Acklands-Grainger Inc. (AGI), the leading supplier of industrial, safety and fastener products in Canada, is trying to enhance their customer’s shopping experience by implementing an in-store Digital Signage network. Installed within stores across Canada by ADFLOW Networks and powered by ADFLOW’s Dynamic Messaging System, the AGI network will display important information and supplier advertisements on a 42” LCD display behind the POS counter.
Acklands-Grainger's goal was to reach out to customers in a new and innovative way that engages the customers as they shop. The AGI stores are very large and Digital Signage helps to showcase information in a noticeable way, rather than using static signs that are easily missed or ignored.
Acklands-Grainger has also decided to generate ad-revenue by incorporating third party advertising. They sell ad space to current suppliers that pay to advertise on the 170-branch AGI in-store network. This strategy can offer a high ROI on Digital Signage Networks and allow key suppliers to advertise to a highly targeted market; a win-win situation.