McDonald's Canadian Digital Menu Boards Change Based On the Weather

McDonald's

McDonald's has been testing digital menu boards at certain Canadian locations that change based on the weather, according to Business Insider. The system monitors the outside temperature and will switch to promoting products that it knows sell better at certain temperatures. For instance, it may recommend heartier meals or hot drinks during cold weather.

In addition to the weather, the digital menu boards have day-parts to feature breakfast products in the morning, then switch over to items that are more appropriate to lunch. These time and weather synchronizations are tied to animated food images to engage customers and promote certain products. According to McDonald's US President Mike Andres, these changes lead customers to spend more on every transaction in restaurants where the new menu boards were tested in Canada.

The tests seem to have been quite successful as the new digital menu boards will be installed in all US restaurants by the end of 2016.