Monday, May 30, 2011

Industrial Product Supplier Acklands-Grainger Gets ADFLOW Digital Signage


Acklands-Grainger Inc. (AGI), the leading supplier of industrial, safety and fastener products in Canada, is trying to enhance their customer’s shopping experience by implementing an in-store Digital Signage network. Installed  within stores across Canada by ADFLOW Networks and powered by ADFLOW’s Dynamic Messaging System, the AGI network will display important information and supplier advertisements on a 42” LCD display behind the POS counter.

Acklands-Grainger's goal was to reach out to customers in a new and innovative way that engages the customers as they shop. The AGI stores are very large and Digital Signage helps to showcase information in a noticeable way, rather than using static signs that are easily missed or ignored.

Acklands-Grainger has also decided to generate ad-revenue by incorporating third party advertising. They sell ad space to current suppliers that pay to advertise on the 170-branch AGI in-store network. This strategy can offer a high ROI on Digital Signage Networks and allow key suppliers to advertise to a highly targeted market; a win-win situation.

Over 30 Broadway Theatres Get Omnivex-powered Digital Signage

Omnivex Corporation, Microsoft Gold Certified Partner and provider of enterprise-level software for digital signage networks, announced that their Moxie software is being used in over thirty Broadway theatres to manage content on digital screens throughout these facilities. The software is used to communicate with the thousands of visitors who attend Broadway performances every year. The three major Broadway theatre owners (The Shubert Organization, the Nederlander Organization, and Jujamcyn Theatres) recognized the opportunity to communicate with Broadway theatergoers in a more clear and consistent way. By creating the new "InTheatre Network," Broadway is better able to drive theatergoers' excitement and anticipation of seeing a show and bring a new sense of energy to the theatres.

Omnivex Moxie Digital Signage Software Used in Over 30 Broadway Theatres

As part of this collaborative effort, The Shubert Organization is hosting the Moxie digital signage server, which allows all Broadway users to employ Shubert's sophisticated IT infrastructure and technical aptitude, reducing their need to have these resources in-house. Moxie software gives the venues the ability to manage their own digital signage content, but share in the joint InTheatre Network branding and technology. The system also gives all administrators access to shared media assets to promote Broadway productions as a whole. "Omnivex Moxie was selected for its ability to permission user groups, its graphic capabilities, and for its ability to consolidate other theatre functions into one system," said Jennifer Tattenbaum, Director of Interactive Services, The Shubert Organization. The theatre lighting and audio on the digital screens are now linked, which allows the theatres to turn off the audio on all of the screens when the lights are dimmed for show time, all with the flick of a switch.

Phase one of the deployment currently includes over 35 screens on the network in 20 theatres. Notable theatres in phase one include: The Shubert Organization’s Imperial, Shubert, Winter Garden, and Broadway theatres (home to Billy Elliot, Memphis, Mamma Mia!, and Sister Act respectively) and Nederlander’s Palace and Minskoff Theatres (home to Priscilla Queen of the Desert and The Lion King respectively). Each of the theatre companies has an in-house content administrator to remotely manage the content on the screens in the theatres owned by that company. This not only ensures that each company maintains control over their branding and messaging, but also allows them to incorporate the shared Broadway media assets.

Omnivex Moxie Digital Signage Software Used in Over 30 Broadway Theatres

The screens are located inside the theatres and box office lobbies. They are being used to promote upcoming shows, service information (such as locations of restrooms, show times, run time of shows, etc.), and dynamic messaging all in an effort to improve communication with guests at the various theatres. "The addition of the digital signage has provided the theatres with a new vibe and a move to modernity," said Tattenbaum. She continued, "The deployment has been very successful and has lead us to begin to update all aspects of our communications."

The next phase of the project will include additional screens on the network, placing screens on the exterior of the theatres, and making the system more interactive by allowing guest to send text and picture messages to the screens through their mobile devices. As well, Shubert hopes to attract additional theatre companies to join the InTheatre Network.

Bauer Hockey Looking to Win Big With Digital Sigange

ScreenScape Digital Signage Network announced that Bauer Hockey, the world's leading manufacturer of ice hockey equipment, will utilize the company's community-based screen displays to deliver video content to leading retailers in Canada, the United States and Europe.

"Brands looking for ways to engage directly with today's consumers can learn a lot from Bauer Hockey's example," said Kevin Dwyer, President and CEO, ScreenScape. "ScreenScape is the ideal solution for any corporate network that wants to deliver uniform branding and consistent sales and marketing messages to their audience right at the point-of-sale. We are delighted to see quality brands like Bauer Hockey tap into the power of ScreenScape and go global with this technology." ScreenScape is a leading community-based digital signage platform and key enabler of location-based media. ScreenScape helps businesses to speak more effectively to their onsite customers, to coordinate messaging at physical sites in their organization, and also through the ScreenScape Community to take their marketing message to audiences inside other venues.

"We first utilized ScreenScape to deliver our marketing message directly to customers through our retail partners in Canada and based on increasing demand, we are expanding our partnership to additional retail locations in Canada, the United States and Europe," said Darryl Hughes, Marketing Director, Bauer Hockey. "Our goal is to have our in-store digital signage program operational across the globe by the end of the year." About Bauer Hockey Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most sought after products in the industry, including the widely successful Supreme® and Vapor® lines of products. Bauer Hockey, Maverik Lacrosse and Mission Roller Hockey are brands under Bauer Performance Sports, a publicly traded company on the Toronto Stock Exchange (BAU).

Thursday, May 19, 2011

University of British Columbia Launches Haivision CoolSign Digital Signage Network Campus-Wide

Haivision Network Video, leading provider of the most advanced video networking, digital signage, and IP video distribution solutions, today announced that the University of British Columbia (UBC) has made its CoolSign-powered digital signage network available to communicate information to students, staff, and visitors at UBC’s Point Grey and Robson Square campuses. Plans are also underway to include the UBC Okanagan campus, as well as UBC-affiliated teaching hospitals.

“Haivision is very proud of our partnership with UBC,” said Leo Bull, vice-president of CoolSign sales at Haivision. “As a forward-thinking university that welcomes the benefits of advanced technology, it is the ideal client for the CoolSign enterprise software platform. It is a great example of how to use this medium to communicate effectively and efficiently with your audience and deliver the right message in real time.”

“Establishing an efficient centralized communication system connecting campuses was both a priority and, given the university’s extensive geographic and demographic network, a real challenge. ,” said Wilson Lo, senior systems analyst for UBC. “We knew from experience that the university needed a system that would enable delivery of emergency warning messages when they matter most. We also wanted a solution that would support daily provisioning of UBC content to our staff and students across all UBC campuses. After a successful pilot project with Haivision’s Campus Signage Unlimited program, powered by CoolSign, we took the system live, thus realizing our goal of being able to push up-to-the-minute content to strategic locations campus-wide.”

UBC is one of Canada’s most renowned advanced learning institutions. The university is home to 50,000 students spread across the Vancouver campus at the tip of the Point Grey Peninsula and the Okanagan campus in Kelowna, and it is host to more than 45,000 people annually at its Robson Square center in downtown Vancouver.

Haivision’s Campus Signage Unlimited program gives UBC unlimited access to CoolSign servers and players for each department choosing to invest in display panels. The program’s unique fixed-fee model makes digital signage a low-risk and economically attractive option for educational institutions that otherwise couldn’t consider a digital signage network. After experimenting with digital signage through the Haivision program, UBC purchased 300 CoolSign players, which give the university the ability to implement digital signage on a large scale across its campuses.

“Digital signage offered us an easy solution for overcoming the physical distance spanned by the university while managing centralized content from a single administrative center,” said Wilson. “CoolSign provides these benefits and also serves as an intuitive, easy-to-maintain solution that scales well. Within a year the whole project has moved quite quickly, from pilot to deployment, and we expect it to move just as fast in the near future.”

With the CoolSign Network Server and Network Manager, administrators at Point Grey charged with overseeing the digital signage network can easily manage and control content in a central repository without having to build individual infrastructure with each new unit. CoolSign’s DataWatcher allows the university to create bidirectional engagement with its community and, most important, its students.

CoolSign allows UBC departments to get creative by pushing out unique content that reflects their areas of specialty. Students also are given the chance to get involved by using CoolSign Content Creator and Network Manager to create, upload, and submit their work for scheduled play. Going forward, the university will be able to integrate CoolSign capabilities and mobile platforms so that students and staff can use mobile devices to push content to physical displays on campus.

[via Haivision.com]

Thursday, May 5, 2011

Capital Networks Releases Stereoscopic 3D Version of Audience Software Platform

Capital Networks Limited, a leading global provider of Cable TV, Broadcasting and dynamic digital signage content creation and management software, has released Audience 4.1.

Audience 4.1 supports Stereoscopic 3D, broadcast quality HD video and was designed primarily with Cable, IPTV, Satellite and high end retail markets in mind.

Jim Vair, Vice President of Business Development at Capital Networks commented: "Along with some powerful upgrades to the video and rendering capabilities of our software, we're especially pleased to announce the release of Audience 4.1 at a time when the 3D market is just starting to pick up steam. We feel our ability to ingest, manage and play out stereoscopic 3D content, along with the power to update that content in real time, puts us well ahead of the pack in this emerging market."

This latest 3D capable version comes 5 months after the public release of Audience 4.0 in December, 2010 and builds on the advanced 3D features introduced in version 4.0. The Audience 4 series provides a powerful, flexible HD solution for high quality content to cable companies, broadcasters, IPTV operators and organizations operating dynamic digital signage networks.

Other key new features in the Audience 4 series include:

• Support for Windows 7

• 3D perspective zones, 3D objects, 3D transitions

• Enhanced video file support - Including SD and HD, MPEG4 and MPEG2

• Advanced, enterprise level scheduling across thousands of screens

• Broadcast quality MNG animations builder - ideal for companies that don't have animators on staff but want animation within a show

• Full alpha channel flash support

Wednesday, May 4, 2011

Metafore Partners with ScreenScape and Samsung to Offer Full Service Digital Signage Solutions

Multi-faceted partnership creates end-to-end deployment and support services for digital media customers

MISSISSAUGA, ON and CHARLOTTETOWN, PE (May 3, 2011) Metafore Technologies Inc. (“Metafore”) - a leader in the Canadian information technology business for more than 25 years - today announced a multi-faceted partnership with ScreenScape and Samsung to offer full service digital signage solutions.

MetaforeSamsungThis partnership combines ScreenScape’s innovative digital signage solution, Samsung’s cutting edge large format display products and Metafore’s end-to-end deployment and support services to provide a leading edge technology solution for digital media customers.

“Metafore is very well positioned and well equipped to help us service the growing demand for ScreenScape, including ScreenScape-certified hardware solutions” said Kevin Dwyer, President and CEO of ScreenScape Networks. “Metafore is a leader in selling, configuring, installing, and supporting IT solutions.”

“This partnership will help businesses reach their customers and teams by bringing together Metafore's multiplatform expertise, ScreenScape’s innovative solution, and the industry-leading lineup of Samsung Large Format Displays” said Peter Grady, Director of Sales and Marketing for Samsung Electronics Canada’s IT division.

“ScreenScape is reinventing what we have traditionally thought of as digital signage with its innovative Internet-based services” said David Toms, VP and General Manager at Metafore. “Metafore’s partnership with ScreenScape and Samsung will provide customers with simple, accessible, and cost-effective, solutions for location-based marketing.”

About Metafore

Metafore, a subsidiary of Hartco Inc. (TSX: HCI), has been delivering information technology solutions to private- and public- sector organizations of every size for more than 25 years. As one of Canada's leading IT solution providers, Metafore designs, supplies, installs and supports IT infrastructure solutions that contribute to improved productivity and overall business performance. For more information, please visit www.metafore.ca.

About Hartco Inc.

Hartco Inc. (TSX: HCI) has been a leader in the Canadian information technology business for more than thirty years. Through its operating divisions, which together include more than 50 locations across Canada, Hartco Inc. delivers information technology solutions to private and public sector organizations of every size. For more information, please visit www.hartco.com.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung
Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications, and home appliance products. For more information, please visit www.samsung.com.

About ScreenScape Networks

ScreenScape is the first community-based digital signage network. Businesses of all sizes and in a range of industries use ScreenScape for digital signage, media distribution, and advertising. ScreenScape is a software-as-a-service (SaaS) platform, enabling members to turn any Internet-connected computer or screen into a dynamic digital display. Utilizing ScreenScape, companies can easily access, create, share and update content, while keeping the total cost of ownership low. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue.