Wednesday, February 27, 2013

Dot2Dot Communications ad system chosen to manage Montreal digital bus shelter network

Quebecor Media Inc. has chosen Dot2Dot Communications' Ad Manager to manage and maintain their  recent win for the Société de transport de Montréal's network of 1,350+ bus shelters.

Quebecor Media was chosen, following a call for proposals, to manage the installation, maintenance and advertising operations of the Société de transport de Montréal’s (STM) network of bus shelters for the next twenty years. To help it with this project, Quebecor Media retained the advisory services of Clear Channel Outdoor Canada.

Dot2Dot Communications, who is Scala's Canadian master distributor, acquired Ad Manager from Scala, and provides it as a centrally installed, remotely accessible media management system (available in French) to be used in conjunction with Scala Content Manager and 3rd party applications through an open API.

“We are very pleased and proud both to have won this highly competitive bid to provide a media management system to a company of Quebecor Media’s stature and importance and to have met the aggressive timelines of going from signature to fully implemented in less than 6 weeks,” says Andy McRae, General Manager for Dot2Dot Communications.

Thursday, February 14, 2013

Kal Tire runs ads based on weather on Astral Digital

Canadian weather can be harsh. The mix of cold, snow and rain can make for very unpredictable road conditions. And that’s exactly what Kal Tire is banking on.

Kal Tire is running a new winter campaign in Toronto and Vancouver on the 
Astral Out-of-Home Digital Network that keeps motorists up to date on current weather, and how roads and driving conditions are being affected. Drawing on up-to-the-minute data and forecasting, the digital displays will provide useful information and present visuals that match the current conditions. So whether rain is falling, snow is blowing or sun is shining, motorists will know what to expect from the drive ahead.

This campaign is based in the understanding that consumers are drawn to ads and visuals that reflect their current reality. The technology that powers Astral Out-of-Home’s Digital Network enables clients to make the most of this concept while also providing a useful and creative service that will get people’s attention and help get everyone to their destination safely.