Friday, October 31, 2014

Corel offers SaaS digital signage solution

Corel, Ottawa-based software developer known for the CorelDRAW graphics suite, has released Corel Digital Signage™, its brand new digital display solution for small businesses. Powered by SmarterSign, the program helps businesses create and display compelling content in a matter of minutes. This powerful, yet easy-to-use, web-based software program allows users to showcase dynamic, high-quality content such as menu boards, videos, local weather, special offers and Twitter feeds for one low monthly cost, with no long-term contract. 

“We are very excited to be launching Corel Digital Signage,” said Gérard Métrailler, Vice President, Product Management, CorelDRAW. “Digital signage is a fantastic way to promote your business locally. We can now give small businesses access to the same technology that larger businesses have, in a simple, do-it-yourself way that delivers professional results at a very low cost. Corel Digital Signage gives these small businesses the ability to get up and running with digital signage in no time.” 

Corel Digital Signage contains a variety of easy-to-use features that allow users to quickly create and display personalized, relevant and up-to-date information on a TV screen. It includes hundreds of customizable, professionally designed templates, and a simple drag-and-drop workflow that lets anyone create impressive digital signage in minutes.  

Once users are happy with their results, it only takes one click to get the digital sign live. Simply connect a computer with Windows 7 or 8 to a TV screen, and the content will display. Corel Digital Signage is a web-based service, so it’s easy to modify and schedule content from any Windows or Mac OS computer with a web browser, no matter where you are. The player software automatically displays the latest content. 
Whether it’s in a store, lobby, office or at an event, business owners can produce high-quality digital signage without any technical or design experience.

Corel Digital Signage is offered with a no-risk, 15-day trial period and is available in North America for $29.95/month (USD).

Tuesday, October 28, 2014

Go2Digital selects BroadSign for digital signage in Croatian shopping malls

Croatian digital signage network, Go2Digital, LLC, has selected BroadSign International, LLC’s cloud-based digital signage software to power its screens in shopping malls – the first network of its kind in the country.

The initial deployment consists of 50 double-sided totems with 65” screens across the top 17 malls in Croatia. Reaching over 2.2 million unique visitors each month, Go2Digital’s network has more viewers than the nation’s leading online portal and most-watched TV channel.

“BroadSign’s focus on ad-based DOOH networks and great references are what initially drew Go2Digital to its platform,” said Edin Pasalic, CEO and Co-Founder at Go2Digital. “Now that we’ve completed deployment, BroadSign’s automation allows us to minimize operating costs by maintaining a large network with one employee and maximize advertising opportunities by using criteria to quickly target campaigns to specific screens. These features demonstrate just why BroadSign is the number one provider of digital signage software.”

Running an ad-based model, Go2Digital accommodates the short shopping mall dwell time with 90-second loops divided into 15-second slots. Advertisers like Samsung, Unilever and Croatia’s leading telecommunications provider, Hrvatski Telekom, target specific audiences at certain times of the day through unique and interactive campaigns that complement or serve as a substitute to national TV and online outlets.

“The BroadSign platform is a robust and reliable means for enterprise networks to push the envelope when it comes to widespread advertising campaigns that rely on hyperlocal targeting,” said Skip Beloff, Vice President of Sales at BroadSign. “Go2Digital understands the Croatian market and we look forward to enabling its establishment of the largest national DOOH network as it expands into additional shopping malls and verticals.”

Go2Digital plans on bringing screens into supermarkets, transit venues and city networks, with a goal of 500 screens throughout Croatia in the near future. “We are following in the footsteps of major global network operators in terms of our regional strategy, verticals and of course, selecting the industry standard for software,” added Pasalic.

Wednesday, October 22, 2014

Astral OOH partners with Ayuda to power digital signage

Ayuda Media Systems, makers of their namesake software platform for DOOH networks, announced today that Astral Out-of-Home has chosen Ayuda Media Systems’ Splash™ digital signage software CMS and player to manage the content, playback, and reporting of all its digital assets in Canada. Astral-Out-of-Home, a division of Bell Media, is one of Canada’s largest and most recognized OOH operators whose traditional and digital media assets reach millions of Canadians in several major Canadian cities.

Demonstrating how smooth and effortless the transition has been, in just one month Astral Out-of-Home has already implemented Ayuda’s Splash player on many of its high profile digital billboards in most major Canadian DMAs including Montreal, Vancouver, Calgary, and Edmonton. The rollout will continue quickly to all of Astral Out-of-Home’s digital assets in additional prime locations within Toronto, Montreal, and Quebec City on digital billboards, airports, and downtown street furniture and digital columns.

“At Astral Out-of-Home, we take pride in being Canada’s innovation leaders in digital out-of-home advertising. Our partnership with Ayuda Media Systems solidifies that position,” said Benjamin Mathieu, Director, Business Development, Transport, and Technologies, Astral Out-of-Home. “Ayuda Media Systems’ Splash™ digital signage software was chosen because it’s perfectly suited to our operational needs and is tailored to support the growth of our multiple Digital networks as well as continuing to meet and exceed our clients’ high standards.”

“This is a signature win for Ayuda” states Daniel Fleischer, Ayuda’s Vice-President of Global Business Development. “Astral Out-of-Home’s RFP process for this project was one of the most rigorous we’ve ever seen, and it’s an honor to have won it. This home-turf win is especially meaningful given the plethora of digital signage vendors right here in Montreal.” Fleischer continues: “A premiere company like Astral Out-of-Home commands excellence from all their partners, and choosing Ayuda is an honor that could only be bestowed upon a best-in-class digital signage software vendor.”

Andreas Soupliotis, Ayuda’s CEO, also enthusiastically commented: “Ayuda is delighted to be powering some of the most prestigious, high-traffic, digital locations across Canada. The deployment continues to proceed smoothly, and everything about the project just works. We’re looking forward to assisting Astral Out-of-Home as they continue to rapidly enlarge their digital footprint to major Canadian markets.”

Thursday, October 2, 2014

X2O Media appoints new Vice President of Sales

MONTREAL - Oct. 1, 2014 - X2O Media, a leading provider of real-time visual communications solutions, today announced that the company has named Darin Crosby as its Vice President of Sales. In his new role, Crosby will manage the company’s overall sales efforts, including collaborating closely with X2O Media’s channel partners and customers around the globe.

“We are proud to welcome Darin to our executive team,” said David Wilkins, President of X2O Media. “His deep industry and sales experience combined with his strategic vision will be key as we continue to grow our presence as a visual communications solutions provider. We are confident that Darin will bring a wealth of perspectives and insights to help us develop and grow our business.”

With more than 20 years of senior sales executive experience in technology-related industries, Crosby most recently served as Director of Sales, U.S. West for Evertz Microsystems — a global manufacturer of broadcasting equipment. In addition, he has held leadership positions as President of both Miranda Asia and Miranda USA, where he strengthened the company’s sales force and solidified key partnerships across the regions. Prior to his tenure at Miranda, he served as Worldwide Sales Manager for the Matrox Electronic Video Products Group, growing the worldwide reseller channel to promote and launch a flagship video editing system and computer graphics products. Earlier in his career, he led the Broadcast Division of VertigoXmedia Inc., the company from which X2O Media spun off in 2006. Crosby holds a Bachelor of Commerce from Concordia University.

“I’m excited to join the X2O Media team at such a key juncture and look forward to bolstering the brand’s momentum in the market,” said Crosby. “With innovative visual communications solutions that span the entire content creation and management workflow, X2O Media is poised for continued success impacting both operational efficiencies and collaboration in a variety of sectors from the enterprise to retail and beyond.”