TravelCenters of America choose ADFLOW Networks to power digital signage network

ADFLOW Networks, a Burlington ON-based provider of digital signage solutions, announced that TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, will be deploying  ADFLOW’s digital signage systems at many of  its locations.

ADFLOW’s technology platform, in particular its customization capability, along with their demonstrated customer experience in the convenience store industry, were key factors in the selection.

Following an extensive test period and proof of concept, a nationwide deployment to many of the TA Truck Service and PetroLube Truck Service Centers is well underway. TravelCenters has integrated this digital signage with its enterprise ERP systems for the Truck Service division of its business, making it possible to present localized real-time pricing data from SAP.  In addition, the name and phone number of the branch manager, provided from the company’s PeopleSoft system, has been integrated with the ADFLOW digital signage network.  The approach ensures pricing information and the Branch Manager’s contact details are up to date and accurate on the menu boards.

ADFLOW Networks has become the digital engagement platform of choice for a growing number of petroleum and convenience store retailers in North America. “We are delighted to include TravelCenters as a customer,” said Gary Davies, Executive Vice-President, Sales and Marketing: “Our customers are looking for easy to deploy and easy to manage in-store digital signage that allow them to effectively target consumers and enhance the customer experience. With 24/7 installation expertise, technical support, project management and content consulting and creation services, our turn-key solution makes it easy to deploy.  Our system’s ability to be integrated into our customers’ media asset management, marketing supply chain and enterprise systems makes it easy and cost-effective for them to manage”.