Tech Data Canada, a leading distributor of IT products, logistics management and other value added services, announced today that it has signed an agreement with ScreenScape Networks Inc., to offer its next-generation digital signage software service, to resellers across Canada.
“Tech Data’s digital signage network, launched in spring 2011, is focused on developing partnerships with leading manufacturers to provide superior solutions to our resellers. Together, Tech Data and ScreenScape are making digital signage more accessible to small-to-medium sized businesses in terms of ease-of-use, compatibility, and affordability,” says Greg Myers, Vice-President of Marketing, Tech Data Canada.
“ScreenScape’s digital marketing engine is driving growth in place-based media. It is helping to reshape retail marketing - offering not only a great sales engagement tool but a way for businesses to leverage social media, mobile payments, loyalty programs, and location-based services - all at the point-of-sale. We are excited to be working with ScreenScape to provide a dynamic digital marketing solution that is ideal for resellers serving the SMB market” notes Myers.
“We are pleased to be working with Tech Data, and their partners, to deliver this technology to SMBs or any business that wants to enhance a retail experience,” says Kevin Dwyer, President and CEO of ScreenScape. “With the combination of ScreenScape's innovative Internet-based service and Tech Data's expertise in supporting new and leading technologies, resellers now have a way to implement digital signage that is simpler and more cost-effective.”
ScreenScape’s community-based approach represents a shift in the way digital signage networks are built and in the way digital content, such as online video, is distributed to places of business. “Utilizing the ScreenScape Community smaller organizations can now use place-based media to cross-market their services with other similar organizations to expand their market reach at a low cost. The entire process of creating and distributing content for Internet-connected screens has been streamlined by ScreenScape and that offers customers key benefits from day one of implementation,” says Myers.