Manufacturer Toyo Tires Canada Inc. has established a digital signage merchandising network in 79 O.K Tire retail locations across Canada. The network deployment and management is performed by The Data Works using the Scala software platform as the backbone.
Each store will have 1-2 LCD screens (32-42" NEC's) showing Toyo Tire and O.K Tire messages, interspersed with entertainment programming provided by AutoNetTV. The individual retailers, that pay a monthly membership and maintenance fee, will soon be able to put content specific to their location.
Toyo Tires Canada plans to expand their digital signage network to its 1600 resellers.
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