Tuesday, January 26, 2010

Toronto District School Board Launches Digital Network for Students

Back in September, we reported how the Toronto District School Board had issued an RFP for a digital signage pilot project on 4 secondary school sites and it seems that Onestop Media Group have been chosen to make it happen.

The original RFP looked like a lose-lose situation for the winning bidder. The winner would flip the bill for everything and in return not be able to recoup its costs since advertising in schools is usually frowned upon. But Onestop, an advertising network operator, didn't let that get in their way.

The press release (below) extols the many 'virtues' of digital signage and the benefits it will bring schools, students, staff but neglects to mention anything on how it could possibly benefit Onestop. I really think there's something that they're hiding. In my experience, RFP's are often more bull than bureaucratic process.


Ground-breaking partnership between Toronto District School Board and Onestop Media Group brings new communication tools to students of the digital age.

TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Jan. 26, 2010) - The Toronto District School Board (TDSB) and Onestop Media Group (Onestop) have officially launched a pilot project to bring a real-time, digital communications network to students in four downtown high schools; Harbord Collegiate, Central Technical School, Central Commerce Collegiate and Haydon Park Secondary. Using today's digital and interactive technologies, the network showcases a massive portfolio of content segments, from student news reports; to safety and security information; to the announcement of events and student achievements. The TDSB network also enables staff and students to upload videos, images and text to a series of state-of-the-art LCD screens.

The TDSB network's goal is to equip the schools with a modern communication platform to allow user-generated content - similar to what the students encounter growing up in the digital age. Content creation for this emerging digital medium may, in the future, be integrated into the school curriculum.

Chris Bolton, Vice-Chair of the Board, says: "Today's youth are tech savvy. This project engages them through their own media environment but also challenges them to be involved in their school and community. Learning has become more relevant using the technology and is reflective of their interests and those of their community, which also shares the benefits of this new communication piece in the Toronto District School Board."

"This is a generation that was born with the internet. Digital technologies are a part of the way students speak with each other, and we're pleased to provide a way for them to use this technology at school." says, Michael Girgis, CEO and President, Onestop Media Group.

Constable Scott Mills, Community Youth Officer, Toronto Crime Stoppers, says: "We are thrilled to see TDSB adopting a Digital Communication Network. The digital infrastructure that supports this Network also allows authorities such as TDSB and Crime Stoppers to deliver messaging in a timely and relevant fashion. Digital Networks like these have proven to be instrumental in helping keep our communities safe, as seen with Onestop's Network in the Toronto Transit Commission."

Rodrigo Fuentes, Principal, Harbord CI, adds: "The pilot will run for several more months, and will allow for student, parent and staff feedback on the tools and technology as they become part of daily school life."

Media is invited to join the students at Harbord CI for a demonstration of how they create dynamic content, upload and showcase their work real-time on state-of-the-art LCD screens.

Wednesday, January 27, 2010
10:00 a.m.
Harbord CI
286 Harbord St, Toronto, ON
M6G 1G5

/For further information: Onestop Media Group is a world leader in the development, operation and innovation of Digital Out-of-Home Media. Onestop owns and operates Canada’s largest portfolio of Digital Out-of-Home (DOOH) properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Onestop is constantly expanding its DOOH portfolio through qualified new partnerships, joint ventures, and strategic acquisitions. For more information on Onestop’s National portfolio of DOOH Networks visit: www.onestopmedia.com

Lorne Simon, President - Michael Communications PR Group Phone: 416-560-6441
Email: lorne@michaelcommunications.com
/

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