Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), consolidates its position as a leader in outdoor advertising innovation by teaming up with Ad-Dispatch to launch the very first universal augmented reality application for out-of-home advertisers.
Canadian advertisers now have the possibility of reaching, in a unique
way, connected consumers who download IRIS AR, the very first augmented
reality application in Canada developed exclusively for outdoor
“The IRIS AR application is another great example of connecting
consumers from the physical world to the digital world and Astral OOH is
proud to be sponsoring the first Universal OOH AR app”, says Debbie
Drutz, Director, Media Markets & Innovation. “The OOH application
gives all advertisers and OOH suppliers the opportunity to engage with
their audience in a meaningful way. By bringing this new application to
market, we can invite consumers to experience augmented reality in one
place, with only one application download, across all OOH products in
Launched on August 20th, Astral Out-of-Home transit shelters invite the
public to experience DRAMBUIE® A Taste of the Extraordinary through
Augmented Reality. The transit shelters used for the campaign are
strategically located in Toronto's trendiest neighborhoods including
Queen West and Dundas Square.
Legal drinking aged consumers are also invited to save the application
on their smartphone since it will offer more augmented reality
experiences over time.