Quebecor Media Inc. has chosen Dot2Dot Communications' Ad Manager to manage and maintain their recent win for the Société de transport de Montréal's network of 1,350+ bus shelters.
Quebecor Media was chosen, following a call for proposals, to manage the installation, maintenance and advertising operations of the Société de transport de Montréal’s (STM) network of bus shelters for the next twenty years. To help it with this project, Quebecor Media retained the advisory services of Clear Channel Outdoor Canada.
Dot2Dot Communications, who is Scala's Canadian master distributor, acquired Ad Manager from Scala, and provides it as a centrally installed, remotely accessible media management system (available in French) to be used in conjunction with Scala Content Manager and 3rd party applications through an open API.
“We are very pleased and proud both to have won this highly competitive
bid to provide a media management system to a company of Quebecor
Media’s stature and importance and to have met the aggressive timelines
of going from signature to fully implemented in less than 6 weeks,” says
Andy McRae, General Manager for Dot2Dot Communications.