Wednesday, October 3, 2012

Titan Digitizes Select Vancouver Highways


Toronto, October 1, 2012 – Titan is adding more digital inventory to the Canadian market place – this time with an expansion in Vancouver, the largest city in Western Canada. 
In November, Titan will be adding a total of eight digital display faces. Three locations will be available as 14’h x48’w superstructure displays and one will measure 10’h x35’w. The displays run a one-minute loop of content with six advertisers in 10-second increments.                                       

“Some of Canada’s most highly traveled highways run through Vancouver, a city with more than 2.3 million residents,” said Jörg Cieslok, Executive Vice President and General Manager of Canada for Titan. “Our digital screens are so effective because they stand out on these thoroughfares with little to no other advertising competing for attention.” 

The digital displays can be seen at the following locations: 

Highway 91 

This site is located just south of the Queensborough community on the corner of Dyke road, Eastbound Boundary road and highway 91 towards the Alex Fraser Bridge. Highway 91 is highly traveled by daily commuters exiting and entering New Westminster and Burnaby. This highway is accessible from multiple cities such as Richmond, Delta and Surrey. 

Highway 91A beside the Queensborough Bridge 

Located on highway 91A beside the Queensborough Bridge, this location will capture the attention of commuters travelling to and from Vancouver and New Westminster. Located north of Boyd Street, this location attracts an audience that travels the Queensborough connector to highway 91, Stewardson Way or Marine Way. 

Pattullo Bridge 

Located south of Queen’s Park and north of the Pattullo Bridge, this location will capture the attention of drivers accessing Columbia/Stewardson Way. Residents of Burnaby, Surrey and Delta will by pass this digital display as they commute to and from Vancouver. 

Trans-Canada 1 

Located on Brunette, with exit visibility from highway 1 and Brunette interchange, this digital display will attract attention of residents from Burnaby, Surrey and Coquitlam and provide key messaging to commuters as they frequent Brunette as a main thoroughfare to and from Vancouver. 

About Titan 

Titan is a full service media company specializing in Out-of-Home advertising. Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital OOH and Mobile solutions. Titan furnishes national and local clients with creative media solutions in the North America’s top markets including Vancouver, Montreal, Toronto, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Pittsburgh, Seattle, Minneapolis/St. Paul and Charlotte. 

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