The Huffington Post Canada teamed up with Starcom MediaVest Group to launch The Huffington Post Canada Windows 8 app by using interactive videowalls in key locations in three cities across Canada.
Provided by Orlando, Fla.-based Monster Media,
a digital-out-of-home advertising company, the interactive digital
boards are live in key locations, including Toronto's Union Station,
Calgary South Centre Mall, Vancouver City Centre subway station and soon
at Toronto Eaton Centre. Commuters and shoppers will see the HuffPost
Canada Windows 8 app in action and will be able to touch the 6-by-9-foot
interactive screens to interact and experience it on site.
The Huffington Post Canada
Windows 8 app gives users access to a wealth of content, including
HuffPost Canada's unique blend of Canadian programming, original
reporting, photo and video galleries, blogs, social news and sharing.
The app is currently available for download at the Windows 8 app store.
were thrilled to have the opportunity to collaborate with Starcom
MediaVest Group to bring a Huffington Post Canada Windows 8 app to life,
and even more excited to be able to drive trial of the experience
through an innovative digital activation in key high traffic locations
across Canada. This is a great example of how we are able to collaborate
with partners to bring multifaceted marketing programs to life for our
consumers," said Laura Pearce, director of marketing, AOL Canada Toronto.
partnership with AOL we are continuing to bring innovative solutions to
the marketplace that stretch beyond advertising and truly begin to
intersect technology and content to create beautiful user and brand
experiences," added Heather Loosemore, director digital and content,