Wednesday, April 30, 2014

Veterinary office network switches to BroadSign

PetCARE TV, LLC, the subsidiary of Care Media and CaerVision, has converted its network of 1,750 screens to BroadSign International, LLC’s leading digital signage software platform. The healthcare network plans to be situated in 5,000 locations by 2016.

Founded in the early 1990’s, PetCARE TV operates 32”-42” LED screens in the waiting rooms of veterinarian offices and holds close to a 100% market share within the vertical.

The network’s audience of over 1.5 million viewers per month are exposed to 40 minutes of educational content per hour, lessening perceived wait time and informing viewers of the procedures and services offered by the veterinarian. The remaining 20 minutes are set for advertising by big box retailers, pharmaceutical companies and brands for packaged goods such as cat litter and dog food.

Doctors running PetCARE TV’s eight hour content loop are able to customize it as desired, and appreciate the network for its help in selling services and products while educating and entertaining pet owners.

“PetCARE TV is the product of two separate networks that were running on different software platforms, which created a huge headache,” said Kim Sarubbi, President of PetCARE TV. “BroadSign allowed us to migrate to one platform and its software possesses all the features and benefits we were looking for. It was a real win-win situation.”

BroadSign features used by PetCARE TV include monitoring to ensure screens are consistently on and reporting to seamlessly assist in the fulfillment of ad buy contracts.

“BroadSign has developed an exceptional reputation in the healthcare and point-of-care spheres,” said Skip Beloff, BroadSign’s Vice President of Sales. “We are happy to provide our services to PetCARE TV and know that they, along with our other healthcare customers, will continue to request new innovations that only BroadSign can deliver.”

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