WMC Digital Media video walls in Edmonton City Centre to be measured by COMB

The Board of Directors of the Canadian Out-of-Home Measurement Bureau (COMB) is pleased to announce that WMC Digital Media has joined the Bureau effective Fall 2011.

WMC Digital Media will be launching its video walls in Edmonton City Centre October 5, 2011.

COMB has conducted pedestrian traffic studies in Edmonton City Centre and will publish weekly pedestrian circulation figures for WMC’s video walls in the October edition of the COMB Data Report (publication date October 19, 2011).

Walsh McPherson, Founder of WMC Digital Media, states, “COMB measurement is a solid investment that enables us to offer our innovative, high-impact video walls and upcoming OOH advertising products to leading brand advertisers that demand accountable, audited metrics”.