Astral Out-of-Home launches the first outdoor advertising app using augmented reality

Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), consolidates its position as a leader in outdoor advertising innovation by teaming up with Ad-Dispatch to launch the very first universal augmented reality application for out-of-home advertisers.

Canadian advertisers now have the possibility of reaching, in a unique way, connected consumers who download IRIS AR, the very first augmented reality application in Canada developed exclusively for outdoor advertising.

“The IRIS AR application is another great example of connecting consumers from the physical world to the digital world and Astral OOH is proud to be sponsoring the first Universal OOH AR app”, says Debbie Drutz, Director, Media Markets & Innovation. “The OOH application gives all advertisers and OOH suppliers the opportunity to engage with their audience in a meaningful way. By bringing this new application to market, we can invite consumers to experience augmented reality in one place, with only one application download, across all OOH products in Canada.”

Launched on August 20th, Astral Out-of-Home transit shelters invite the public to experience DRAMBUIE® A Taste of the Extraordinary through Augmented Reality.  The transit shelters used for the campaign are strategically located in Toronto's trendiest neighborhoods including Queen West and Dundas Square.

Legal drinking aged consumers are also invited to save the application on their smartphone since it will offer more augmented reality experiences over time.