Thursday, March 26, 2015

LCD Media Selects BroadSign Digital Signage Software for Retail in Denmark

Copenhagen, Denmark - March 26, 2015 - Scandinavia's leading provider of intelligent digital in-store solutions, LCD Media, has chosen to standardize on BroadSign International, LLC’s digital signage software platform for retail initiatives in Denmark.

LCD Media’s primary focus is on 300 of the top retail stores in Denmark. Its larger customers include PWT Group, which has 170 shops with a minimum of two players each, and JACK & JONES. Installations consist of videowalls and LCD displays ranging from 10” to 86” placed in strategic locations to facilitate increased impressions and enhanced communication between the consumer and the brand.

“LCD Media services large-scale retail chains and smaller speciality boutiques, and we required a digital signage software platform robust enough to suit the different needs of both customer profiles,” said Thomas Nielsen, Service Manager at LCD Media. “The level of education and support provided by BroadSign has greatly assisted in our deployment.”

While the objectives and types of content vary from brand to brand, a store’s typical content loop lasts two to three minutes and campaigns are increasingly using touch solutions to augment interactivity.

“LCD Media possesses a portfolio of esteemed brands and as such, continuously raises the bar to deliver a unique in-store experience to affluent customers,” said Skip Beloff, Vice President of Sales at BroadSign. “We are confident that BroadSign’s feature-rich software will satisfy the digital signage component of LCD Media’s initiatives and look forward to a partnership of creating novel experiences in the retail vertical.”

Friday, March 13, 2015

Ayuda launches DOOH marketplace

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers

Ayuda Media Systems, an ad tech company specializing in software for digital and static out-of-home media owners, announced today at the Digital Signage Expo 2015 that it is introducing multiple new product additions to its extensive platform that will help DOOH media owners embrace new programmatic revenue streams while exerting total control on the sell side.

“Ayuda is transforming. We are evolving from an OOH ERP platform to a supply-side-platform (SSP). This change touches all of our products - from proposal generation, to CMS and digital playback, right up to invoicing” commented Andreas Soupliotis, Founder and CEO of Ayuda.


Joe Cotugno, Partner and Senior Vice-President of Global Client Services at Ayuda, commented “For the past 11 years, Ayuda has focused on streamlining and automating processes for DOOH media owners. The juxtaposition DOOH media owners face today is they’d like to be part of programmatic buys in pursuit of incremental revenue, but are nervous about losing control of their inventory and driving down CPMs. With the Ayuda Platform, the seller has total control over the entire process.”


When asked about the engineering investment on programmatically enabling the Ayuda Platform, Pierre-Yves Troel, Partner and Chief Software Architect at Ayuda, commented “We’ve had a dedicated team of developers and data scientists working on this for over a year. In particular, we’ve spent a lot of energy developing algorithms and pricing models from second-price auction theory to power the private RTB marketplace and private exchange. In addition, since ad serving is a core component of the programmatic model, significant development effort has been expended on enhancing our Nirvana ad server originally launched last year.”


In addition to offering private marketplaces and a private exchanges for media sellers, the Ayuda Platform will also offer a seller-branded iPhone and iPad app that media buyers can use to buy programmatically, directly from the media sellers’ private marketplaces.
Daniel Fleischer, Vice-President of Global Business Development at Ayuda, commented: “This is a natural and organic transformation of an ERP product we have spent 11 years building. We are evolving from an ERP + CMS + player platform to an ad tech platform in anticipation of a new programmatic world where automation is king.”

“This transformation manifests today with the introduction of several new products that programmatically enable the Ayuda Platform. The first, is an SSP that allows our clients (the sellers) to create packages of targeted impression inventory that can be published to one of four, distinct private marketplaces: a premium guaranteed marketplace, a deals marketplace, a performance-based marketplace, and an auction marketplace, all of which are controlled and operated by the seller.”

Soupliotis continued by explaining each of the private marketplaces: “The premium guaranteed marketplace streamlines and automates the current direct sales process by pricing guaranteed inventory impressions with a fixed price, while the deals marketplace allows the seller to create deals, such as ‘pay a discounted CPM for three times as many impressions’. The performance-based marketplace is based on Ayuda’s patented Pay Per Look algorithms, where an indoor media seller can set up a rate card based on how long people look at the ad. The last marketplace, the auctions marketplace, allows the seller to set up a real-time bidding (RTB) marketplace that uses a seller-operated private ad exchange with soft and hard auction floor pricing control.”

Monday, March 9, 2015

Playing It Smart: BroadSign International, LLC Announces BroadSign Xpress Pro Media Player

Extension of the digital signage software company’s smart player line provides additional features and capabilities.


Montreal, Canada (PRWEB) March 09, 2015 - Two years after announcing its entrance into the media player market, the global provider of digital signage software, BroadSign International, LLC, is launching its second hardware product, BroadSign Xpress Pro.


BroadSign Xpress Pro is based on a quad-core Intel® processor and the Windows Embedded 8.1 Industry Pro operating system. Featuring 2 GB RAM and 32 GB of storage, the smart player is twice as powerful as BroadSign Xpress albeit almost half the size.

The Android-based BroadSign Xpress was created to supply BroadSign customers with a high-quality, cost-effective media player and sold 12,000 units after only 18 months on the market. The release of BroadSign Xpress Pro complements BroadSign Xpress by providing networks with an increased feature set at a different, yet reasonable, price point.

“We oversee a lot of deployments and work closely with our customers when it comes to the selection of media player,” said Bryan Mongeau, Vice President of Technology at BroadSign. “The Intel and Windows combination offered by BroadSign Xpress Pro is well-suited to more complex use cases.”

BroadSign refers to BroadSign Xpress and BroadSign Xpress Pro as “smart players”. Compared to basic media players that simply follow instructions from a server, BroadSign Xpress smart players are flexible, programmable and embeddable. They enable the BroadSign platform’s automated approach to content management and are capable of powering deployments requiring a high level of intelligence, such as vending machines and gas pump displays.

“BroadSign is internationally recognized for its powerful, enterprise-level digital signage software, and Intel architecture enables BroadSign in delivering an innovative solution that will be used by networks to advance the digital signage industry,” said Jose Avalos, Director of Visual Retail at Intel.
As with the release of BroadSign Xpress, BroadSign will conduct a beta program that invites customers (BroadSign Trailblazers) to test the first round of BroadSign Xpress Pro smart players. The anticipated delivery date of BroadSign Xpress Pro falls in Q3 2015.

More information about BroadSign Xpress Pro can be obtained by booking a meeting with a BroadSign representative at Digital Signage Expo.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based digital signage software. Its platform was designed as a management system for media companies operating digital out-of-home networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign’s platform has become a mature and reliable fit for all digital signage software needs and its line of smart players, BroadSign Xpress and BroadSign Xpress Pro, has decreased the cost of deployment.

BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.
Intel is a registered trademark of Intel in the United States and some other countries.

Pic of the Day: McDonald's Self-serve Screens

Today's picture of the day is via @AVMag and features a group of self-order kiosks at a McDonald's restaurant. What seems to be a 32"-42" portrait touch-screen allows you to peruse the menu, select items and pay for your order.