Croatian digital signage network, Go2Digital, LLC, has selected BroadSign International, LLC’s cloud-based digital signage software to power its screens in shopping malls – the first network of its kind in the country.
The initial deployment consists of 50 double-sided totems with 65”
screens across the top 17 malls in Croatia. Reaching over 2.2 million
unique visitors each month, Go2Digital’s network has more viewers than
the nation’s leading online portal and most-watched TV channel.
“BroadSign’s focus on ad-based DOOH networks and great references are
what initially drew Go2Digital to its platform,” said Edin Pasalic, CEO
and Co-Founder at Go2Digital. “Now that we’ve completed deployment,
BroadSign’s automation allows
us to minimize operating costs by maintaining a large network with one
employee and maximize advertising opportunities by using criteria to
quickly target campaigns to specific screens. These features
demonstrate just why BroadSign is the number one provider of digital
Running an ad-based model, Go2Digital accommodates the short shopping
mall dwell time with 90-second loops divided into 15-second slots.
Advertisers like Samsung, Unilever and Croatia’s leading
telecommunications provider, Hrvatski Telekom, target specific audiences
at certain times of the day through unique and interactive campaigns
that complement or serve as a substitute to national TV and online
“The BroadSign platform is a robust and reliable means for enterprise
networks to push the envelope when it comes to widespread advertising
campaigns that rely on hyperlocal targeting,” said Skip Beloff, Vice
President of Sales at BroadSign. “Go2Digital understands the Croatian
market and we look forward to enabling its establishment of the largest
national DOOH network as it expands into additional shopping malls and
Go2Digital plans on bringing screens into supermarkets, transit
venues and city networks, with a goal of 500 screens throughout Croatia
in the near future. “We are following in the footsteps of major global
network operators in terms of our regional strategy, verticals and of
course, selecting the industry standard for software,” added Pasalic.