoroute 40 Digital Screen
Located on Autoroute 40, the second busiest expressway in Canada, this digital display is an ideal location for advertisers targeting the North-East and North River suburbs of Montreal. Set in the heart of Rivièredes-Prairies–Pointe-aux-Trembles Titan will be able to reach commuters traveling to and from Montreal from towns such as Charlemagne, Repentigny, Trois Rivieres and is a gateway to and from Quebec City.

Autoroute 13 Digital Screen
Located in the borough of Lachine, a suburb close to downtown Montreal, this site is slightly north of the Autoroute 20 and Autoroute 13 interchange. This is one of the main commuter corridors feeding into Autoroute 20 and 40. With limited advertising available on this stretch of highway, advertisers will be able to stand out and reach consumers in a clutter-free environment.

Autoroute 20 Digital Screen
Located in the borough of Lachine, a suburb west of Montreal, this site is located on a main corridor traveling from Montreal’s West Island. This single-face display is ideal to capture the attention of commuters traveling eastbound from Beaconsfield, Pointe Clair, Kirkland, Dorval and Pierre Elliot Trudeau Airport toward Montreal’s city centre.

Monday, August 20, 2012

Adcentricity acquires Media 2 Go

Adcentricity, a location-based marketing company, announced today the acquisition of the business of Media 2 Go International Inc., a company with proprietary patent pending Wi-Fi and Bluetooth-based proximity marketing technology.  With the newly acquired technology, Adcentricity has added the capability of broadcasting multimedia promotional content directly to any Wi-Fi or Bluetooth enabled mobile device.  The new feature called ADAir will add to Adcentricity’s already robust location-based digital media management platform ADCentral.

Location-based marketing, including the data and activity that surrounds it, is quickly becoming identified as key to consumer influence, CRM and shopper marketing initiatives.  Proximity marketing is a natural extension of location-based marketing, as it connects a location directly to the consumer.  Adcentricity effortlessly allows brands to execute and respond to localized events and activities, and scale from one location to tens of thousands.  With the addition of Media 2 Go’s proprietary technology, brands will be able to directly target individual consumers by broadcasting their message through a Wi-Fi or Bluetooth signal.

“This adds a new level of consumer engagement.  We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer’s mobile phone, in proximity to the digital screen.  Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment,” said Doug Woolridge, CEO.  “Advertisers and brands will now have the ability to target consumers on their mobile devices when they advertise on digital out-of–home screens through ADCentral.” added Woolridge. Consumers can opt in using Wi-Fi or Bluetooth and receive coupons or ads on their phones while they shop. The immediacy of linking offers to locations drives consumer purchases.

Tuesday, August 7, 2012

Digital signage can be almost as fast as Usain Bolt

Ad spend dramatically rises during large, international events like the Olympics. With it also comes (at least we hope) better content. UK cider brand Strongbow celebrated Usain Bolt’s 100 metre gold medal victory with a creative and unbranded tribute to the Olympic sprinter on 11 Ocean Outdoor screens including The Two Towers West.

Digital signage-backed Ocean can provide what it calls "Instant copy changes" that allowed Strongbow to switch their message from Earn It to Earn(ed). It accompanied the premium cider brand’s classic archery insignia, adapted to simulate the Jamaican sprinter’s trademark pose.

Ocean Outdoor Marketing Director Richard Malton said: “This was a clever, recognisable tribute to a remarkable run by the world’s fastest man. Strongbow rewards the man who gets the job done. Enough said.”

Thursday, August 2, 2012

ScreenScape signs distribution agreement with Tech Data Canada

Tech Data Canada, a leading distributor of IT products, logistics management and other value added services, announced today that it has signed an agreement with ScreenScape Networks Inc., to offer its next-generation digital signage software service, to resellers across Canada.

“Tech Data’s digital signage network, launched in spring 2011, is focused on developing partnerships with leading manufacturers to provide superior solutions to our resellers. Together, Tech Data and ScreenScape are making digital signage more accessible to small-to-medium sized businesses in terms of ease-of-use, compatibility, and affordability,” says Greg Myers, Vice-President of Marketing, Tech Data Canada.

“ScreenScape’s digital marketing engine is driving growth in place-based media. It is helping to reshape retail marketing - offering not only a great sales engagement tool but a way for businesses to leverage social media, mobile payments, loyalty programs, and location-based services - all at the point-of-sale. We are excited to be working with ScreenScape to provide a dynamic digital marketing solution that is ideal for resellers serving the SMB market” notes Myers.

“We are pleased to be working with Tech Data, and their partners, to deliver this technology to SMBs or any business that wants to enhance a retail experience,” says Kevin Dwyer, President and CEO of ScreenScape. “With the combination of ScreenScape's innovative Internet-based service and Tech Data's expertise in supporting new and leading technologies, resellers now have a way to implement digital signage that is simpler and more cost-effective.”

ScreenScape’s community-based approach represents a shift in the way digital signage networks are built and in the way digital content, such as online video, is distributed to places of business. “Utilizing the ScreenScape Community smaller organizations can now use place-based media to cross-market their services with other similar organizations to expand their market reach at a low cost. The entire process of creating and distributing content for Internet-connected screens has been streamlined by ScreenScape and that offers customers key benefits from day one of implementation,” says Myers.