Broadsign agrees to purchase Ayuda Media Systems

Broadsign has announced that it has agreed to acquire one of its closest rivals (not just competitively but geographically as they are both headquartered in Montreal), Ayuda Media Systems. The combined power of Broadsign and Ayuda will enable the company to streamline business operations across all of their inventory, digital and classic. The transaction is expected to close in the second quarter of 2019.

“This is a tremendous opportunity to bring together two market leaders in OOH software. Together we can help media owners drive greater efficiency in their business while at the same time realize the full potential of the industry as it becomes increasingly digital,”  said Burr Smith, President and CEO of Broadsign. “The OOH industry has never been in a better place. However, to accelerate growth even more, media owners and their advertisers need access to the most innovative capabilities available, such as tools for revenue optimization and the ability to sell via programmatic buying channels — both of which we can help them access.”

Ayuda’s present CEO, Luc Filiatreault, and all of the talented members in their development, operations, sales and services leadership teams have agreed to join Broadsign. Their impressive client roster includes AdShel (Australia), Astral (Canada), OUTFRONT Media (Canada), Rouge Media (Canada), Ströer (Germany), VGI Global Media (Thailand), and VMO (Australia).

“The historical coming together of Broadsign and Ayuda makes so much sense,” said Andreas Soupliotis, Founder of Ayuda Media Systems. “The combined offering of both companies creates an unprecedented best-ever offering for out-of-home media owners. I am thrilled to see these two powerhouse teams unite. The future of our industry is brighter than ever.”