Kinetic Canada selects MiQ and Hivestack to power out-of-home advertising marketing intelligence solution

August 8, Toronto, Canada – MiQ, Hivestack and Kinetic Canada have announced today the launch of Canada’s first fully-integrated digital-out-of-home (DOOH) buying and planning tool, creating efficient, newer and easier ways of buying and measuring out-of-home (OOH) media all within one consolidated dashboard.

The collective partnership seeks to solve the fragmentation of traditional OOH players, DOOH platforms and data experts, providing unified and world-class OOH planning and measurement technology to an exploding channel.

“Partnering with Hivestack and Kinetic Canada validates an emerging product focus for MiQ from digital-out-of-home planning, execution and measurement,” says Jason Furlano, VP, Sales of MiQ. “Our marketing intelligence solution will ultimately help advertisers measure the effectiveness of their out-of-home media spend.”

“Our partnership with MiQ and Kinetic Canada will have a seismic impact on the Canadian digital-out-of-home landscape,” says Andreas Soupliotis, Founder & CEO of Hivestack. “Digital marketers will have the ability to connect with tailored audiences on digital-out-of-home screens that will drive measurable business outcomes at all stages of the purchase funnel, from brand awareness right down to conversion”.

“The digital transformation of out-of-home has evolved rapidly and will continue to do so in the coming years”, says Kevin McDonald, Owner & CEO of Kinetic Canada. “This partnership and our collective investment in tools, technology, data and research gives our clients a definitive competitive advantage when buying digital-out-of-home”.

Hivestack has created a custom DSP specifically for Kinetic that leverages mobile data intelligence from MiQ and their partners, which will allow Kinetic to activate and optimize inventory in real-time, as well as provide footfall and other attribution models for their clients.

This year, DOOH is forecasted to capture 40 per cent of OOH ad spend, representing a global spend of $16 billion.

About MiQ

MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes.

Founded by Lee Puri and Gurman Hundal in 2010, MiQ company currently employs over 550 people across 15 offices located in North America, Europe and APAC. The world's leading brands and media agencies such as American Express, Avis, Lenovo, Unilever, Microsoft, GroupM, Publicis and IPG work with MiQ. In the last year, the company has won various awards including Fastest Growing Tech Company of the Year at the Stevie Awards, Most Effective Use of Data at The Drum's Digital Trading Awards USA, and The Sunday Times International Track 200.

About Hivestack

Hivestack is a location-based marketing technology company that drives business outcomes. Digital marketers use Hivestack's technology to connect with custom audiences in the physical world based on consumer behavior and audience movement patterns. Hivestack is a full-stack platform that enables digital marketers to transact with DOOH publishers programmatically. The platform’s unique value proposition to marketers include audience science that analyzes massive privacy-compliant mobile datasets for the purposes of measurement and DOOH ad serving. The company was founded in 2017, and has offices in Canada, US and Australia and is currently undergoing a worldwide expansion.

About Kinetic

Kinetic, the world's largest and most innovative Out-of-Home (OOH) planning agency brings forward the future of OOH communication for brands. Kinetic uses intelligence, technology and creativity for brands to communicate with valuable audiences on the move. Kinetic persistently pioneers new ways to make OOH interactive, social, and measurable. A global agency network within WPP, Kinetic has 27 offices in 16 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands.