Astral Out-of-Home, a division of Astral Media Inc. (ACM.A ACM.B), announced today the addition of six new digital advertising faces on Toronto's Gardiner Expressway. Three 14X48 faces will be added to the largest outdoor digital network in Canada, bringing the total to 44 faces—including 20 in Toronto. The faces will be installed in January 2013. These additions consolidate Astral Out-of-Home's leadership position in digital outdoor digital advertising in Canada.
The six new faces will also include three spectacular new vertical
products that measure 24 feet long by 32 feet high. These unique and
innovative landmark locations will be offered as exclusive properties to
advertisers who want to secure their permanent presence along one of
Canada's busiest thoroughfares leading in and out of the Toronto
"Astral Out-of-Home is proud to consolidate its leadership position in
digital outdoor advertising on one of the busiest thoroughfares in
Toronto," said Luc Sabbatini, president of Astral Out-of-Home. "We
maintain our commitment to both the expansion of our Digital Network and
to our advertisers by continuing to offer them new and innovative ways
to connect with consumers in the out-of-home space."
The digital faces feature advanced LED (light-emitting diodes) display
technology, capable of reproducing millions of colors in high
resolution and providing remarkable readability night and day. Astral
Out-of-Home's Digital Network and new vertical advertising faces are
programmed on demand and managed remotely from Astral's state-of-the-art
and ultra-modern control and broadcast centre in Montréal.