Toy's R Us selected Cineplex Digital Media as the in-store digital merchandising provider

Cineplex Digital Media has announced that it has been selected by Toys "R" Us Canada to install an in-store digital signage and kiosk network for their new concept store in Langley, British Columbia.

The new integrated network has the goal of elevating the shopping experience and making it easier for customers to locate the products they are looking for, get more information and make purchases directly from a number of kiosks located throughout the store that Toys "R" Us are dubbing the 'endless aisle'. Purchases completed at the kiosk can either be picked up at the front of the store or shipped directly to the customer's home.

The installation includes a large 2x2- 55" screen video wall, six 18.5" digital end caps and four POS integrated kiosks. All content creation for the kiosks and content management for the digital end caps and feature wall signage will be lead by Cineplex Digital Media.