X2O Media announced the launch of its new platform called
“X2O,” which enables businesses and organizations to communicate more
effectively using stunning TV-like channels across multiple devices. X2O
Media is no stranger to the digital content software business, having
created several generations of products that simplify the creation of
sophisticated graphics and video content. Built using the HTML5
standard, the new X2O platform allows users to create rich media
channels quickly and easily — featuring HD video, 3D animations, charts
and graphs, and links to live data sources — and publish those channels
across desktop PCs, smartphones, tablets, and digital signage displays.
In creating its next generation platform, X2O Media went back to the
drawing board in order to simplify the content creation and management
process even further. With the new X2O platform, users can easily
communicate key messages and data to the right person, at the right
time, and on the right device using a concept of channels that resemble
what viewers watch on TV. These dynamic and eye-catching channels not
only break through information clutter, but provide timely information
that can be acted upon immediately, directly impacting the bottom line.
The new X2O platform allows users to:
- Create Media-Rich Channels — An intuitive,
drag-and-drop authoring tool lets users with no technical knowledge
quickly create channels featuring video, still images, PowerPoint® slides, and data-driven graphics that engage audiences.
- Link to Numerous Data Sources — X2O provides a simple way to link graphics to corporate databases like SAP® and Oracle®, Excel®
spreadsheets, or RSS feeds. Players render graphics in real time to
ensure up-to-date information every time the channel is viewed.
- Socialize Channels — Include user-generated
content from popular social media siteslike Twitter™, YouTube™, and
Facebook, and add mobile interactivity instantly by displaying QR codes.
- Publish Channels to any Device — X2O makes it easy
for users to publish channels to one person, one team, or entire
departments on the most appropriate device including desktop PCs,
tablets, smartphones, or digital signage displays of any size or
configuration.
“Compelling graphics and visuals communicate information with far
more impact than other forms of communication like email, which
ultimately translates into a direct competitive advantage,” said David
Wilkins, CEO and President of X2O Media. “With support for HTML5, the
new X2O platform takes creating captivating channels to a new level. Now
anyone can cost-effectively create TV-like channels without having to
be a graphics designer or database expert.”
The X2O platform will be on display in the X2O Media booth at CETW
2012 in New York, Nov. 7-8; and at the SharePoint Conference in Las
Vegas, Nov. 12-15. More information on the new X2O platform and upcoming
events is available at
www.x2omedia.com.
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