Miami, Florida. February 24, 2015. Admirable LLC, the nation’s largest Hispanic digital signage network, has completed its initial deployment of 265 screens using BroadSign International, LLC’s cloud-based software.
Situated in Hispanic restaurants, Admirable’s 42” LED screens reach
about 2.5 million visitors per month who designate eating out as their
number one leisure activity. A seated dwell time of 45 minutes to two
hours has enabled Admirable to divide its 12-minute loops between
global, country-specific and local news, entertainment, advertising and
each restaurant’s own messaging.
“The BroadSign platform was made for ad-based networks such as our own. Its performance reports
have been crucial for establishing a level of trust with our
advertisers that would have been difficult using other software,” said
Kristian Diaz, Chief Technology Officer at Admirable.
“The ability to use triggers and add custom integrations through
BroadSign’s SDK has been a source of innovation for our interactive
campaigns, and BroadSign’s rules-based approach frees up time for our network operations team to focus on clients, offering great responsiveness and flexibility.”
Advertisers can easily segment Admirable’s audience by age (almost
50% are young adults), country of origin, location and income level, and
include Telemundo, United Airlines, AARP, MetroPCS and Corona.
Admirable ran a network-wide campaign for Corona during FIFA World
Cup 2014, enabling viewers to vote on game results and view them on the
screen in real-time. Since Corona was sold onsite, Admirable was able to
measure a 19% sales lift. The network is featuring more campaigns of
this nature to assess engagement levels and correlations with factors
like copy, length and rewards.
“As innovators in the digital signage space, we enjoy assisting our
customers in maintaining the same role in their domains,” said Skip
Beloff, Vice President of Sales at BroadSign. “Admirable is a fabulous
example of a network that has focused on a specific vertical and
viewership, and makes constant use of our features to deliver campaigns
that connect with viewers. Advertisers thank them for that.”