Tuesday, February 24, 2015

US Hispanic digital signage network, Admirable, deploys with BroadSign

Miami, Florida. February 24, 2015. Admirable LLC, the nation’s largest Hispanic digital signage network, has completed its initial deployment of 265 screens using BroadSign International, LLC’s cloud-based software.

Situated in Hispanic restaurants, Admirable’s 42” LED screens reach about 2.5 million visitors per month who designate eating out as their number one leisure activity. A seated dwell time of 45 minutes to two hours has enabled Admirable to divide its 12-minute loops between global, country-specific and local news, entertainment, advertising and each restaurant’s own messaging.

“The BroadSign platform was made for ad-based networks such as our own. Its performance reports have been crucial for establishing a level of trust with our advertisers that would have been difficult using other software,” said Kristian Diaz, Chief Technology Officer at Admirable.

“The ability to use triggers and add custom integrations through BroadSign’s SDK has been a source of innovation for our interactive campaigns, and BroadSign’s rules-based approach frees up time for our network operations team to focus on clients, offering great responsiveness and flexibility.”

Advertisers can easily segment Admirable’s audience by age (almost 50% are young adults), country of origin, location and income level, and include Telemundo, United Airlines, AARP, MetroPCS and Corona.

Admirable ran a network-wide campaign for Corona during FIFA World Cup 2014, enabling viewers to vote on game results and view them on the screen in real-time. Since Corona was sold onsite, Admirable was able to measure a 19% sales lift. The network is featuring more campaigns of this nature to assess engagement levels and correlations with factors like copy, length and rewards.

“As innovators in the digital signage space, we enjoy assisting our customers in maintaining the same role in their domains,” said Skip Beloff, Vice President of Sales at BroadSign. “Admirable is a fabulous example of a network that has focused on a specific vertical and viewership, and makes constant use of our features to deliver campaigns that connect with viewers. Advertisers thank them for that.”

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