Monday, November 2, 2009

Atlantic Lottery using Augment Reality to get people dreaming of winning it big

Dave Haynes over at sixteen-nine caught this great use of Augmented Reality by Atlantic Lottery to promote their new "Lotto Max" game by picturing people in dream locations.

People walking by four storefronts across Atlantic Canada are caught on camera and are displayed on a rear-projection screen taking part in activities that are only possible post-Lotto Max win (although the image depicts somebody that seems to be sky-diving--something that's definitely possible without big bucks).

The project was executed by Volt, Time and Space Media, and Ad Dispatch.

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