Thursday, September 13, 2012

Wawa rolls out ADFLOW Digital Signage across 600 C-stores

Convenience store leader, Wawa, Inc., has   selected ADFLOW to power digital signage in its chain of over 600 stores across the United States, including brand new locations in the Central Florida market.
Following a successful 25-store pilot with ADFLOW, Wawa has integrated digital marketing  as part of a redesigned foodservice area which features a fresh and appetizing new look.

"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go” said Howard Stoeckel, CEO of Wawa.

Wawa is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.

"The feedback from customers and store associates was extremely positive after our initial rollout,” said Steve Gamble, Manager, Marketing Services, Wawa. “With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with."

Steve and team recently spoke about their digital signage project in this audio clip, which outlines the steps they took to evaluate and select ADFLOW.

Steve Kartonchik, VP of Sales at ADFLOW added, "We have been fortunate in this project to work with some great people at a leading operator. It has been a rewarding experience helping the Wawa Marketing, IT and Operations team implement their digital signage strategy across their stores."

1 comment:

  1. DailyDOOH met up with Mike Abbott, president of ADFLOW Networks from his office in Burlington, Ontario, and had a chat about his company’s recent deployment: