New Banh Mi shop wants to rule Montreal sub market with hi-tech menu board

Mirada Media, a Montreal-based digital signage integrator, has announced that they were chosen to install a digital menu board at Vua, a new Vietnamese submarine sandwich quick-serve in downtown Montreal. The restaurant was fitted with a 5-screen digital menu board and two dining area screens that combine broadcast TV and in-restaurant promotional messages.

Four of the five LCD menu screens display menu items with an animated area informing the patrons about product category details, specials, and high-margin items, and inciting them to upgrade to a "combo" meal. The fifth central screen displays a loop of promotional videos to push Vua's loyalty program, prepared counter items, like sushi, and refreshing smoothies and bubble teas.


Vua, which literally means "king" in Vietnamese, wants to rule the submarine sandwich market with its value-priced baguettes and novel marketing efforts. "I'm always searching for the best equipment and the newest technological tools to stay ahead of my competition and make a splash with my patrons," says Mr. Nhu Ngoc Ho, proprietor of the new Vietnamese Banh Mi sandwich quick-serve. "Mirada Media's digital menu board is an investment I'm proud of," he adds.

The screens are powered by MenuView, Mirada's SaaS offering for managing digital menu board items and media via a web interface.

"Restaurants have special digital signage needs," says Eric Morello, marketing director at Mirada Media Inc. "Given that requests for digital menu boards are ever-increasing and that we've built so many custom modules, it followed naturally for us to package these into a single content management system," adds Mr. Morello.

Mirada will be launching a MenuView website, http://www.menuview.com, this summer, providing customers with a menu board configuration platform and menu management demos.