Broadsign, a leading cloud-based digital signage software provider headquartered in Montreal, was chosen to power dynamic pre-show experiences across Landmark Cinemas 319 screens spanning 45 cinemas in Canada.
Landmark will use Broadsign’s content management system (CMS), Broadsign Control, to automate scheduling and distribution of advertising, behind-the-scenes footage, and other pre-show content to screens across its network. Broadsign’s CMS can automatically schedule content based on movie genre, film rating, audience, and more when serving targeted national, regional, and hyper-local content to Landmark’s estimated 12 million annual moviegoers.
“A great pre-show experience is a part of what consumers love when they go to the movies, which presents a fantastic opportunity for content providers and advertisers looking to reach a captive, receptive audience,” said Bill Walker, CEO Landmark Cinemas. “Standardizing on Broadsign’s platform makes it easier for us to deliver an engaging pre-show for our customers, while providing us with the platform to scale and attract advertisers to increase our revenue stream.”
Landmark Cinemas, a subsidiary of Kinepolis Group NV, Belgium, is Canada’s second largest motion picture, theatre exhibition company with 45 cinemas and 319 screens throughout Western Canada, Ontario and the Yukon Territory. Landmark’s corporate headquarters is in Calgary, Alberta.
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