Tuesday, September 14, 2010

Traffic Expands Adds Digital Signage by Buying Neo Canada

Traffic, a Montreal-based shopping mall advertising signage company, has consolidated and purchased Neo Advertising Canada to expand it product offering and geographic coverage. Since 2008, Traffic Adverting and Neo Advertising formed a partnership to deliver a wider variety of products, as well a greater expertise in place-based media within shopping centres.

With the formation of Neo-Traffic, the company now incorporates digital signage into the range of services it provides and gains access to 16 new Canadian advertising markets while acquiring 500 digital screens.

"We are very proud of our growth. In the space of only five years, we have added 120 malls to our network across the country. With this acquisition we are now in a position to reach 2.8 million consumers a day from coast to coast. Neo-Traffic now holds nearly 65% marketshare of Canada's shopping malls with 70 or more stores," added Tapiéro, who also pointed to the important role Fonds de Solidarité FTQ has played in the firm's development.

Despite being active in the industry for only five years, Neo-Traffic has earned an excellent reputation among shopping mall owners and managers for its outstanding service, innovative product designs, and specialized expertise dedicated exclusively to shopping malls.

"We have been visionaries in our field from the outset, and quickly carved out a place for ourselves as a leading industry player. Today Neo-Traffic is the only company specializing exclusively in the shopping mall environment and offering a comprehensive Marketing's solution. Impact is taken a step further when the signage is combined with the experiential marketing of Promotions SPEED, which Neo-Traffic owns through Media Group," added Ronald Tapiéro.

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